The document outlines a student's film marketing project proposal. It includes a bibliography citing sources used for research on the target audience. The proposal then details the weekly tasks planned to complete the project, such as conducting audience surveys and interviews, planning design elements, creating individual character posters, a film logo, billboard, and group poster. It concludes by explaining how the project will be evaluated through a production log, comparison to other works, and discussion of strengths and weaknesses.

1. 1
Bibliography:
1. Vicky Patchett. (2021) Target Audience Research Survey (conducted on 02/03/2021)
2. Amber Patchett. (2021) Target Audience Interviews (constructed on 03/03/2021)
3. Sam J Smith. (2021) Target Audience Interviews (conducted on 03/03/2021)
4. Paul Hirsch (2019). A Long Time Ago in a Cutting Room Far, Far Away. Chicago: Chicago
Review Press . p1-369.
5. Chris Thilk . ( 2017). Movie Marketing Madness: The LEGO Batman Movie. Available:
https://christhilk.com/2017/02/08/movie-marketing-madness-the-lego-batman-movie/. Last
accessed 2nd March 2021.
6. https://www.rottentomatoes.com/. Last accessed 8th March 2021.
7. https://www.imdb.com/. Last accessed 8th March 2021.
Week Tasks to be Completed: Specific Tasks
1 Initial Ideas and Proposal  Work through PowerPoint and wite down my
initial ideas for my FMP.
2 Research  Researching existing product and analysing the
effect different features have on the audience.
 Creating a survey to find out what is most
common with my target audience.
3 Research  Analysing survey results to determine what
Centre Name and Number:
York College 48357
Student Name and Number:
Victoria Patchett 400703
Project proposal title and date:
Blinded in the stars- March 2021
Main area of activity:
Graphic design and photography- using photoshop and procreate
Rationale:
I have become more familiar with photoshop and procreate, I have developed a lot of skills which I
intend to use for my FMP. For the adventure project, I made various products using photoshop
which I thoroughly enjoyed and feel I would be able to use the skills I learned to produce my FMP
as I love the way my photoshop work turned out for my adventure project. While creating my
Adventure project, I learned a lot of photoshop skills such as creating a gradient layer, blending
layers and cutting images out of a photo, which I feel will be very useful for my FMP as I intend for
my project to have blended layers for dramatic effect.
Project Concept:
I intend to create a series of marketing materials for a film concept involving pop figures. For this I
would like to produce a series of film posters, involving the different characters, using a similar
layout but featuring each different character, to give the audience an idea of what the film holds.
I would also like to create a billboard cover, as this is popular in the current day and I feel this
would widen my skills in order to produce my best work.
I will need to research film marketing for film ideas like my intended products, in order to be able to
understand what usually goes into the marketing and how I can make my work similar yet unique.
I will also research different types of marketing and which is most effective to an audience, in order
to make my work highly effective and unique.
Furthermore, I will read through various synopses for previous films, so that I can familiarize
myself with what is included in a synopsis for a film to influence my synopsis.
How the project will be evaluated and reviewed:
To evaluate my project, I intend to create a production log to record what I have been doing each
session.
When my product is complete, I will reflect on each part of my project and discuss the pros and
cons of my work, this will help develop my work as I will be able to set myself self-improvement
targets.
I will also compare my work to existing products and discuss the similarities and differences.

2. 2
common features the audience has.
 Interviewing individuals from my target audience
to get more in-depth answers for researching my
audience.
4 Pre-production & Planning  Outlining how I would like my project to look,
and which fonts, brushes, colours etc. that I
intend to use.
5 Production  Synopsis and creating character 1’s poster.
6 Production  Posters- Character 2 and 3.
7 Production  Poster- Character 4. Creating film logo.
8 Production  Billboard and group poster. Refining character
posters.
9 Evaluation  Compare work to existing products, discuss pros
and cons.
 Production log