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ENTERPRISE THE
       AMBIENT INTIMACY, AND
                             2.0,
                       GLOBAL MICROBRAND
  E...
Why are the ‘users’ different
Looking around us: the main shifts
Projects which wouldn’t have existed
Investigating partic...
What is at the heart of
social computing?
From ‘audience’ to community
90%  15-25 year olds have visited
their socal network in the past month
The “Bebo Boomers”
113m
blogs tracked by Technorati.com
2            /sec




new blogs every second
17.5
new blog posts every second
3rd
biggest country in the world: MySpace
From the printing press...
to the one-click web
PhDs: Dissertation or YouTube?
The Facebook Pub
Asia
Abundance
Automation
Daniel Pink: A Whole New Mind
China will become No. 1 English-speaking country in the world
China’s 5% highest IQs is more than the entire UK population...
1 in 4 of today’s workers have been employed with their company less than one year
1 in 2 less than five years
Top 10 jobs ...
29
jobs in today’s teens’ lives
Asia
Abundance
Automation
Daniel Pink: A Whole New Mind
Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries |
500m new mobile phone...
Asia
Abundance
Automation
Daniel Pink: A Whole New Mind
Persistence
	 - everything (-one)
Searchability

 - ‘everything is miscellaneous’
Replicability
	 - we encourage copy and ...
MFLE
PROJECT




          NEW COMMUNITIES, CONTENT, DELIVERY
DATE                      CLIENT
          2005             ...
EDUBUZZ
PROJECT




          HELPING PEOPLE HELP EACH OTHER, NO CONTENT
DATE                      CLIENT
          2006  ...
20
The approximate number of teachers and managers
sharing their ideas, experiences and resources online
                 ...
An adoption
strategy for
social media
“Thin-slicing”   ‘Blink’, Malcolm Gladwell
Room for serendipity?
Overplanning   Are you allowed and able to fail?
Fear:   The Bass Player’s Blog
                   What can I learn from this thing?
always loathing?
Five point strategy

•Identify key user groups
Five point strategy

•Identify key user groups
•Identify and understand
 your key users &
 influencers
Five point strategy

•Identify key user groups
•Identify and understand
 your key users &
 influencers
•Let key users evang...
Five point strategy

•Identify key user groups
•Identify and understand
 your key users &
 influencers
•Let key users evang...
Five point strategy

•Identify key user groups
•Identify and understand
 your key users &
 influencers
•Let key users evang...
Behaviours

•Lead by example

•Lead by reminding

•Provide adequate support

•Lead by mandate

•Personal and school
 benefi...
20
The approximate number of teachers and managers
sharing their ideas, experiences and resources online
                 ...
350
The approximate number of teachers and managers
sharing their ideas, experiences and resources online
                ...
1300
The approximate total number of students, teachers and
managers sharing their ideas, experiences and resources
      ...
1,300,000
page views per month, countless subscribers
Story writing    Music
    Sculpture
             production
  Digital Video
            Podcasting
         Film making
 ...
CONNECTED LIVE
PROJECT




          TRANSPARENCY, CONTINUAL IMPROVEMENT
DATE                     CLIENT
          2007   ...
Participation
  culture
Your public and private
face(s)

Your teachers
Your colleagues
Your students
Your parents
Your politicians
Identity 2.0

Your teachers
Your colleagues
Your students
Your parents
Your politicians
ILoveBees

Alternate Reality Games
World Without Oil

Alternate Reality Game
SETI@Home

Volunteer computing
LHC@Home

Volunteer computing
Africa@Home

Volunteer computing
Participation
  culture
Storytelling
More creative outputs
WHERE DOES
PARTICIPATION CULTURE
                   LIVE?

  EWAN MCINTOSH

BLOG                   SITE
       EDU.BLOGS.C...
Secret Spaces
    Mobile, SMS, IM
Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries |
500m new mobile phone...
Ambient intimacy
       Continual partial friendship.
             Dave Weinberger

  It’s not about being poked or prodde...
Secret Spaces
    Mobile, SMS, IM
Secret Spaces
                                  Mobile, SMS, IM


Group Spaces
Bebo, Facebook, Tagged, etc
Who’s your
 ‘friend’
Secret Spaces
                                  Mobile, SMS, IM


Group Spaces
Bebo, Facebook, Tagged, etc
Secret Spaces
                                        Mobile, SMS, IM


Group Spaces
Bebo, Facebook, Tagged, etc


       ...
How do
  engineers
communicate?
Secret Spaces
                                        Mobile, SMS, IM


