New ways for urologists to employ new and social media in their practices.

3. Social Media In Practice

4. Social Media In Practice
Brad Tollefson
New Media Specialist
Seattle, WA
vlstmedia.com

5. TOP 10 MOST CREATIVE PEOPLE IN HEALTH CARE
http://www.fastcompany.com/blog/kate-rockwood/bizzy-body/top-10-most-creative-people-healthcare

6. TOP 10 MOST CREATIVE PEOPLE IN HEALTH CARE
http://www.fastcompany.com/blog/kate-rockwood/bizzy-body/top-10-most-creative-people-healthcare

9. MELINDA GATES
COCHAIR AND TRUSTEE, BILL & MELINDA GATES FOUNDATION

10. MELINDA GATES
COCHAIR AND TRUSTEE, BILL & MELINDA GATES FOUNDATION

11. MELINDA GATES
COCHAIR AND TRUSTEE, BILL & MELINDA GATES FOUNDATION
Nimbly throwing the foundation's bucks behind both
big-picture, tech-oriented, long-term solutions and
modest, immediate action plans...

14. ANTHONY ATALA
DIRECTOR, WAKE FOREST INSTITUTE FOR REGENERATIVE MEDICINE

15. ANTHONY ATALA
DIRECTOR, WAKE FOREST INSTITUTE FOR REGENERATIVE MEDICINE

16. ANTHONY ATALA
DIRECTOR, WAKE FOREST INSTITUTE FOR REGENERATIVE MEDICINE
first doctor to bioengineer a human bladder and successfully implant it
in a human, Anthony Atala and his staff are now busy growing 22
different tissues--from heart valves to fingers-

19. JAY PARKINSON
FOUNDER, HELLO HEALTH

20. JAY PARKINSON
FOUNDER, HELLO HEALTH

21. JAY PARKINSON
FOUNDER, HELLO HEALTH
Mixing non-conventional payment structure (monthly
subscription fee, PayPal but no insurance) and eyebrow-raising
communications (e-mail, instant messaging, even house visits)...

24. JAMES HEYWOOD
COFOUNDER AND CHAIRMAN, PATIENTSLIKEME

25. JAMES HEYWOOD
COFOUNDER AND CHAIRMAN, PATIENTSLIKEME

26. JAMES HEYWOOD
COFOUNDER AND CHAIRMAN, PATIENTSLIKEME
People with like diseases input clinically validated data, helping
them empathize and learn from others' experiences, while
physicians and researchers can tap into the rich info to further
treatments...

29. THOMAS FRIEDEN
DIRECTOR, CENTER FOR DISEASE CONTROL & PREVENTION

30. THOMAS FRIEDEN
DIRECTOR, CENTER FOR DISEASE CONTROL & PREVENTION

31. THOMAS FRIEDEN
DIRECTOR, CENTER FOR DISEASE CONTROL & PREVENTION
Picked by Obama to head the Center for Disease Control &
Prevention, Frieden earned his stripes first by fighting
tuberculosis in India...

34. PETER NEUPERT
VICE PRESIDENT OF HEALTH SOLUTIONS GROUP, MICROSOFT

35. PETER NEUPERT
VICE PRESIDENT OF HEALTH SOLUTIONS GROUP, MICROSOFT

36. PETER NEUPERT
VICE PRESIDENT OF HEALTH SOLUTIONS GROUP, MICROSOFT
A multi-trillion-dollar industry still limping along on handwritten
notes? Not for much longer, if Neupert and his HealthVault team,
part of Microsoft's electronic health record initiative, have
anything to say about it...

39. STEVE CASE
FOUNDER AND CEO, REVOLUTION HEALTH GROUP

40. STEVE CASE
FOUNDER AND CEO, REVOLUTION HEALTH GROUP

41. STEVE CASE
FOUNDER AND CEO, REVOLUTION HEALTH GROUP
Now everyday users of the extensive online portal can create
profiles, answer each other's queries, rate their doctors, and
deploy an army of widgets--all aimed at democratizing health
information....

44. HANS ROSLING
PROFESSOR OF GLOBAL HEALTH, KAROLINSKA INSTITUTE IN SWEDEN

45. HANS ROSLING
PROFESSOR OF GLOBAL HEALTH, KAROLINSKA INSTITUTE IN SWEDEN

46. HANS ROSLING
PROFESSOR OF GLOBAL HEALTH, KAROLINSKA INSTITUTE IN SWEDEN
Hans Rosling's trend-revealing software--which first garnered
major attention when it helped identify a new paralytic disease in
Africa--is dramatically reshaping views of global health and
poverty trends....

