Getting social with photography collections, Nordiska Museet April 2011

1,449 views

Published on

Getting social with photography collections: Powerhouse Museum’s approach to integrating photography into its digital strategy that includes online, into the gallery and back.

Published in: Art & Photos, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,449
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Getting social with photography collections, Nordiska Museet April 2011

  1. 1. Getting social with photography collections Powerhouse Museum Paula Bray Manager, Visual & Digitisation services Twitter @paulabray
  2. 2. who are we?Digital, social & emerging technologies
  3. 3. make a lot of stuff
  4. 4. cross-mediaAttributionNoncommercial Some rights reserved by Derek K. Miller
  5. 5. multiby angelsk
  6. 6. Digital is impacting on
  7. 7. Digital is impacting on
  8. 8. Be an ʻopenʼ Museum– open to rich engagement, to new conversations by ilmungo
  9. 9. new ways to engage with audiencesthat may challenge, involveʻexperimentationʼ by wader
  10. 10. dissolve‘boundaries’ betweenexhibitions, programs, publications and web by Rev. Xanatos Satanicos Bombasticos (ClintJCL)
  11. 11. Enable new interactions with visitors within our‘spaces and online’
  12. 12. Increase the level of collection informationaccessible through‘open access’
  13. 13. what do we think?
  14. 14. 5 available findable it is where I am and where I look online/web onsite/galleries and meaningful I can understand it offsite/communityusable/shareable I can pass it on and share responsive to my interests, moods, location by Seb Chan fresh+new(er)
  15. 15. who is our audience?
  16. 16. photography by Fanboy30what does our audience want?
  17. 17. starting conversationsMarinco Kojdanovski
  18. 18. these shouldn’t be one wayby eternaltedium
  19. 19. don’t be slow ʻsnailʼ by Lastaii
  20. 20. access to content
  21. 21. datasets
  22. 22. API’sby Robotconscience
  23. 23. innovation
  24. 24. geo-locationFlickr screen grab
  25. 25. participation onsite/online
  26. 26. citizen research
  27. 27. it’s about the connections it’s about theby teachingsagittarian
  28. 28. not ‘US’ or ‘THEM’bitzi took his umbrella and left ✈
  29. 29. aim to go deepJean-Francois Lanzarone
  30. 30. our audience seeks personal connectionsby tapioliller no shouting
  31. 31. risks need to be takenPhotography by Jean-Francois Lanzarone
  32. 32. if projects fail + evaluate = learn by Cornell University Library No known copyright restrictions
  33. 33. Visitor Cycle revisitation pre during post web in gallery/handheld out/mobile/web didactic highly social highly social controlled visitor-led visitor-led 10% 1% by Seb Chan fresh+new(er)
  34. 34. what have we done?
  35. 35. we use
  36. 36. we use
  37. 37. collection online 2006
  38. 38. 75,854 objects
  39. 39. 75,854 objects81,000 images
  40. 40. Creative Commons license
  41. 41. cut and paste
  42. 42. Flip Explorer gov 2.0 mashupsNotable Mashing AchievementBook Flippers (Edward Untu, Zhang Yu) http://tinyurl.com/flipexplorer
  43. 43. zoomify
  44. 44. full screen size images
  45. 45. fine details
  46. 46. 193mb file
  47. 47. 2007 wanted to share our photographic content to a broader audience
  48. 48. 2007 wanted to share our photographic content to a broader audience
  49. 49. Flickr screen grab
  50. 50. vintage lol cat
  51. 51. Flickr screen grab Flickr screen grab
  52. 52. 200 images from Tyrrell collection
  53. 53. high value sydney centric sold copies rarely exhibited no major publicationnot known for photographic content no measures ?
  54. 54. to....make these collections even richer. Flickr screen grab
  55. 55. &get to know our community.... Flickr screen grab
  56. 56. in the first 4 weeks 40,000 views 230contacts 2500 + tags
  57. 57. in the first 4 weeks 40,000 views 230 contacts 2500 + tags pull back to our website
  58. 58. 2 millionFlickr screen grab over views
  59. 59. views are extremely high4 fold compared to our website
  60. 60. it’s NOT just about the viewspracticalowl
  61. 61. citizen research the access it’s the connectionsthe conversations innovation
  62. 62. citizen research the access influenced onsite experiences it’s the connectionsthe conversations innovation
  63. 63. we geo-map our images
  64. 64. innovation using our contentPaul Hagon incredible
  65. 65. MOB-augmented reality on iphone/android install Layar+ BuildAR
  66. 66. real time then and now
  67. 67. by Dan HillModern Times exhibition: visitor created map
  68. 68. Flickr screen grab Flickr screen grab citizen location identification ?
  69. 69. Domain screen grab Flickr screen grabFlickr screen grab
  70. 70. connections + we’ve madestarted conversations with this contact through our photography collections
  71. 71. Flickr screen grab Flickr screen grab Image courtesy Randwick City Library Services Photography by Sutto numerous accounts of citizen research
  72. 72. SuttoMala Gabrielle shared stories on Photo of the Day
  73. 73. photo by shealo our content was re-used & shared with us
  74. 74. I used your picture here. Thanks for making available
  75. 75. Common Ground 2009global flickr meet-up
  76. 76. Community curated slideshow
  77. 77. projected onto each institution
  78. 78. a chance to get to KNOW and say to the communityvernhart
  79. 79. dedicated Flickr fans turned up
  80. 80. several locations around the world
  81. 81. Community presentations
  82. 82. Bob Meade
  83. 83. comments on blogs
  84. 84. we ate the collection
  85. 85. aim deep participation back to strategyknow your audience two way conversations
  86. 86. changed our photography policymaury.mccown
  87. 87. Michael SuttonMichael Sutton
  88. 88. visiting the Museum because he can take photos
  89. 89. share experience
  90. 90. we then share on Photo of the Day
  91. 91. experiment our images + community comments
  92. 92. bringing it back inside by *Tom*
  93. 93. expected 500 entries
  94. 94. over 2000 expected 500 entries
  95. 95. over 2000 expected 500 entries in 8 weeks
  96. 96. required many conversations over 4 months
  97. 97. great interaction
  98. 98. 12 Flickr photographers came to opening
  99. 99. 47 photographs
  100. 100. + projection of the whole Flickr group
  101. 101. their 80s toostart conversations meet the audience participation place to share stories
  102. 102. we shared back to audience
  103. 103. Community built title wall
  104. 104. digital impacting exhibition development
  105. 105. not to be traditional photography exhibitionby mediafury
  106. 106. series of projections
  107. 107. causing audience to touch
  108. 108. 5 rear projections + mirrors
  109. 109. fail and learn
  110. 110. short urls http://from.ph/157248
  111. 111. our first app
  112. 112. Water Worx app
  113. 113. our biggest challenge
  114. 114. our API
  115. 115. thank youNordiska MuseetPowerhouse Museum photographersall Flickr members using Creative Commons licenses paula bray manager, visual & digitisation services paulab@phm.gov.au Twitter @paulabray

×