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Digital Transformation for Smart Projector
This document discusses opportunities for smart projectors from BenQ to leverage artificial intelligence and user behavior data. It summarizes findings from analyzing usage data collected from BenQ projectors. The analysis found that most user behavior matched assumptions, but some additional scenarios were discovered. It led to revisions in the projection tutorial and plans to optimize for intermediate users. There is also an opportunity to provide customized services by changing the interface based on status and recommending content using algorithms. This could help BenQ become a leader in the projector market like Tesla in automobiles.
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Digital Transformation for Smart Projector
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- 3. $44.3 $47.8 The flowing datawill finally leading to a technology mega-system TESLA motors past Ford
- 4. Previous… Not smart enoughLow involvement Stand alone Previous…
- 5. Previous… Voice user interfaceSticky Connected We expect to be
- 6. Confidential. © BenQCorporation, all rights reserved. We have to do because…
- 7. Anything that canbe connected, will be connected The IoT is a giant network of connected "things" (which also includes people). The relationship will be between people-people, people-things, and things-things. Forbes. A Simple Explanation Of 'The Internet Of Things‘.
- 8. Confidential. © BenQCorporation, all rights reserved. Big amount / Few categories Mini amount / Super abound categoriesSmall amount / Numerous categories SUPPLY Industrialization Internet AI INDUSTRIAL ECONOMY HUMAN ECONOMYKNOWLEDGE ECONOMY DEMAND
- 9. Confidential. © BenQCorporation, all rights reserved. Information Marketing Service Product Data + Internet “Future is only for precision”“Without online, automated, dada-driven, there’s no AI”
- 10. Built in USBReaders for Untethered Enjoyment Play Your Favorites with BenQ Video Tray Instantly Stream Online Content BenQ GS1 Portable LED Projector built-in Android OS
- 11. App Usage Ranking– Tracking user behavior South Korea United states Airplay Videotray Videotray
- 12. App Usage Ranking– Tracking user behavior South Korea United states Videotray Airplay Videotray
- 14. “Give users whatthey actually want, not what they say they want. And whatever you do, don’t give them new features just because your competitors have them!” – Kathy Sierra
- 15. Main goal Product positionverification Revised previous version New opportunity & Artificial intelligence
- 16. Confidential. © BenQCorporation, all rights reserved. Some initial findings from E500
- 17. BenQ E500 BusinessProjector built-in Android OS Sharing file in local network Built in USB readers for variety files Wireless projection
- 18. Main goal Product positionverification • Is the user behavior same as our assumption ? • Is the marketing strategies same as user behavior ? • Are there any excluding user scenarios ?
- 19. “The book youwrote may not be the book people read.” — Michael Lewis
- 20. Scenario Others Dual Home Business Business Home DualOthers Case 1. What do they use business projector for ? Product position
- 21. Product position 1.App type: Wirelessprojection / File manager 2.Usgae time: Day > Night Hypothesis
- 22. 88% (3758) 4%(153) 8% (361) Product position Types of user behavior Total : 4283 Hour of day 3 Group 2 4% (153)
- 23. Product position 0 0.02 0.04 0.06 0.08 0.1 0.12 0.14 N00 N01N02 N03 N04 N05 N06 N07 N08 N09 N10 N11 N12 N13 N14 N15 N16 N17 N18 N19 N20 N21 N22 N23 Usage time(work day) group1 group3 group4 Device usage time during the work day Hour of day 0 0.02 0.04 0.06 0.08 0.1 0.12 0.14 N00 N01 N02 N03 N04 N05 N06 N07 N08 N09 N10 N11 N12 N13 N14 N15 N16 N17 N18 N19 N20 N21 N22 N23 Usage time(work day) group3 group4 Group 1 Group 2 Group 3
- 24. Product position G2 andG3 are similar as TV rating