49. DOUGLAS MELTON
CODIRECTOR, HARVARD STEM CELL INSTITUTE

50. DOUGLAS MELTON
CODIRECTOR, HARVARD STEM CELL INSTITUTE

51. DOUGLAS MELTON
CODIRECTOR, HARVARD STEM CELL INSTITUTE
...it's his creative solution to use adult skin cells--thereby
sidestepping the embryonic stem cell debate entirely--that will
smartly keep Melton and his work clipping along, sans
controversy...

54. ANNE WOJCICKI
COFOUNDER, 23ANDME

55. ANNE WOJCICKI
COFOUNDER, 23ANDME

56. ANNE WOJCICKI
COFOUNDER, 23ANDME
Others may have figured out how to crack the DNA code, but it's
Anne Wojcicki who's lured the masses (and Silicon Valley celebs)
to offer up their saliva for private genetic testing during swank
"spit parties."

57. HOW ARE UROLOGISTS USING THE INTERNET?
BLOGGING

58. HOW ARE UROLOGISTS USING THE INTERNET?
BLOGGING

59. Favorite Posts- sharing while keeping track of good ideas
• Solo vs Group: The Pros and Cons
• Out on your ass? Start de-novo.
• Going Solo? Take comfort in the truth.
• The Best Advice I Received
• Bayes Theorem
• EMR vs House: Words of wisdom from a practice managment guru
• Time vs Money
• Professional Tennis Player vs Urologist: Which is Better?
• It's a tough life
• Who's your role model?
• Information Flow

60. • Are meetings worthwhile?
• Wow, you can bill Medicare for waiting room magazines
• GET WITH THE PROGRAM!
• Craziness or Opportunity
• Fighting Murphy: what are your checks and balances?
• PQRI in 10 Steps
• What is your donut?
• Automation and the demise of doctoring
• How to use free in your office to make money
• Want to find in-efficiencies? Make a flow chart.
• Long Time, No Post

61. “Blogs, wikis, podcasts, and screencasts can
serve not only as useful information
resources, to physicians, but also along
with online collaboration tools, they can
provide physicians with an opportunity
which is genuinely NEW in the history of
health information. That opportunity is the
fact that it is now within the budget and
technological skills of virtually any doctor
to become not only a siscerning consumer
of online health information but also a
creator of heathcare information.”

62. MICRO-BLOGGING

63. WHICH FEEDS INTO A BLOG

64. THAT FUNNELS CLIENTS
TO A WEBSITE

65. THAT HOSTS A WIKI / SN

67. WHICH ODDLY ENOUGH, BUILDS
COMMUNITY!

68. WHICH ODDLY ENOUGH, BUILDS
COMMUNITY!
WHILE ALSO PROVIDING YOU A
MANAGEABLE WAY TO KEEP TRACK
OF WHERE YOU’VE BEEN

69. WHICH ODDLY ENOUGH, BUILDS
COMMUNITY!
WHILE ALSO PROVIDING YOU A
MANAGEABLE WAY TO KEEP TRACK
OF WHERE YOU’VE BEEN
AND WHERE YOU’RE GOING.

70. “BUT I WORK WITHIN
AN INSTITUTION”
So does best medical blogger of 2008
a Blog

71. “BUT I WORK WITHIN
AN INSTITUTION”
So does best medical blogger of 2008
22,558 readers
17,000 followers
a Blog

72. WHICH CONNECTS TO A
FACEBOOK PAGE

73. WHICH CONNECTS TO
A TWITTER PAGE

74. KEVIN MD BLOGGING TIPS:
• Why I blog
• My take: What makes a good medical blog? |
KevinMD.com
• How to get your medical blog noticed
• Why doctors and nurses should engage in
social media | KevinMD.com

75. KEVIN MD BLOGGING TIPS:
• Why I blog
• My take: What makes a good medical blog? |
KevinMD.com
• How to get your medical blog noticed
• Why doctors and nurses should engage in
social media | KevinMD.com

76. THE SOCIAL MEDIA STARFISH

77. Microblogging
Using Online Video Starting a Community
SEVEN WAYS TO GROW YOUR PRACTICE
Podcasting/Screencasting Streaming Meetings
Blogging

78. Using Online Video
Podcasting/Screencasting
Microblogging
SEVEN WAYS TO GROW YOUR PRACTICE
Blogging Starting a Community
Streaming Meetings

79. Podcasting/Screencasting
Blogging Using Online Video
SEVEN WAYS TO GROW YOUR PRACTICE
Streaming Meetings
Microblogging
Starting a Community

80. Blogging
Streaming Meetings Podcasting/Screencasting
SEVEN WAYS TO GROW YOUR PRACTICE
Using Online Video
Starting a Community
Microblogging

81. Streaming Meetings
Starting a Community Blogging
SEVEN WAYS TO GROW YOUR PRACTICE
Podcasting/Screencasting
Microblogging
Using Online Video

