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2. What is attention?
"Everyone knows what attention is. It is the
taking possession by the mind in clear and
vivid form, of one out of what seem several
simultaneously possible objects or trains of
thought...It implies withdrawal from some
things in order to deal effectively with
others."
William James
3. What is attention?
Though we may talk about it in the following
ways…
“I can only do so much at once!”
“I missed the play on the field, I wasn’t paying
attention.”
“Pay attention to me!”
“I need to focus.”
“She has attention deficit disorder.”
Are they all referring to the same thing?
4. What is attention?
What was first viewed as simple bottlenecks is really
much more complex
Attention determines how information is processed
by the cognitive system…
…and vice versa
Cognitive Control of Attention
Limits to attention may be processing limits
In some ways however we really don’t know much
more about it than folk theories.
So what do we know?
5. Attention
What is Attention?
Attention is the control of sensory input and
cognitive resources
Input = how much/ what gets in
Control = what guides attention
Internal
External
6. Other distinctions
Task-defined and Maintenance of activity
Descriptive notion of attention defined by the task used in
the study (e.g. if they answer a certain way they are
attending to that stimulus), or continued action
Doesn’t speak to underlying mechanisms
Process-oriented
Attention as a psychological process
Involves selection among alternatives and improving the
effectiveness of mental processes
7. Other distinctions
Perceptual Attention vs. Attention in Complex
Tasks
Perceptual
Attention involved in the enhancement and selection
of stimulus input from the environment
Complex Tasks
Attention used for non-automatic tasks and task
selection
9. Paradigms of Attention Research
Cuing
Analyze the orienting process and comparison of
processing attended vs unattended stimuli
Search
Analyze how attention eliminates interference from
irrelevant stimuli
Filtering
Analyze how attention eliminates interference from
irrelevant stimuli and the stages at which such stimuli are
suppressed
Dual-Task
Analyze how attention is involved in the coordination of
multiple tasks
10. Cuing
Participants are led to expect a specific stimulus to
be presented in a particular manner
Example: Spatial cuing
Types of cues
Valid vs. Invalid
Does the target appear at the cues location or not
Peripheral (exogenous) vs. Central (endogenous or
symbolic)
Predictive (target is more often than not consistent with
cue) vs. Non-Predictive (target is as likely to appear
anywhere else same as the cued location)
Ex. 80% predictive or 50-50% chance at being valid or not
12. Cuing
Predictive/Symbolic
Elicits long-lasting orienting of attention but takes a bit (100-200ms)
for attention to shift due to being a symbolic cue
Predictive/Peripheral
Rapid (50-100ms after cue onset) and long-lasting
Non-predictive/Symbolic
No real orienting effect as there is no real motivation to shift attention
Non-predictive/Peripheral
Rapid orientation but doesn’t last long
If cue does appear at location (valid) this will be detected much more
quickly with shorter cue-target onset
With more delay, attention shifts elsewhere and actually RT is slowed
for valid trials
Inhibition of return
13. Search
Look for stimuli embedded
among non-target stimuli
Slopes and set size
Flat slopes indicate stimuli
are processed independently
(parallel search or
automatic), no interference
from non-targets
Steep slopes
Serial search: attention
shifted from one item to
the next until the target is
found. Or…
Limited-capacity parallel
search (parallel but slower
due to set size increase)
14. Filtering
Dichotic Listening Task
See how well we attend to message or
how much of ignored gets through
Stroop task
Blue Red
Word processing ok in general, but if reporting color,
word can interfere
Global/Local
Navon letters: slower to report local features if global
does not match
However size can affect
15. Filtering
Flankers
H T H T T T
Respond what middle is (one response for T, a different
one for H)
RT is slowed when flankers have a different response associated
with them (HTH), unless far enough apart
Can show the spread of attention to nearby areas
Negative Priming
B
Particular letter requires a response
RT slowed when unattended letter later is the to-be-
attended letter
Previous inhibition affects later processing
A
16. Dual-Task
How much interference?
If involve the same cognitive processes, paying
attention to one will lead to a decrease in
performance on the other
If independent, no interference
However, in some cases increased difficulty in one task
will result in the other beginning to interfere
So not necessarily same resources involved, but a reflection of
cognitive ‘load’
17. Focusing
Perceptual Enhancement
Lu & Dosher (1998)
Attention acts as sensory amplifier in general, not just signal
amplifier
Performance should improve in low noise situations
If lots of noise, attention will amplify that as well and so
performance will not improve with focus of attention
What gets in?
