The focus group provided feedback on preferences for a new music magazine. Howard preferred more pictures than text, a solo female artist on the cover, and 3 images. Nathan also preferred more pictures and a male artist in a medium shot to convey masculinity. Arai wanted interviews of new artist songs and a medium long shot of a male artist. Olivia preferred a solo male artist to attract females, the Billboard style content page, red color, and 3 pull quotes. Edmond preferred a solo female artist to attract males, font D for simplicity, a medium shot, a £3-3.99 price point, and 4 images and 5 cover lines. Overall, the feedback showed a preference for pictures over text, red color,

1. FOCUS GROUP
Thomas Ngai

2. Howard Wong (19 years old)
• Howard prefer there are more pictures than text on the
magazine because he thinks that it can attract him as he
doesn’t like reading a lot of text as he is a fox thinker
• Also he would prefer a solo girl artist on the cover of my
magazine, he thought that a female artist might attract him
rather than a male artist as female can always attract the
heterosexual audience. The female artist would be in the
male gaze as well as representing the femininity of female.
• He would also expect to see 3 images on the cover of the
magazine because he likes simplicity more than a lot of
colours and images. ‘3’ is also a common number used in
design, for example the ‘Rule of third’
• He likes the font type E the most as he loves the style of
slightly ‘masculinity’

3. Nathan Choi (20 years old)
• Nathan prefer that there should be more pictures than text within the
magazine because he thinks that it will be boring if there is a lot of text
and audience will not tend to carry on and read the article. This is
because he is still young and he is a fox thinker
• He prefer a medium shot of the artist as he would want to see a male
artist , so that it can connotes more masculinity. The medium shot also
connotes confident which might be suitable to the audience as they need
a lot of confident to the challenge when they are growing older.
• He prefer blue colour because he likes the colour blue and it could also
attract more male audience
• He thought the Billboard magazine style of content page could appeal
him the most as it gives out a lot of detail and information about what
inside the magazine so he can find out what he wants to know very easily.
As he is still young but haven’t got a lot of income, the content page
would give up the connotation of getting a lot of content for his money, to
get more information as well as gaining knowledge.
• He also prefer the price of the magazine would be as cheap as possible
as he is still studying university so he hasn’t got too much income even
though he has got a job in Canada.

4. Arai Kwok (Old Ratcliffian)
• Arai prefer that the magazine will interview about the new single/album of
the artist as she loves to listen to music and she would more likely to
know the newest song from the artist. Mostly my target audience will get
the news from social media, the below the line marketing can gives out
social interaction to the audience as they can talk about and discuss.
• She would also prefer a medium long shot for the artist because she has
chosen a solo male artist in the cover of the magazine, so that she thinks
it might attract more female audience as medium long shot of a male
artist might connotes strong and masculinity.
• She would also prefer red colour as the colour scheme for my magazine
as she knows red colour connotes love, which can attract the female
audience. The connotation of love into the target audience as they are
mainstreamers, also it can represent as hegemonic because women are
looking for a men to protect them.
• Also she would prefer 4 images on the cover as she thought 3 coverlines
is enough to tell the audience what inside the magazine.

5. Olivia Lau (Old Ratcliffian)
• Olivia would prefer a solo male artist on the cover of the magazine as
she thinks a male artist can attract more female audience, which can
explain as hegemonic, as women wants men to protect them.
• She also thinks the Billboard magazine style of content page appeal
her the most as it looks more sophisticated than the other two.
• She would also expect there will be at least 3 pull quote within the
double page spread as it can makes the magazine more conventional
as well as given out social interaction to the audience.
• Also she prefer red background as she loves the colour of red and
she thinks that girl would usually attract by the red colour (Mostly).
• She would also prefer a interview with the artists and talk about the
story of their career as she said many people do not know about the
pressure that the artist is facing, which can let people to understand
more about the job. The story gives out narrative to the audience as
the artist is the hero and the public is the donor as they have
contributed to the success to the artist.

6. Edmond Tang (18 years old)
• Edmond prefer a solo female artist appear on the cover of the
magazine as he thinks a female artist would attract more audience as
he said ‘male audience not really interest to look at male pop artist…’
• He also thinks Font D would appeal him the most as it looks simple
and formal, which links to the stereotype of boys as boys always want
simple rather than complicated.
• He would prefer a medium shot for the artist because he thinks
medium shot/close up can show the power of the artist.
• He has chosen the price between £3-3.99 as he is still a student and
he hasn’t got too much of income to afford a pop magazine.
• He would also expect 4 images and 5 coverlines on the cover of the
magazine as he thinks more image and coverlines could attract the
attention of the audience. Also he thinks that it gives out more
information to them about the story inside the magazine as well as
entertainment because he is a foxthinker and provide a diversion.

7. Overall…..
• In general my target audience had given me a lot of feedback and
explanation of why they think it is suitable for my magazine. Therefore
I have summarise what I am going to apply this to my own brand
magazine. I will be apply element such as the red colour background
(which connotes love) and also the cost of £3.50 (Price between £3-
399). Although all of them have different opinion on different answer,
but I might more likely to follow I got back from the questionnaire
because it shows what people like the most and want to see on my
magazine.