82. Starting a Community
Streaming Meetings
Microblogging
SEVEN WAYS TO GROW YOUR PRACTICE
Using Online Video
Blogging
Podcasting/Screencasting

83. SEVEN WAYS TO GROW YOUR PRACTICE
Blogging Streaming Meetings Starting a Community
Microblogging Using Online Video Podcasting/Screencasting

84. NWUROLOGICALSOCIETY.ORG
THE GROUP SOCIAL MEDIA MARKETING PLAN
SOCIAL NETWORK

85. NWUROLOGICALSOCIETY.ORG
THE GROUP SOCIAL MEDIA MARKETING PLAN
SOCIAL NETWORK
Ning (professional social network) = $500/year

86. KEVIN MD:
THE SOLO SOCIAL MEDIA MARKETING PLAN
WINNER 2008 BEST MEDICAL BLOG

87. KEVIN MD:
THE SOLO SOCIAL MEDIA MARKETING PLAN
WINNER 2008 BEST MEDICAL BLOG
Wordpress (cms) + Thesis + Hosting = $250/year

88. There are plenty who have little sympathy for doctors’
concerns, chalking it up to whining by a well-compensated
profession. What they fail to see is that problems physicians
face will most definitely spillover to patients. And whether
they like it or not, everyone will become a patient sooner
or later.

89. TOP WEB 2.0 SERVICES IN MEDICINE - 2009
Academic science 2.0 (social networking) (18 services)
1. AcademiaConnect - http://academiaconnect.org/
2. Academia.edu - http://www.academia.edu/
3. BioCrowd - http://www.biocrowd.com/
4. BioMedExperts - http://www.biomedexperts.com/
5. Epernicus - http://www.epernicus.com/
6. EthicShare - https://www.ethicshare.org/
7. LabRoots - http://www.labroots.com/
8. LabSpaces - http://www.labspaces.net/
9. MyExperiment - http://www.myexperiment.org/
10.NatureNetwork - http://network.nature.com/
11.NewResearcher - http://www.newresearcher.com/
12.phLab - http://phlab.org/
13.Research CrossRoads - http://www.researchcrossroads.org/
14.ResearchGATE - https://www.researchgate.net/
15.SciBlog - http://www.scientificblogging.com/
16.SciSpace - http://scispace.net/
17.SciWeavers - http://sciweavers.org/
18.Webicina.com - http://www.webicina.com/
http://hlwiki.slais.ubc.ca/index.php/Top_Web_2.0_Services_in_Medicine_-_2009

90. TOP WEB 2.0 SERVICES IN MEDICINE - 2009
Bookmarking and infomanagement (12 services)
1. Amedico - http://amedico.com/
2. CiteMD - http://citemd.com/cms/
3. CiteULike - http://citeulike.com/
4. Connotea – http://connotea.org/
5. Delicious - http://delicious.com
6. Digg - http://digg.com
7. Diigo - http://www.diigo.com/
8. LabMeeting - http://www.labmeeting.com
9. Mendeley - http://www.mendeley.com/
10.Ologeez - http://ologeez.stanford.edu/
11.PeerClip - http://www.peerclip.com/
12.2Collab - http://www.2collab.com/
http://hlwiki.slais.ubc.ca/index.php/Top_Web_2.0_Services_in_Medicine_-_2009

91. TOP WEB 2.0 SERVICES IN MEDICINE - 2009
Consumer health 2.0 (social networking) (22 services)
1. CareFlash - http://www.careflash.com/
2. Care2 - http://www.care2.com/
3. Curetogether - http://www.curetogether.com/
4. DailyStrength - http://dailystrength.org/
5. e-Patients - http://e-patients.net
6. Facebook – http://www.facebook.com/
7. FitBit - http://www.fitbit.com/
8. HealthChapter - http://healthchapter.com/
9. HelloHealth - http://www.hellohealth.com/
10.iGuard - http://iguard.org/
11.Inspire - http://www.inspire.com/
12.Konnects - http://konnects.com
13.LinkedIn - http://linkedin.com
14.MDJunction - http://www.mdjunction.com/
15.PatientsLikeMe - http://patientslikeme.com/
16.PsychCentral – http://psychcentral.com/
17.RevolutionHealth - http://www.revolutionhealth.com/
18.SecondLife – http://secondlife.com/
19.SoberCircle - http://www.sobercircle.com/
20.Trusera - http://www.trusera.com/health/
21.Wellsphere - http://www.wellsphere.com
22.Webicina.com - http://www.webicina.com/
http://hlwiki.slais.ubc.ca/index.php/Top_Web_2.0_Services_in_Medicine_-_2009