Early Selection
Attention operates to help prevent sensory/perceptual overload
Late Selection
Attention serves to protect higher level cognitive processes (e.g.
working memory)
18. Sensory Memory (Sperling 1960)
Participants view a briefly presented array of
letters.
Change the duration between presentation of
array and the recall tone.
Report as many characters as possible.
19. Sperling
Array of 12 letters
50 msec. presentation
7 I V F
X L 5 3
B 4 W 7
20. Sperling
Full-report
Report as many items as possible
Recall (no delay) = ~4 items
Recall decreased dramatically with tone delay
Suggests a limit (‘span of apprehension’) to
what can be perceived.
21. Sperling
Partial-report paradigm
Tone cued which line of the array to recall
High = top line
Medium = middle line
Low = bottom line
Compare recall across rows
7 I V F
X L 5 3
B 4 W 7
22. Sperling
Recall with no delay
Regardless of row asked to
recall, about 3/4 of the items
would be, or 9 on average
for 12 item presentation
Conclusions:
Lots of information gets in and
receives some initial processing
Lasts a short time
Same pattern of results as full
report with tone delay
Sensory memory is rather large
but has a short duration.
23. Focusing: Selecting Channels
Early Selection
Attention operates early on to
protect low level processes
from being overloaded
Late(r) Selection
Operates after meaning has
been extracted from incoming
stimuli
Working memory
If we don’t use the
information…it is lost
Cocktail Party Paradigm
Dichotic listening
If early sensory systems do not
limit the information that is
processed, when does selection
take place?
24. What Gets In?
Early idea: Only what is specifically attended
to gets in
Broadbent’s bottleneck (1958)
One sensory input at a time processing
Dichotic listening
Filter is flexible and can shift, but only what
is focused on gets to later processing
25. Filter acts early after sensory stage
Problem
Some ‘unattended’ info gets through
Moray 1959 (can still hear our name in unattended channel)
I
N
P
U
T
Sensory
register
Selective
filter
Detection
device
Short-term
memory
R
E
S
P
O
N
S
E
26. Determine who is speaking
Danger signals, one’s name
Based on current goals
Revised conceptualization: some stable high priority
info is checked without attention
27. Early/Late Selection
Such a model comes from Triesman
(1960)
All in but some in attenuated form
More relevant, less attenuated
In the example here, Ss report hearing
the whole sentence
Cocktail Party effect:
If meets certain criteria, will be
attended (flexible bottleneck)
Capacity
Limit for the amount of information
(and the amount of resources) available
at any one time.
Although ‘early’ selection, key
differences compared to Broadbent’s
include:
All info gets in initially for at least
some basic low level processing
Possibility for flexible or multiple
filtering
Attended
In
The
Picnic
Basket
She
Had
Peanut
Butter
Book
Wood
Live
At
On
Unattended
Cat
Large
Day
Apple
Friend
House
Spoon
Cap
Sandwiches
And
Chocolate
Cake
Crab
28. Treisman
Suggests that the filter/attenuator is occurring
somewhat later but still before information reaches
short-term/working memory
I
N
P
U
T
Sensory
register
Attenuation
control
Detection
device
Short-term
memory
R
E
S
P
O
N
S
E
29. Late Selection
Deutsch & Deutsch (1963), Norman (1968)
Proposed ideas for a late selection of attended information
Essentially a different interpretation/version of Treisman
Both channels of information (in dichotic listening
task) are recognized but are quickly forgotten unless
they are relevant (or strong)
Info makes it to short-term memory
Not really all that different from Treisman’s except
the filter comes after meaning is fully processed for
both channels
30. More on Late selection
Mackay (1973).
Sophisticated meaning analysis of unattended channel
They threw stones towards the bank
… … … … … money
or
… … … … … river
Subject shadows this
Unattended ear
31. Late selection
Post-Shadowing Test
Heard 26 ambiguous sentences.
26 “recognition trials” pick sentence that best
matches meaning of the sentences on the
attended channel:
“They threw stones toward the side of the river
yesterday.” vs.
“They threw stones toward the savings and loan
association yesterday.”