- 25. Product position G2 andG3 may have age different
- 26. 0 0.02 0.04 0.06 0.08 0.1 0.12 0.14 0.16 N00 N02 N04N06 N08 N10 N12 N14 N16 N18 N20 N22 Home projector group1 group2 group3 group4 group5 0 0.02 0.04 0.06 0.08 0.1 0.12 0.14 0.16 N00 N02 N04 N06 N08 N10 N12 N14 N16 N18 N20 N22 Business projector group3 group4 Product position Usage time are similar as home projector
- 27. 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45 0.5 App usage rate group1group3 group4 Product position 0 0.02 0.04 0.06 0.08 0.1 0.12 0.14 N00 N01 N02 N03 N04 N05 N06 N07 N08 N09 N10 N11 N12 N13 N14 N15 N16 N17 N18 N19 N20 N21 N22 N23 Usage time(work day) group1 group3 group4 Hour of day Group 1 Group 3 Group 4 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45 0.5 N9 N10 N11 N12 N13 N14 N15 N16 N17 N18 N19 Time x App usage rate AllApps Andoridsystem Appstore Bluetooth Children Clean Edu FileManager Game Health Map Media Music Network notintable Other Projection Settings Tool Tutorial Upgrade Video Compare usage time and App usage rate
- 28. • Most ofuser behavior is the same as our hypothesis Product position verification • The user behavior is the same as marketing strategizes • The other user scenarios were be discovered Product position Case 1. Conclusion
- 29. Main goal Product positionverification Revised previous version New opportunity & Artificial intelligence • Planning revised version in early stage • Tracking effectiveness • Pilot study for new product
- 30. Revised previous version 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45 0.5 N9N10 N11 N12 N13 N14 N15 N16 N17 N18 N19 Time x App AllApps Andoridsystem Appstore Bluetooth Children Clean Edu FileManager Game Health Map Media Music Network notintable Other Projection Settings Tool Tutorial Upgrade Video Wireless projection Tutorial Case 2. Better projection tutorial
- 31. Tutorial still beused frequently Revised previous version 0 2000 4000 6000 8000 10000 12000 14000 G1_mobile_count G1_computer_count G3_mobile_count G3_computer_count G4_mobile_count G4_computer_count 0 0.05 0.1 0.15 0.2 0.25 0.3 G1_mobile_count_percentage G1_computer_count_percentage G3_mobile_count_percentage G3_computer_count_percentage G4_mobile_count_percentage G4_computer_count_percentage Group 1-Mobile Group 1-PC Group 1-Mobile Group 1-PC
- 32. Optimize for theintermediates Revised previous version
- 33. Revised previous version Usabilitytesting - Tutorial enhancement
- 34. Revised version: Reducing tutorialusage rate in the same usage time Revised previous version Step-by-step Error prevention Flexibility and efficiency of use
- 35. Case 2. Conclusion Productposition verification Revised previous version New opportunity & Artificial intelligence Revised previous version • Planning revised the projection tutorial function which is user needs • Tracking the app usage rate for tutorial to evaluate the effectiveness • Inspiring hardware solution for revised product
- 36. Main goal New opportunity& Artificial intelligence • The interface changes according to the current status • The algorithm calculates the recommended content
- 37. Confidential. © BenQCorporation, all rights reserved. Big amount / Few categories Mini amount / Super abound categoriesSmall amount / Numerous categories SUPPLY Industrialization Internet AI INDUSTRIAL ECONOMY HUMAN ECONOMYKNOWLEDGE ECONOMY DEMAND Hardware Launcher structure Launcher content New opportunity & Artificial intelligence Case3. Providing service base on user behavior
- 38. New opportunity &Artificial intelligence Providing the best projection way for the current status
- 39. New opportunity &Artificial intelligence Recommending content base on algorism
- 40. New opportunity & Artificialintelligence • Providing best projection way based on current status • Providing recommended raw based on algorism Case 3. Conclusion New opportunity & Artificial intelligence
- 41. New product, Newstrategy
- 42. Be the TESLAin projector market
- 44.