Presentation to BIFM 2010 Conference

1. Martin Brown
Fairsnape
Leading and supporting improvement in the built environment
fairsnape@gmail.com
FM in a Changing World
Working Smarter through Social Media
BIFM 2010 Conference
Be2camp
Social Media Journey
@be2camp #be2campbifm10 @fairsnape

2. be2camp
@fairsnape

3. Be 2 Camp
as in as in as in
Built Environment Web 2.0 Bar camp
Design Interactive Web New ways of
Construction Meeting,
Facilities Learning and
Management Sharing’
AEC Sector
@be2camp #be2campbifm10 @fairsnape

4. Be2camp is a place for people interested in how
the latest web 2.0 applications could help build a
better, collaborative, more sustainable built
environment - from planning and design through
construction to occupation and management of
buildings and facilities.
@be2camp #be2campbifm10 @fairsnape

5. Bar Camp … be2camp Be2camp is the world‘s
first unconference
focused on Web 2.0 and
the built environment.
a gathering born from the desire for people to share
and learn in an open environment.
it is an intense event with discussions, demos and
interaction from participants who are the main
actors of the event.
@be2camp #be2campbifm10 @fairsnape

6. Be2Camp Founders
@pbroviak @fairsnape @eepaul @jodiem
@be2camp #be2campbifm10 @fairsnape

7. Be2camp London Organisation
• Meetings via Skype
• Conversations via twitter
• Time And Date for organising times
• Meetings in Second Life SecondLife Meeting Room
• Blog Posts on Ning
• Use of Google Docs
• 2 Emails
@be2camp #be2campbifm10 @fairsnape

8. Be2camps:
Pre Event:
Topics discussed online
Outline agenda shaped
At the Event:
Agenda and sessions agreed
Delegates are participants
Sessions streamed live
Live transcripts and blogging
Twitter communications
Google + Skype connections
Post Event:
Video available via Ustream
Presentations available via Slideshare
Transcript available via Coveritlive
All on www.be2camp.com
Discussions continue in online groups
@be2camp #be2campbifm10 @fairsnape

9. be2camp so far:
Be2camp London Oct 2008
Be2camp Liverpool May 2009
Be2camp Brum August 2009
Be2camp Working Buildings London 2009
RIBA Forum London Oct 2009
SMW Be2camp London Feb 2010
Social Media Café March 2010
World Water Day Dundee March 2010
@be2camp #be2campbifm10 @fairsnape

10. be2camp April 2010:
BIFM Conference Fringe event April 13th 2010
Be2campEast Property and Social Media April 29th
be2camp in discussion
Construction Skills Network Yorkshire
Manchester Architect and Design Festival
Be2camp Brum2
@be2camp #be2campbifm10 @fairsnape

11. www.be2camp.com
First, Second and Third Places
500* strong community
Events
Live event coverage
Presentations +++
News
Forums
Product Showcase
Member Showcase
Groups (eg FM)
*nearly !
@be2camp #be2campbifm10 @fairsnape

12. Your Social Media Journey Starts Here
Author: Pam Broviak, be2camp co-founder
TABLE OF CONTENTS
1.0 You Are Not Prepared (Social Media Definition)
2.0 Pouring the Foundation (Setting up Gmail and an iGoogle page)
3.0 Getting Your Story Straight (Preparing an online profile)
4.0 Photosharing— Not Just for Vacations Anymore (Flickr)
5.0 Feed Me Blogs (Blogs)
6.0 Time to Meet the Bird (Twitter/Microblogging)
7.0 Hey, Where’s That Water Cooler? (LinkedIn)
8.0 Joining a Tribe (Ning)
9.0 Powerpoint + Social Media = Slideshare (Slideshare.net)
10.0 This Had Better Be Good (Skype)
11.0 Going Virtual (Second Life)
@be2camp #be2campbifm10 @fairsnape

13. be2camp clinics:
One to One hands on 60 minute sessions expert advice
Kick start your digital journey and set up:
•Accounts and applications
•Best practice profiles
•Recommended contacts
•Strategies
@be2camp #be2campbifm10 @fairsnape

14. a be2camp
sustainability
manifesto
“We can’t solve todays problems by using the same kind of
them.”
thinking we used when we created @fairsnape