32. Late Selection
Result
Choice of sentence influenced by word in unattended ear
Hear: money → More likely to pick “financial institution”
Hear: river → More likely to pick “river bank”
When asked about the word in the unattended ear,
participants entirely unaware of unattended word
Conclusion
Unattended information was fully processed for meaning
No attenuation early on, but rather is it relevant to the required
response?
33. Late selection
Information makes it to the detection/processing of meaning stage and
passed on to STM for further processing and perhaps eventually to LTM
Both channels are processed fully for meaning, but only one of those
reaches conscious awareness
Sensory
register
Detection
device
Working
memory
34. The end of early selection?
Not so fast
Evidence from
neurophysiological
studies studies show
the workings of
attention very early on,
before sensory/
perceptual processing
is complete
35. Recap: Comparison of early/late selection
So there is evidence for
both early and late
May be that how attention
is utilized depends on the
task and the current
perceptual load, and
instead be related to
‘attentional resources’
available rather than
bottlenecks.
36. Other ideas
Lavie (1995) suggested that it may have to do with
perceptual load
If low load all information will be initially processed
and selection for further processing will take place
after all relevant information has been analyzed
E.g. flankers task
In high load conditions, attention acts as a perceptual
filter
Adding more stimuli to the flankers task suppresses the
effect of the flankers (i.e. they are not making it through
the initial perceptual filter)
37. Capacity Model
Kahneman (1973)
What gets in depends
Attention is a resource
to be allocated across
tasks
Practiced tasks require
less resources
Automaticity
38. Attentional Control
Dual-Task Paradigm
Participant must perform more than one task at a
time
In general, two tasks can be performed at once..
… with a detriment to one task …
… depending on the type of tasks.
Driving and talking on the phone- which suffers?
39. Dual-Task
Psychological Refractory Period and
Attentional Blink
Refer to the same thing only usually in terms of
RT in the former and accuracy in the latter
How long does it take a process to “prepare”
for additional work?
40. PRP
Present two stimuli at about the same time.
Each stimulus varies on some distinct
psychological dimension
Example
Tone (high or Low)
Letter (‘T’ or ‘Q’)
Make a forced-choice response to both stimuli
Instructed to give one response first
41. PRP
Measure the RT to the Second Response and compare it with
RT in a control situation (respond to second target alone)
RT typically is longer in the dual task situation even for much
different stimuli
Differences in RT patterns indicate the presence of central processes
that must be completed before response selection for the second
stimulus can occur
RT varies as a function of a number of factors such as:
Perceptual ambiguity of stimuli
The nature of the response required
Difficulty of tasks
42. Attentional blink
Rapid serial visual
presentation of stimuli
E.g. letters
Two tasks required of
participant
Name the white letter
Target
Was there an X?
Probe
When the time between
target and probe is short,
participants are more likely
to miss the probe
43. PRP and Attentional Blink summary of results
Task 2 RT
0
100
200
300
400
500
600
700
800
0 200 400 600 800 1000 1200
Interstimulus Interval (msec)
Task2RT
Dual Task
Control
.4
.5
.6
.7
.8
.9
1.0
0 200 400 600 800 1000
Stimulus Onset Asynchrony
Control
Experimental
As one can see, with more time between stimulus and probe, attention has ‘returned’
and the probe is more readily identified.
