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Social Media for Repository Managers June 2012


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Presentation given as part of the Repositories Support Project (RSP) free RSP webinar - “Advocacy using campaign materials”, June 26th 2012

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Social Media for Repository Managers June 2012

  1. 1. Misha Jepson June 2012Graduate School and Research Services CoordinatorAdvocacy - Using Social Media to Publicise Your Repository RSP Webinar June 2012 Glyndŵr University Research Online
  2. 2. Why whisper when you can shout?Introduction Marketing The Repository The University Yourself NASA Goddard Photo cc
  3. 3. Marketing in a new age Social Media 2 years of learning It is a whole new world out there and we can be part of it Leaflets & Posters emails and internal news Presentations Competitions
  4. 4. Social Media What are your future plans? Copyright Misha Jepson 2011
  5. 5. Social Media the future? Share Open Access & Social Media go hand in hand Who can you reach? Internet Minute Aphrodite
  6. 6. Branding and Marketing © art designer PLoS cc Misha Jepson Google search Do people know About your repository link Who you areCopyright Misha Jepson 2011 What you do Copyright Misha Jepson 2011
  7. 7. Linking to the Repository Website Links = higher Google ranking RSS feeds example Ensure all your sites are linked check by searching via Link:your url
  8. 8. News and You Twitter (108 followers) @glyndwr_repos twitter Facebook link LinkedIn 55 million members, your profile, collaboration, mention articles Link
  9. 9. Marketing and sharingSlide Share link Researcher Newsletter scribe Moodle Blog link
  10. 10. Links Blog Slideshare* Newsletter OA Moodle Repository RSS Feed FacebookTwitter news LinkedIn Other *
  11. 11. How to share quickly and easily
  12. 12. Date introducedDoes it work? Slid e sh are Fac ebo ok Blo g Tw New itter sl e t ter 484 visits wider coverage
  13. 13. What scares you ? Copyright © Publishers rules Damaging your reputation, representing your organisation, Post/pre print Post print Pre print No not having anything to say?Copyright Misha Jepson 2011
  14. 14. Tips Don’t share private info. Once online its there foreverMonitor accounts for spam Interact with followers If you find something interesting share it with others
  15. 15. Your next step Gain support Be safe Have Fun Copyright Alexindigo cc.
  16. 16. Social Media Getting Started Twitter 140c, talk about your area of interest Twitter explained here Hootsuite accounts linkLinkedIn 55 million members, your profile, networking, tweeter feed Shorten URL’s Bitly Facebook
  17. 17. Any Questions? Copyright Misha Jepson 2010 Misha Jepson Glyndŵr University Research