Group Spaces
Bebo, Facebook, Tagged, etc


       ...
Secret Spaces
                                        Mobile, SMS, IM


Group Spaces
Bebo, Facebook, Tagged, etc


       ...
Secret Spaces
                                        Mobile, SMS, IM


Group Spaces
Bebo, Facebook, Tagged, etc


       ...
Secret Spaces
                                         Mobile, SMS, IM


Group Spaces
Bebo, Facebook, Tagged, etc


      ...
Participation
  culture
Pro
am
Pre-conceived
     ideas
We want a Wikipedia
          Facebook
          Bebo      for the organisation
One participant initially
struggled with the longer...
challenge but eventually grew
to enjoy it as they felt it
challenge...
[It’s] my favourite [task]
because it offers
the biggest challenge

Participating in a group
together helped to
forge frie...
Literacy & Numeracy   Dr Kawashima’s Brain Training
71%
of gamers are married
66%
of gamers have kids
Meatball
Sundae
Final product
      ≠
   Process
We are 12 billion light-years
from the edge,
That's a guess,
No one can ever say it's true,
But I know that I will always ...
We are 13.7 billion light-years
from the edge of the observable
universe,
That's a good estimate with
well-defined error ba...
Final product
      ≠
   Process
Two examples of
   permission
    process
  participation
DEVELOPING YOUR OWN
 GLOBAL MICROBRAND


 EWAN MCINTOSH,
 AFTER THE WORK OF HUGH MACLEOD
BLOG                   SITE
     ...
Global Microbrand

• Be grateful


• Be humble, it’s not me-mail


• Be patient:
   nurture luck when it comes along


• B...
Ewan McIntosh
b: edu.blogs.com
w: www.LTScotland.org.uk/Connected
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
Napier Lecture Social Computing
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Napier Lecture Social Computing

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Published on

http://edu.blogs.com/edublogs/2008/03/social-media-an.html

When you're designing a new piece of kit, a platform for the web or a nifty widget for Bebo, it's vital that you have an audience in mind, an understanding of what might be possible, and the ability to change your plans frequently without sacrificing the integrity of your project. That was the main message at my lecture to the BScs and BEngs at Napier University, Edinburgh, today.

