Myntra is an Indian online fashion retailer established in 2007 with headquarters in Bangalore. It was founded by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Myntra sells over 100 brands and focuses on usability, 24/7 support, fast shipping, and hassle-free returns. It has received several awards and is among the top 10 e-commerce companies in India.

1. ByJaya Dawar(066)
Swati Luthra(054)
Meenal Santani(039)
Reenu Singh(045)

3. 
Started: February 2007
 Indian
online shopping retailer of fashion and
casual lifestyle products.
 Headquarters
 Established
in Bangalore.
by Mukesh Bansal, Ashutosh
Lawania, and Vineet Saxena.

4.  More
than 100 brands
 User friendly websites
 Info centric buying and selling
 24 hours all center
 Unique logistics
 Designs from latest seasons
 Brand exposition

5. 


Announced as a winner of the Red Herring
Global 100 award.
Awarded as CNBC - TV18 as one of the Hottest
Internet Companies of the Year at the
Mercedes - Benz CNBC - TV18 Young Turks
Awards.
Ranked among the top 10 e-commerce
companies in India.

6.  Myntra.com
is an aggregator of many brands
 Its business model is based on
procuring current season
merchandise from various
brands and making them
available on the portal
 Its Now or Never
 Variety is a Good Thing
 Let The Beauty Come Through

7. Business to Customer (B to C) revenue model

8.  24
hr Shipping
 Technological
 Procurement
 Outbound
Logistics
 Marketing
and Sales

9.  Deals
and Specialties
 Payment
 Hassle
Options
Free Return
Policy
 Customer
 Tracking
Support
your Orders

10.  Myntra
has successfully used social
networking websites Facebook , Twitter,
Youtube, Pinterest, Google Plus to expand its
customer base.
 Myntra positions itself as a fashionable new
age brand. It launches major marketing
campaigns every year.
 Myntra has used mostly viral marketing and
internet for its popularity coupled with
occasional discounts and referral discounts. It
can be given a rating of 3/5.

11.  Myntra
claims to be a cut above the rest since
it does not compel customers to exchange
products and instead returns the money.
 It
is also going to launch a new tech
application called the virtual trial room in the
next few months.

13.  Servers
incapable of handling high traffic
burst.
 Limited decentralization.
 Limited numbers search queries for the users.
 The actual product might differ from its display
image.
 Uniform quality of service is not
ensured, globally.

14.  Myntra.com
is not dial-up friendly.
 It cannot ensure the reliability of the review.
 It follows a bad practice of copying the reviews
of old book editions to new book editions even
though they have different content.
 User cannot sell stuff on this website.
 No Pop-up Advertisements which is good
prospect to earn extra bucks.

15.  Have
servers capable for handling high traffic
burst.
 Deliver actual products as displayed.
 Ensure uniform quality of services globally.
 Be a dial-up friendly website.
 Enable users to sell stuff on this website.
 Pop-up Advertisements to earn more.

16. THANK YOU!!!