This document is a proposal for a student film project. It will create a horror/comedy film trailer and accompanying movie posters. The target audience is identified as young adult males based on research of similar genres. A schedule is outlined over 10 weeks for research, planning, production, and evaluation. The goal is to challenge the student's skills and create professional-level work. Key aspects of the trailer and posters will be influenced by research of other successful products. Progress and quality will be evaluated against existing work and feedback.

1. Proposal
1
Working Title:
The Tortured
Audience:
My audience will be predominantly young males 18-25, this is because men stereotypically are
more interested in blood gore and violence and when researching movies of similar style and
genre I found that the much larger demographic tended to be males (e.g. Shaun of the dead 61%
Male 39% Female, Django unchained 67.2% Male 32.8% Female). The comedy used within the
film will also be quite dark and which again tends to be enjoyed more by males rather than females
which I again found out be researching comedians and films that would be considered to feature
heavy themes of dark humour (E.g. Monty Python Male 67% Female 33%, Bill Hicks 71.8%
Female 28.2%). Generally, my audience will fall into the social grades ABC1, this is because this
audience will have be more likely to have a disposable income compared to social grades C2DE
which generally do not have as much disposable income. The Psychographic results are based on
my personal knowledge of political stereotypes as well as gender and age stereotypes, which
leads me to believe that seen as though the majority of the audience who would go see this film
are young males that are generally leaning left politically the audience is very lightly to fall under
the following psychographics: Emulator; Balanced and very arguably; Socially Conscious Type A.
Again, these are not necessarily accurate nor should they be taken as gospel; however they
should be considered as they can have an impact and help create a product that is more targeted
and therefore more successful.
Rationale
Throughout the year I have worked on many different projects however I most enjoyed the Film
and print rotation as I found them the most challenging and I feel as though I learned the most.
During the film rotation was the first time I ever made a short film where I really needed to plan
everything I wanted to make and develop my ideas. It was the first time I felt like I started with a
rock and slowly chiselled away all the impurities, until I had something that was far superior than
what I had started of with, I really want to experience that feeling again but on a larger scale with
more freedom. Video and print are by far my favourite mediums and I wanted to try and push
myself in both, however as I am already very confident within Photoshop and don’t think I could
dramatically improve over the course of this project I really wanted to challenge myself and learn
new things within the world of video, this is why I decided to do a film trailer as I think I’ll learn a lot
of new skills as well as create a product that can push me both my creativity and my skills and
ability with both the camera (and equipment) as well as the software that I will need to use to
assemble it all. I really want to create something that looks and feels not only professional but real,
I want to create something where the viewer can say ‘That’s good!’ not ‘That’s good…..for a
student film’ as I wanted to push myself a little bit more I will also create some movie posters as
this would allow me to firstly, learn more about taking professional looking photos and assembling
them to create a posters and secondly; allow me to create a product that tied in with the film trailer,
this means that the products support each other and it will make each product feel more real and
professional. I feel that from all the subjects I have gone through and studied this past year I have
learned and acquired enough skills that I can build upon to create a product that will be far superior
to anything I have made before.
Project Concept
In preparation for this project I researched a few different products as well as colour schemes and
audiences, straight of the bat when we first had to brainstorm ideas I already had a relatively clear
idea of what I wanted to create, however the research really tied everything together and any loose
screws within my concept and initial ideas were tightened. The products I researched all had very
specific aspects that I liked for example the sound track in the trailer for ‘All the money in the world’
or the sequencing and eerie nature within the trailer for ‘Goodnight Mommy’ I will use that
information and those specific aspects from the mentioned products to influence my final product
so that all its technical aspects (e.g. tone and mood, editing, sound etc.) are as good as they
possibly can be and are coherent with the story that I want to tell.