%CorrectProbeDetection
44. PRP and Attentional Blink
Suggests appears to be a bottleneck in response selection and
consolidating the perception into a reportable memory
Both tasks use the process before response can be made
Can’t be used at the same time
However…
Shapiro notes in the article there are cases in which no AB is seen
May be related to stimulus similarity
Awh et al. (2004)
Digit response (target) Face response (probe)
Faces unaffected
Perhaps competition among multiple limited-capacity resources rather
than (dis)similarity
Dual task costs can be predicted based on the degree to which each task
calls upon overlapping components of a broad range of resources
Target hits on resources required for probe processing
45. Multiple Resource Theories
Pashler (1998)
Attention
Perceptual component that acts as both a filter and has
resource limitations
Bottleneck component corresponding to response selection
Some information may be blocked early on, but even that which
is not filtered is subject to available resources
Complex Tasks
Capacities can be coordinated
Response selection must occur for one task before next
can be completed
Coordinated by the Central Executive
46. Resource Theories
Limitations
Nature of the limitation is unspecified
Not really testable
If two tasks can’t be performed without some
impairment shared resource which is limited
If no impairment they don’t require same resource
Ambiguous results multiple resources
By explaining everything it may not really be able to
provide a true understanding
47. Decision Noise
An alternative explanation of such results is
that, in tasks that require multiple decisions,
accuracy will decline just because there is
more opportunity to make errors (Shiu &
Pashler, 1994)
I.e. more noise in terms of signal detection
Evidence from
Visual Search
Spatial Cuing
48. Decision Noise
Looking for a red T
Resource perspective:
If accuracy decreases with
increase in red items but not
with increase in green, we
might conclude…
Some resource allocated to
red but not green
Each red item receives
fewer available resources
with increase in red items
49. Decision Noise
Decision noise
perspective
More noise with
additional red items
More opportunity for
decision error
Decisions are not made
for green letters, so no
performance detriment
with increase in green
items
50. Decision Noise
We accumulate evidence over time until
criterion reached
More time (longer RT) more accurate
Less time (quicker), less accurate
Changes in criterion, sensitivity will influence
speed and accuracy (no need to refer to
resources)
51. Decision Noise
Resource explanation
Accuracy better for valid trials
due to resource allocation to
cued location
Decision noise explanation
Accuracy based on weighted
combination of noise at non-
target locations and signal+noise
at target location
Valid trials: hi success due to
more weight given to cued
location
Invalid: still more weight given
to cued locations, but this is
noise on invalid trials
52. Decision Noise
Consider the following
experiment
Exogenous (peripheral)
cue, followed by target,
followed by mask
(1 or 4 #s)
Valid, invalid, neutral
(no cue) trials
53. Decision Noise
According to resource theories there
should be an increase in errors for
invalid trials regardless of number of
masks because attentional resources
are devoted to another area
However, in single mask condition
target is unambiguous (no noise to
reduce for valid or invalid trials)
More masks introduce more noise
and make detection more difficult
for invalid trials that do not have the
noise reducing benefits of attention
A precue allows nontarget
information to be excluded from
the decision (noise reducer)
54. The end of resources?
Not likely
Still results, such as those from visual search where
targets are defined by relational cues, that SDT can’t
explain
ERP evidence in difficult visual search tasks in favor of
shifts of attention for difficult searches
Noise reduction or signal enhancement?
In separate experiments Shiu & Pashler noticed decreased
accuracy for neutral trials suggesting attention as noise reducer
Compare with Lu & Dosher that found evidence later of attention
as signal (+ noise) amplifier
55. Complex action
What controls where attention is allocated?
Automatic processing
Strict: obligatory and completes once started (e.g.
feature detection pop-out)
Lenient: very reduced cognitive effort involved
Cognitive control
Central Executive – coordinates and controls
attention and other cognitive activities
56. Automaticity
Neisser
Scan column of letters for a target (e.g. K)
•Both valid and invalid trials
•Measured reaction time (RT) to response
W P D S
J A L Q
A B C D
57. Neisser
Initially everything in the search set must be scanned…
…with practice, less is scanned
Less effort
Automaticity (multiple search targets can eventually be found as
quickly as single)
“Practice” with search set
RT 4
2
1
Search Set Size
58. Automaticity
What can be automatized?
To what extent can certain tasks be automatized
Schneider & Shiffrin (1977)
Visual Search Task
Search Set
Memory Set
Vary the number of elements in each (1, 2, or 4)
59. Schneider & Shiffrin
Positive and Negative Trials
Consistent and Variable Mapping
Variable: Target for one trial
can used as distractor in
another
E.g. Memory set numbers,
distractors include numbers
Consistent: Stimulus is either
always a target or always a
distractor
E.g. Memory set numbers,
distractors letters
Measure RT to “yes/no” response
60. Schneider & Shiffrin
General effect: Variable vs.
Consistent
Variable mapping: increased RT
across search and memory set size
Slopes flat for Consistent across
search and memory set size
Consistent mapping allows for
automization and parallel process of
items in search display
Effects of practice in variable
mapping shows same pattern as
here, with just a general reduction in
RT (i.e. set size effects remain).