15. Make sustainability in the built
environment open source. the be2camp
Sustainability is too important an sustainability manifesto
issue to be done behind ‘closed
doors’
• move the debate from ‘sustainability’ to one of ‘resilience’
• collaborate through web2 and social media
• encourage open conversations and debates
• push for appropriate open source
• promote web2 as an enabler for CO2 reduction
• join the 10:10 pledge
• cause no unnecessary harm
@be2camp #be2campbifm10 @fairsnape

16. *>15.0°C
15.0
10.0
5.0
0.0
*<-2.9°C
@fairsnape

17. Martin Brown
Fairsnape
Leading and supporting improvement in the built environment
fairsnape@gmail.com
FM in a Changing World
Working Smarter through Social Media
BIFM 2010 Conference
Be2camp
A Social Media Journey
@fairsnape

18. Social Media @fairsnape

19. Social Media @fairsnape

20. @fairsnape

21. “There go my people. I must find out where they are
going so I can lead them.”
- French politician Alexandre Ledru-Rollin
Social Media @fairsnape

22. The future is closer than you think
Messages with emotions Messages via Twitter
2004 2009
Maps with icons that show Peoples whereabouts via
peoples whereabouts Google Latitude
Social Media @fairsnape

23. Web 1.0
Brochures
Web 2.0
User Content
Social Media @fairsnape

24. 13% 24%
Engaging
with 19% 33%
Social
15% 20%
Media
USA Adults
19% 59%
33% 70%
52% 17%
2006 2009
Social Media @fairsnape

25. “Social media in the built environment has opened
doors for individuals to hold conversations and form
relationships across organisation boundaries.
This is increasingly important as we enter a new decade where
success will come from person to person
collaboration, rather than last decades business to
business focus.
Leaders and directors of built environment organisations need to
address the benefits that social media will bring …
Failure to do so will almost definitely leave them trailing
behind their more innovative and successful competitors
Social Media @fairsnape

26. Facilities Management Use of Social Media:
BIFM / IFMA use
Conference use
IFMA FM Award
56% FM organisations acknowledge use of social media
FM organisations websites ‘converting’ Web2.0
FM recruitment high use on twitter
FM orgs trialing social media for staff and customer input
Facilities Management blogs increasing
FM League attracted 200 FM’s
Facilities tweet to occupants
Social Media is not just a ‘bolt on’ but an enhancement to
other existing channels…
@fairsnape

27. Social Media Journey
Social Media @fairsnape

28. mobile
martin brown
fairsnape twitter
mob: 07776234702 google mail
twitter: @fairsnape
email: fairsnape@gmail.com skype
sykpe: fairsnape
linkedin: martinbrown linkedin
blog: www.fairsnape.wordpress.com
blog
business card @fairsnape

29. Communication @fairsnape

30. Communication @fairsnape

31. Communication @fairsnape

32. Twitter, all about connections:
Communication @fairsnape

33. Communication @fairsnape

34. Twitter, all about conversations:
Communication @fairsnape

35. Communication @fairsnape

36. big connections:
Communication @fairsnape

37. martin brown
@fairsnape
Relationships @fairsnape

38. Sharing @fairsnape

39. Sharing @fairsnape

40. Sharing @fairsnape

41. Blogging,
the new collaborative project diary?
Sharing @fairsnape

42. Blogging,
Sharing @fairsnape

43. Organize the world's information and make it
universally accessible and useful
Do no evil
@fairsnape

44. @fairsnape

45. Collaboration @fairsnape

46. Collaboration @fairsnape

47. Augmented Reality
@fairsnape

48. Water Construction CO2 46T/£100k
Pipe Lane BB7 2RE AFR: 2.3
£1.6m
34 weeks Waste: 6T/£100k
@fairsnape

49. 4 Ways Social Media is
Changing Business*
1 From Trying to Sell to Making Connections
2. From Big Campaigns to Small Acts
3 From Controlling Our Image to Being Ourselves
4. From Hard to Reach to Available Everywhere
How is your business changing ?
* from mashable.com
@fairsnape

50. ‘Free’ Start Up Suggestions …
Communication … Twitter
Sharing … Slideshare
Glue … Gmail
Blogging …Wordpress
Collaboration …Gdocs
Martin Brown
fairsnape
Leading and supporting improvement in the built environment
fairsnape@gmail.com
@fairsnape