2. Proposal
2
The project that I am going to create is a horror/comedy film trailer, the concept of the project is
very linear, the rough idea is that we can see the story arch at four different points. The first point
is of course the beginning when we are introduced to the characters, the two characters we are
most introduced to are the protagonist and his girlfriend, I need to clearly establish that the
relationship between the protagonist and his girlfriend is a very strong, loving and healthy one, this
is so that the second story arch is more impactful. The second arch is where the girlfriend is
killed/dies, we need this information so that the audience understands the emotion behind why the
character breaks and becomes the twisted psychopath that he ends up being. The 3rd turning
point gives us context and an idea about what we will see within the film itself, it will give us a small
but substantial clue as to what the story line of the film will be. The 4th and final story arch, will be
footage of the protagonist creating his mask and costume and picking out torture weapons, this will
give visual reference to the character changing from a normal person to again the psychopath
killer, there will also be footage of the protagonist torturing some of his victims, so that the
audience has an insight into the gory and violent nature of the film.
The posters will tie in as the product behind my project is a movie campaign so the film poster
works quite well as a tie in; as well as adding professionalism.
Evaluation
I will evaluate my work against existing professional work as well as some of my own existing work
to look at the progress I have made and what I need to do to make my work look more
professional. I will also evaluate it on a weekly basis as well as on a daily basis by reflecting on the
work I did on that day/during that week, this will ensure I have a good idea of what I did each week
and it will give me a good reference point, as well as provide me with a constant idea of what might
need improving or how I need to manage my time so. This process will ensure that my final
product will be far better. I will reflect on peer feedback plus a final self-reflection so I can see what
I thought of the product and what other people thought of it. Finally, I will compare my final product
to my first intentions and my planning and see where it is similar and where it has differed and if
there is differences I will explore why I did it differently.

3. Proposal
3
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response  This w eekI w illneed to:
 Record my initial response to the task given.
 Develop first ideas as to w hat Iw ould like to create.
 Create mind maps exploring different potentialideas.
2 Product + Audience Research  This w eekI w illneed to:
 Research different products
 Some print based products as wellas some moving image
based products
 I w illneed to conduct research to establish a target
demographic.
 Create a public survey (primary research)
 Conduct some secondary research
 Research potential colour schemes
3 Production Experiments  This w eekI w illneed to:
 Experiment w ith certain equipment and software.
 Do a ‘test run’ of everything that you might have difficulty with
during production.
 Do some more challenging experiments that push your creativity
as w ellas your technicalskill.
4 Proposal + Pre-Production and Planning  This w eekI w illneed to:
 Write up my proposal.
 Create style sheets and poster layouts for the posters
 Write a script.
 Create Style sheets as w ell as mood boards and a story board
for my film trailer.
 Create final colour schemes.
5 Production  This w eekI w illneed to:
 Begin creating movie posters (using place holder images)
 Photoshoot (roughly halfway through the week)
 Add the selected photos into the posters
 Finish up editing the posters.
 By the end of the w eekhave the posters done.
 (I am aiming to create 3 posters)
6 Production  This w eekI w illneed to:
 Begin sequencing the trailer using existing footage.
 Create a draft/working soundtrackfor the trailer, that w illbe
used to influence the editing.
 Create final soundtrack
 Create Title Cards and text cards for the trailer
7 Production  Begin filming the trailer (outside of college time)
 Record Foley and SFX
 Edit Foley sounds into the trailer.
8 Production  Finish Filming (outside of college time) and edit the rest
together.
 (If necessary do any VFX)
 Colour grade the trailer.
9 Evaluation  This w eekI w illneed to:
 evaluate my w orkby reflecting on my production w ork.
 Compare it to existing products.
 Compared it to my previous w ork.
 Reflect on peer feedback.
10 Development + Contingency  This time w illbe used to either:
 Finish of any outstanding w ork
 if I have finished all my w ork, use this time to improve my w ork
in order to achieve a better grade.

4. Proposal
4
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and newspaper articles etc.
1. Schoettner, Samuel. (2018) Target Audience Research Survey (conducted on 12/04/18)
2. Sadler-Scott, Rhys. (2018) Target Audience Interviews (conducted on 17/04/18)
3. Hickman, Jack. (2018) Target Audience Interviews (conducted on 17/04/18)
4. anon. (2016). Fans of Louis C.K.. Available: https://yougov.co.uk/profileslite#/Louis_C_K/demographics. Last
accessed 01/05/18.
5. anon. (2016). Fans of Bill Hicks. Available: https://yougov.co.uk/profileslite#/Bill_Hicks/demographics. Last accessed
01/05/18.
6. anon. (2016). People who like Shaun of the dead. Available:
https://yougov.co.uk/profileslite#/Shaun_of_the_Dead/demographics. Last accessed 01/05/18.
7. anon. (2016). People who like Zombieland. Available: https://yougov.co.uk/profileslite#/Zombieland. Last accessed
01/05/18.
8. anon. (2016). People who like Scary Movie. Available: https://yougov.co.uk/profileslite#/Scary_Movie/demographics.
Last accessed 01/05/18.
9. Video Copilot. (2015). City Destruction Tutorial!. Available: https://www.youtube.com/watch?v=ZiXdcziloG8&t=2s.
Last accessed 26/04/18.
10. Mir Rom. (2017). Creating a Horror Movie Poster Design With Photoshop CC. Available:
https://www.youtube.com/watch?v=LcSkwwAZvK0. Last accessed 24/04/18.