Consistent mapping key to
automaticity
61. Schneider & Shiffrin cont’d.
Subjects practiced in consistent mapping condition until
search set size was no longer a factor
Switched to varied mapping situation where those items
were now distractors
Performance much worse when previously consistently
mapped stimuli were distractors in the target set
Stimuli were drawing attention away from other items in the
frame
The cost of automaticity
Hirst, et al. (1980), some varied mapping situations can improve
with practice
62. Framework for attentional control
Two parameters influence attentional control
Bottom-up (stimulus-based)
Example: sudden appearance of stimulus, abrupt changes in the
stimulus array
Top-down (goal driven)
Example: expectancies regarding stimulus information (where,
when)
Biased competition model (Desimone & Duncan,
1995)
Bottom-up and top-down sources together bias the
competition among competing stimuli
63. Framework for attentional control
Attentional template
Represents task demands and goals (e.g.
searching for a particular shape and location)
Incoming info compared to template for possible
match
Attention strengthens neural representation of
info that matches
64. Framework for attentional control
Stimuli and tasks compete for neural representation/motor
output
Stroop example, both color and word name compete for vocal
response
Mutually inhibitory one to eventually win out
Competition strongest where stimuli are activating the same
area of cortex
Interactions among neuronal excitation and inhibiting
responses are biased by both bottom-up and top-down
influences
Processing can be biased on a number of feature dimensions
(color, shape, location etc.)
Working memory implicated in top-down biasing
65. Binding
How are features of stimuli integrated into a
perceptible whole?
66. Feature Integration Theory (Treisman)
Attention needed to bind information together
into a single representation
Focusing attention
Enhances the perceptual signal of the features
involved
Binds the features together
Localizes them to some point in space
68. Typical Findings
Single Feature Targets
pop out
Flat display size
function
Automatic, little to no
attention
Conjunction Targets
demand serial search
Non-zero slope
Require attention
0
500
1000
1500
2000
2500
3000
1 5 15 30
Display Size
RT(ms)
Feature Target
Conjunction
Target
69. Feature Integration Theory
Treisman & Schmidt
(1982)
Are end numbers odd or
even?
What letter and their color
did you see?
Divided attention leads to
miscombinations of
features (illusory
conjunctions)
Directing attention to the
location of an object
decreases ICs
2 8X T O
70. Feature Integration Theory
Simple features are easily distinguished
regardless of set size, but conjunctions are more
difficult to detect with increasing set size
Attention is required to bind features, while single
features can be detected automatically
Neuropsych
Person with bilateral parietal damage and bilateral
attention deficits- when multiple objects are presented
can report features but not the objects to which they
belong
71. Feature Integration Theory
Mechanisms
Neurons code conjunctions
Problem of combinatorial explosion
Example: bar of light, if 100 neurons needed to represent all
colors and 100 for all possible orientations then 10,000
neurons are needed to process all combinations 1,000,000 if
we add brightness etc.
Synchronous firing
Results somewhat inconsistent and still doesn’t
answer how the end result is accomplished
72. Fun with attention
http://viscog.beckman.uiuc.edu/grafs/demos/1
.html
http://viscog.beckman.uiuc.edu/grafs/demos/2
.html
http://viscog.beckman.uiuc.edu/grafs/demos/1
2.html
http://viscog.beckman.uiuc.edu/grafs/demos/1
5.html
73. Change Blindness
Visual information accessible to
consciousness is transient
CB is a phenomenon in which people do not
detect large changes in stimulus array for
features of lesser importance
Can occur for both dynamic and static scenes
Why?
Lack of attention
74. Change blindness
Phenomenon leads some to suggest there are no internal
representations of scenes or that they are incomplete
Outside world as an external memory to be probed by our
senses
Just like certain memories are not readily available unless
‘looked’ for, elements of the environment may not be
perceived without attention
How would you check whether you were seeing all elements in a
scene?
Although it seems as if we are perceiving the world as is, we
are only consciously receiving info which is attended to
The refrigerator light is always on
75. Change blindness
However it may just be that the comparison
process among representations fails or breaks
down in some way, or the preserved
information may not be in a format that can be
used for conscious change perception
Some studies find that when told that a change
occurred, Ss can guess where it was even if they
weren’t aware of the change initially
76. Inattentional Blindness
Linking perception and attention
What (if anything) do we perceive w/o attention?
Mack & Rock (1998)
Participants engaged in another task have an element added at
one point
Example: judge which line is longer, but add a critical
stimulus on a later trial. After critical trial participants are
asked if they noticed anything unusual (very quick
experiment)
+ +.