Flipkart is an Indian e-commerce company founded in 2007 by Sachin and Binny Bansal. It started with an initial investment of 4 lakh rupees and now has 4500 employees. Flipkart focused on books initially but now offers various products. It uses marketing strategies like advertisements, discounts, delivery policies, and after-sales services to promote sales. Flipkart aims to go public and expand globally in the future.