Paula bray presentation

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Paula bray presentation

  1. 1. Social Media: I know I should be doing it but....... Paula Bray Manager, Visual & Digitisation services Twitter @paulabrayby Dan_H
  2. 2. Digital, social & emerging technologies
  3. 3. make a lot of stuff
  4. 4. multi + for social mediaby angelsk
  5. 5. need to be relevant continue to engage new audiencesMuseums are experiencing change in the fast pace of changing technologies
  6. 6. how do we provide deeper engagement?so how do we use social media? what is the right platform?
  7. 7. platforms we use
  8. 8. platforms we use
  9. 9. 5 available findable it is where I am and where I look online/web onsite/galleries and offsite/community meaningful I can understand itusable/shareable I can pass it on and share responsive to my interests, moods, location by Seb Chan fresh+new(er)
  10. 10. How do we apply these?
  11. 11. How do we apply these?Know your audience
  12. 12. Some rights reserved by umpcportal.com
  13. 13. photography by Fanboy30what experience does our audience want?
  14. 14. not ‘US’ or ‘THEM’bitzi took his umbrella and left ✈
  15. 15. aim to go deepJean-Francois Lanzarone
  16. 16. our audience seeks personal connectionsby tapioliller no shouting
  17. 17. starting conversations is crucialMarinco Kojdanovski
  18. 18. these shouldn’t be one wayby eternaltedium
  19. 19. don’t be slow to respond ʻsnailʼ by Lastaii
  20. 20. risks need to be takenPhotography by Jean-Francois Lanzarone
  21. 21. if projects fail + evaluate = learn by Cornell University Library No known copyright restrictions
  22. 22. Be an ʻopenʼ Museum– open to rich engagement, to new conversations by ilmungo
  23. 23. new ways to engage with audiencesthat may challenge, involveʻexperimentationʼ by wader
  24. 24. dissolve‘boundaries’ betweenexhibitions, programs, publications and web by Rev. Xanatos Satanicos Bombasticos (ClintJCL)
  25. 25. Enable new interactions with visitors within our‘spaces and online’
  26. 26. Increase the level of collection informationaccessible through‘open access’
  27. 27. 2007 wanted to share our photographic content to a broader audience
  28. 28. 2007 wanted to share our photographic content to a broader audience
  29. 29. Flickr screen grab
  30. 30. LikeText
  31. 31. co-create
  32. 32. Really significant initiative for photography collections
  33. 33. 200 images from Tyrrell collection
  34. 34. high value sydney centric sold copies rarely exhibited no major publicationnot known for photographic content no measures ?
  35. 35. to....make these collections even richer. Flickr screen grab
  36. 36. &get to know our community.... Flickr screen grab
  37. 37. in the first 4 weeks 40,000 views 230 contacts 2500 + tags pull back to our website
  38. 38. 3 millionFlickr screen grab over views
  39. 39. views are extremely high 4 fold compared to our website
  40. 40. it’s NOT just about the viewspracticalowl
  41. 41. participation is keyby moirabot
  42. 42. citizen curators
  43. 43. innovation tagging comments citizen curators location ‘then and now’identification remix
  44. 44. our audience wants to engage
  45. 45. our audience wants to engage with us and with our content
  46. 46. Flickr screen grab Flickr screen grab citizen location identification ?
  47. 47. geo-location
  48. 48. innovation using our contentPaul Hagon incredible
  49. 49. examples or reuse‘then and now’ photography
  50. 50. AR mobiletechnology
  51. 51. experiment our images + community comments
  52. 52. expected 500 entries in 8 weeks
  53. 53. over 2000 expected 500 entries in 8 weeks
  54. 54. 12 Flickr photographers came to opening
  55. 55. co-creation
  56. 56. their 80s toostart conversations meet the audience participation place to share stories
  57. 57. we shared back to audience
  58. 58. Revitalisation
  59. 59. Revitalisation 13,643 views on Flickr set
  60. 60. Common Ground 2009global flickr meet-up
  61. 61. Community curated slideshow
  62. 62. projected onto each institution
  63. 63. a chance to get to KNOW and say to the communityvernhart
  64. 64. dedicated Flickr fans turned up
  65. 65. several locations around the world
  66. 66. Community presentations
  67. 67. comments on blogs
  68. 68. we ate the collection
  69. 69. face to face we ate the collection
  70. 70. 12 million users
  71. 71. mobile + social is changing in-gallery experiences
  72. 72. Visitor Cycle revisitation pre during post web in gallery/handheld out/mobile/web didactic highly social highly social controlled visitor-led visitor-led 10% 1% by Seb Chan fresh+new(er)
  73. 73. QR codes
  74. 74. QR code links to YouTube
  75. 75. heat map evaluation
  76. 76. Social media by Seb Chan fresh+new(er)
  77. 77. findableSocial media by Seb Chan fresh+new(er)
  78. 78. findable meaningfulSocial media by Seb Chan fresh+new(er)
  79. 79. findable meaningfulSocial media responsive by Seb Chan fresh+new(er)
  80. 80. findable meaningfulSocial mediausable/shareable responsive by Seb Chan fresh+new(er)
  81. 81. findable available meaningfulSocial mediausable/shareable responsive by Seb Chan fresh+new(er)
  82. 82. thank you Powerhouse Museum photographers all Flickr members using Creative Commons licensespaula braymanager, visual & digitisation servicespaulab@phm.gov.autwitter @paulabraywww.powerhousemuseum.com/imageserices

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