92. TOP WEB 2.0 SERVICES IN MEDICINE - 2009
Medicine 2.0 (social networking) (10 services)
1. Doc2Doc - http://doc2doc.bmj.com/
2. DoctorsHangout - http://doctorshangout.com/
3. Epernicus - http://www.epernicus.com/
4. MedicalPlexus - http//medicalplexus.com/
5. MedXCentral - http://medxcentral.ning.com/
6. Ozmosis - http://ozmosis.com/
7. Phyzoom - http://phyzoom.com/page.php?page=home
8. Sermo - http://www.sermo.com/
9. SocialMD - http://www.socialmd.com/
10.Webicina.com - http://www.webicina.com/
11.Within3 - http://within3.com/
http://hlwiki.slais.ubc.ca/index.php/Top_Web_2.0_Services_in_Medicine_-_2009

93. TOP WEB 2.0 SERVICES IN MEDICINE - 2009
Micro-blogging, -searching & -aggregation (7 services)
1. FriendFeed - http://friendfeed.com/rooms/medicine-2-0-microcarnival/ (microcarnival for docs)
2. Identi.ca – http://identi.ca/
3. Monitter – http://monitter.com/
4. Twittersearch – http://search.twitter.com/
5. Twitter – http://twitter.com /
6. List of 69 Twitter services - http://smartech.blogetery.com/2008/05/16/69-twitter-web-services-you-should-
know/
7. Yammer - http://www.yammer.com/
http://hlwiki.slais.ubc.ca/index.php/Top_Web_2.0_Services_in_Medicine_-_2009

94. TOP WEB 2.0 SERVICES IN MEDICINE - 2009
Open knowledge-sharing sites (8 services)
1. AskDrWiki – http://askdr.wiki.com/
2. e-Meducation - http://www.e-meducation.org/
3. HealthMash - http://healthmash.com/
4. InfoMedMD - http://www.infomedmd.com
5. Knol http://knol.google.com/k
6. Medpedia – http://www.medpedia.com
7. Wikipedia - http://en.wikipedia.org/
8. UBC Health Library wiki (list of medical wikis) -http://hlwiki.slais.ubc.ca/index.php/
Medical_wikis
http://hlwiki.slais.ubc.ca/index.php/Top_Web_2.0_Services_in_Medicine_-_2009

95. TOP WEB 2.0 SERVICES IN MEDICINE - 2009
Personal life 2.0 & genetics tracking (13 services)
1. eHealthMe – http://www.ehealthme.com/
2. FitBit - http://www.fitbit.com/
3. GenePartner - http://www.genepartner.com/
4. Geni - http://www.geni.com/
5. GoogleHealth – http://www.google.com/health/
6. Keyose.com – http://keyose.com/
7. LifeMojo - http://www.lifemojo.com/
8. Medsphere - http://medsphere.org/
9. Microsoft HealthVault - http://www.healthvault.com/
10.Medziva - http://www.medziva.com/
11.My Digital Health - http://www.mydigitalhealth.com
12.MyFamilyHealth - http://www.myfamilyhealth.com/home
13.23andMe - https://www.23andme.com/
http://hlwiki.slais.ubc.ca/index.php/Top_Web_2.0_Services_in_Medicine_-_2009

96. TOP WEB 2.0 SERVICES IN MEDICINE - 2009
Search 2.0 tools (11 services)
1. Google Coop Health – http://google.com/coop/
2. Hakia - http://hakia.com
3. Healia – http://www.healia.com/
4. Healthline – http://healthline.com/
5. iMedix – http://www.imedix.com/
6. MEDgle – http://medgle.com/
7. Mednar - Federated Search - http://mednar.com/mednar/
8. MeraMD – http://meramd.com/
9. OrganizedWisdom - http://organizedwisdom.com/
10.RightHealth – http://www.righthealth.com/
11.TRIPAnswers - http://www.tripanswers.org/
http://hlwiki.slais.ubc.ca/index.php/Top_Web_2.0_Services_in_Medicine_-_2009

97. TOP WEB 2.0 SERVICES IN MEDICINE - 2009
Slide & video sharing sites (10 services)
1. bliptv - http://blip.tv/
2. DNATube - http://www.dnatube.com/
3. LabAction - http://www.labaction.com/
4. MEDTing - http://medting.com/
5. SciVee - http://www.scivee.com
6. SecondSlide - https://www.secondslide.com/
7. SlideShare - https://www.slideshare.net/
8. TeacherTube - http://www.teachertube.com/
9. WebMed Technology - http://www.webmedtechnology.com/physician/video.html
10.YouTube - http://youtube.com/
http://hlwiki.slais.ubc.ca/index.php/Top_Web_2.0_Services_in_Medicine_-_2009
Social Bookmarking Notes For Presentation

98. Brad Tollefson
New Media Specialist
Seattle, WA
vlstmedia.com

99. Brad Tollefson
New Media Specialist
Seattle, WA
vlstmedia.com

100. Social Media In Practice
Brad Tollefson
New Media Specialist
Seattle, WA
vlstmedia.com