Flipkart is India's largest e-commerce company that started selling books in 2007 and later expanded into consumer electronics and other products. It was founded by Sachin Bansal and Binny Bansal and is headquartered in Bangalore, India. Flipkart has grown rapidly and now sells products across 14 categories. It has over 22 million registered users and ships 30,000+ items per day through its delivery network across 37 cities in India.

1. PRESENTED BY
APOORVA GUPTA
OJAS MAHESHWARI
SONAM JAIN

2.  Flipkart.com, India’s largest e-commerce brand
for physical goods, started with books in 2007,
and entered the consumer electronics category
with the launch of mobile phones, in September
2010.
 The co-founders of flipkart are Sachin Bansal
and BinnyBansal.
 Since then it has grown rapidly, today the
portfolio is spread across 14 categories – from
books to music, mobiles, computers, cameras,
home & kitchen appliances, TV & home theatre
systems etc.

3.  Started with selling of Books,
 Operation exclusive to India, with HQ at
Bangalore, Karnataka
 First book sold- “Leaving Microsoft to
change the world” by john Wood
 Later expanded business in other
products like
› Electronic goods
› Apparels Home and
› kitchen appliances etc.

4.  Ranks in the top 20 websites in India.
 Book titles available– 11.5 million.
 Registered users – 22 million
 Current manpower – Approx. 4800
 Items shipped per day – 30000+
 Own delivery network – 37 cities

6.  Product
 Place
 Price
 Promotion
 Process
 Physical evidence
 People

7. FICTION
ACADEMIC
LITERATURE
CHILDREN
ELECTRONIC GOODS
HOUSEHOLD ELECT.
MOBILE
TECHNOLOGIES
PERIPHERALS,WELL
NESS
APPARELS
ACCESSORIES
 Aims most segments except
automobiles and groceries.
 Various products in all the
categories have given a chance
to all other brand to compete
with each other for there brand
and customer attraction.

8.  Inventory at 4 major centers-
Mumbai, Delhi, Bangalore,
Kolkata
 Delivery services through e-kart
and postal services.
 Covers all tier-1 cities and major
tier-2 and tier-3 cities.
 This is where flipkart saves
money as it does not need to
incur cost on setting up stores as
it is online based.
First offline store opened in Bangalore named “fliptomania”

9.  Much less price then other e-commerce
websites
 Availability of E wallets and E-Gifts
 EMI option for specific products
 Discounted coupons
 Free shipping facility
 Special discount and promotional codes for
the loyal customers.
The products are offered various prices catering to all the classes of buyers

10.  Cash on delivery
 Debit and Credit card transactions
 Delivery time
 Payzippy safe payments

11.  The packaging and quality of
product
 Prompt delivery
 30 day return policy

12.  Customer services
 Investors
 Employees

13.  Flipkart segments market on the basis of
› Internet users
34%
39%
18%
6% 3%
Internet user w.r.t age
15-24
25-34
35-44
45-54
55+

14. Psychographic Demographic
Whom to target?
 Youth generation
 Socially connected people or
Internet connected People
 Shopaholic (discount keen
people)
How to differentiate?
 Different section for men
 Different section for women
 Different section for kids wear
depending upon the age like
› 0-2 yrs.
› 2-4 yrs.
› 4-8 yrs.
› 8-12 yrs.
› 12 and above

15.  Cash on delivery
 30- Days replacement
policy(varied with product)
 E wallet and e Vouchers
 User friendly interface
 Marketing campaign like no
kidding no worrying
 Promo coupons or
Discount
 SEO

16.  Above the line promotion:
› TV Advertisement
› Print ads
 Below the line promotion:
› Word of mouth
› Bulk mailing
› In app push notification
 Through the line promotion:
› Social media marketing/ campaign
In promotion Flipkart uses a new tool know as AFFILIATE MARKETING in which it
earns revenue from different brand for placing their ads in the hot deal section for better
presence.

17. Advt by flipkart

18. Internet users to reach 420 million by june 2017:IAMAI