Published in: Business, Technology

Napier Lecture Social Computing

  1. ENTERPRISE THE AMBIENT INTIMACY, AND 2.0, GLOBAL MICROBRAND EWAN MCINTOSH NATIONAL ADVISER: LEARNING & TECH FUTURES BLOG SITE EDU.BLOGS.COM WWW.LTSCOTLAND.ORG.UK
  2. Why are the ‘users’ different Looking around us: the main shifts Projects which wouldn’t have existed Investigating participation culture A look at different social spaces The engineer’s biggest challenge An alternative job for the future
  3. What is at the heart of social computing?
  4. From ‘audience’ to community
  5. 90% 15-25 year olds have visited their socal network in the past month
  6. The “Bebo Boomers”
  7. 113m blogs tracked by Technorati.com
  8. 2 /sec new blogs every second
  9. 17.5 new blog posts every second
  10. 3rd biggest country in the world: MySpace
  11. From the printing press...
  12. to the one-click web
  13. PhDs: Dissertation or YouTube?
  14. The Facebook Pub
  15. Asia Abundance Automation Daniel Pink: A Whole New Mind
  16. China will become No. 1 English-speaking country in the world China’s 5% highest IQs is more than the entire UK population China has more Gifted and Talented students than we have students
  17. 1 in 4 of today’s workers have been employed with their company less than one year 1 in 2 less than five years Top 10 jobs in 208, did not exist in 2004. Workplaces are changing. Schools are changing.
  18. 29 jobs in today’s teens’ lives
  19. Asia Abundance Automation Daniel Pink: A Whole New Mind
  20. Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries | 500m new mobile phone users | 25% in China and India | 43% of South Koreans access mobile broadband internet every month | 436,000 discarded in USA every day
  21. Asia Abundance Automation Daniel Pink: A Whole New Mind
  22. Persistence - everything (-one) Searchability - ‘everything is miscellaneous’ Replicability - we encourage copy and paste - technically easy (JumpCut); legally allowed (CC) Invisible audiences - friends and contacts
  23. MFLE PROJECT NEW COMMUNITIES, CONTENT, DELIVERY DATE CLIENT 2005 SCOTTISH CILT AND LTS
  24. EDUBUZZ PROJECT HELPING PEOPLE HELP EACH OTHER, NO CONTENT DATE CLIENT 2006 EAST LOTHIAN COUNCIL
  25. 20 The approximate number of teachers and managers sharing their ideas, experiences and resources online 2005-6
  26. An adoption strategy for social media
  27. “Thin-slicing” ‘Blink’, Malcolm Gladwell
  28. Room for serendipity? Overplanning Are you allowed and able to fail?
  29. Fear: The Bass Player’s Blog What can I learn from this thing? always loathing?
  30. Five point strategy •Identify key user groups
  31. Five point strategy •Identify key user groups •Identify and understand your key users & influencers
  32. Five point strategy •Identify key user groups •Identify and understand your key users & influencers •Let key users evangelise
  33. Five point strategy •Identify key user groups •Identify and understand your key users & influencers •Let key users evangelise •Turn evangelists into trainers
  34. Five point strategy •Identify key user groups •Identify and understand your key users & influencers •Let key users evangelise •Turn evangelists into trainers •Support bottom-up and emergent behaviours (F2F is still vital)
  35. Behaviours •Lead by example •Lead by reminding •Provide adequate support •Lead by mandate •Personal and school benefits compliment each other
  36. 20 The approximate number of teachers and managers sharing their ideas, experiences and resources online 2005-6
  37. 350 The approximate number of teachers and managers sharing their ideas, experiences and resources online 2006-7
  38. 1300 The approximate total number of students, teachers and managers sharing their ideas, experiences and resources on the Local Authority community 2006-7
  39. 1,300,000 page views per month, countless subscribers
  40. Story writing Music Sculpture production Digital Video Podcasting Film making Animation& Storyboards Photostories Desktop Publishing Classroom display
  41. CONNECTED LIVE PROJECT TRANSPARENCY, CONTINUAL IMPROVEMENT DATE CLIENT 2007 LEARNING AND TEACHING SCOTLAND
  42. Participation culture
  43. Your public and private face(s) Your teachers Your colleagues Your students Your parents Your politicians
  44. Identity 2.0 Your teachers Your colleagues Your students Your parents Your politicians
  45. ILoveBees Alternate Reality Games
  46. World Without Oil Alternate Reality Game
  47. SETI@Home Volunteer computing
  48. LHC@Home Volunteer computing
  49. Africa@Home Volunteer computing
  50. Participation culture
  51. Storytelling
  52. More creative outputs
  53. WHERE DOES PARTICIPATION CULTURE LIVE? EWAN MCINTOSH BLOG SITE EDU.BLOGS.COM WWW.LTSCOTLAND.ORG.UK
  54. Secret Spaces Mobile, SMS, IM
  55. Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries | 500m new mobile phone users | 25% in China and India | 43% of South Koreans access mobile broadband internet every month | 436,000 discarded in USA every day
  56. Ambient intimacy Continual partial friendship. Dave Weinberger It’s not about being poked or prodded. It’s about exposing more surface area for others to connect with. Johnnie Moore.
  57. Secret Spaces Mobile, SMS, IM
  58. Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc
  59. Who’s your ‘friend’
  60. Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc
  61. Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc
  62. How do engineers communicate?
  63. Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc
  64. Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc
  65. Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc
  66. Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc Watching Spaces Television, Gigs, Theatre, etc
  67. Participation culture
  68. Pro am
  69. Pre-conceived ideas We want a Wikipedia Facebook Bebo for the organisation
  70. One participant initially struggled with the longer... challenge but eventually grew to enjoy it as they felt it challenged their weakness and rewarded them when they saw an improvement. Bournemouth University TechDIS project report, October 2006
  71. [It’s] my favourite [task] because it offers the biggest challenge Participating in a group together helped to forge friendships Bournemouth University TechDIS project report, October 2006
  72. Literacy & Numeracy Dr Kawashima’s Brain Training
  73. 71% of gamers are married
  74. 66% of gamers have kids
  75. Meatball Sundae
  76. Final product ≠ Process
  77. We are 12 billion light-years from the edge, That's a guess, No one can ever say it's true, But I know that I will always be with you.
  78. We are 13.7 billion light-years from the edge of the observable universe, That's a good estimate with well-defined error bars, And with the available information, I predict that I will always be with you
  79. Final product ≠ Process
  80. Two examples of permission process participation
  81. DEVELOPING YOUR OWN GLOBAL MICROBRAND EWAN MCINTOSH, AFTER THE WORK OF HUGH MACLEOD BLOG SITE EDU.BLOGS.COM WWW.LTSCOTLAND.ORG.UK
  82. Global Microbrand • Be grateful • Be humble, it’s not me-mail • Be patient: nurture luck when it comes along • Be brave, know your stuff • Show respect, enchant users • Be generous, give it away
  83. Ewan McIntosh b: edu.blogs.com w: www.LTScotland.org.uk/Connected

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