Thomas Ngai is pitching a new pop music magazine called POPCORN targeted at 18-24 year olds with a middle-income bracket. The magazine will be published by Bauer Media and cost between £3-3.99. The front cover will feature a solo female artist with red color scheme and include three images and coverlines about her new album. The content pages will have detailed stories and images including a chart and short article. Double page spreads will include an interview with the featured artist discussing her career and a long shot image, with red and white color scheme and pull quotes from the interview.

1. Final Pitch
Thomas Ngai

2. Pitch
O Pop music magazine
O Target audience: 18-24 teenagers with C2-E
income bracket.
O Name of magazine: POPCORN
O Cost: £3-3.99- as they are still studying and
haven’t got a lot of income
O Institution: Bauer Media- They are a big
conglomerate and they have more budget to do
synergy market for my magazine.

3. Front cover
O Font type:
O I will feature a solo female artists on my magazine
O I will also use red colour scheme on my magazine as
it connotes love, which can attract my target
audiences.
O I will also add 3 images with the artists ( One main
focal image and 2 small images) as well as
coverlines (Talks about the new released album and
raising pop star) on the magazine, so my audience
can know more about the magazine.
O I will use close up for the other 2 small images so
that the audience can the the other artist's face
clearly.
O I will use a medium shot to my artist as medium shot
might look slightly ‘powerful’ for the artist

4. Content page
O A large ‘POPCORN’ masthead at the top of the content
page.
O Information of the story will be very detail (Page number
and introduction etc.)
O There will be introduction of the each individual story
O Long shot of my main artist (the female artist)
O Medium shot for the other two small images (the male and
the female artist)
O The page will be slightly sophisticated as there is a lot of
words
O The content will show all the pages of the story an the
music chart.
O There will be a short article at the bottom and tell the
audience about the coming music concert or exhibition,
which gives them more knowledge and know more about
music.

5. Double Page Spread
O Interview with the artist and talk about her
career/story about her start career…what she
faced?/How did she deal with the pressure….
O The second half of the page will be a long shot image
of the artist
O There will be also a introduction of the artist which
will be placed under the headline.
O Page number and the website will be appear at the
bottom of the page
O The story will link with the artist on the main focal
image
O Colour scheme will be red, white as it should have
the same colour with the front cover (Continuity)
O Will have 3 pull quotes which I can mention exactly
what the artist said from the interview as well as
brings up a topic to the audience

6. Double Page Spread (Cont.)
O Studio shoot
O Provide online version as there will be a ‘Read
more’ next to the website link.
O ‘POPCORN’ logo at the top right corner on the
page
O A big title with the name of the artist.