Flipkart was founded in 2007 with the goal of making books easily accessible online. It has since expanded to sell nearly 30 products per minute across various categories. Internally, Flipkart has a non-hierarchical structure and culture that encourages informality. Externally, it faces factors like competition, technology changes, and economic conditions that both create opportunities and risks for the business.

6. Sells nearly 30 products per minute
Flipkart went live in 2007 with the objective of
making books easily available to anyone who had
internet access.

7. Internal Environment External Environment
Micro Environment Macro Environment•Culture
•Vision, mission and
objectives
•Top Management Structure
•Human and other resources
•Company image and Brand
equity
•Customers
•Suppliers
•Market intermediaries
•Competitors
•Public
•Political and Legal
•Natural
•Demographic
•Technological
•Economic
•Social and cultural
•Global

8. Internal environment refers to the factors internal to the firm i.e., factors existing
within a business firm. These factors are generally controllable because the company
has control over them and determine the potential of a company to meet the
environment challenges.

9. Non-hierarchical structure
•Open, healthy enthusiastic, encouraging
•Open cabin office, cubicle next to each other
•Average age less than 30
Non-formal means
•Informal timings
•Informal Dresses

10. •What is Brand equity ?
•A brand which reaped more
than its expectations .
•India wants to know.
•I just Flipkart

12. To become the Amazon of India
To become the global leader in the fashion industry
To eradicate the competetion

13. Providing a delightful and memorable
customer experience

14. Strategical Objectives: To become the largest
retailer of India in various categories
Financial Objectives
“Completely hassle free shopping experience with best prices in India.”

15. • US $ 100 million
revenue.
• Diversify product
portfolio into
home appliances,
electronics, etc.
2012
• US $ 1 billion
revenues.
• Aggressive
acquisitions.
• Stronger supply
chain.
2015
• Largest retailer in
India.
• Enter global
markets.
2020

17. Sachin bansal (Co-founder&CEO)
Binny bansal (Co-founder & COO)
Sanjay baweja (CFO)
Sujeet kumar (President of
operation)

18. • Flipkart: shuffed top executives and focus on
increasing private bands.
• Mukesh bansal: Marketing chief position
• Ravi vora:Current marketing head
• Bansal heading Myntra and flipkart fashion
bussiness

19. • Kalyan krishnamurthy: Interim CFO
• Joined flipkart under extreme crisis in 2013
• Krishnamurty appointed head of flipkart electonics,
books
• Sanjay baweja : new CFO of Tata communications
• Amod malviya : CTO
• Sachin & binny bansal: next 3-5 years for building large
private bands

20. Human Resources:
•Senior Director of Human Resource
•Human resource management
•Importance
•Human Resource Planning
•Importance and factor affecting
•Human resource demand forecasting

21. HRM
Nature
Introduction
ProcurementProspects
Industrial
Relations
Remuneration
MotivationMaintenance

22. Flipkart
Stakeholders
MIH &
ICONIQ
Capital
Tiger
Global
Accel
India
Initial by
owners
INR. 400000
US $1 Million
US $10 Million
US $ 20 Million
US $ 150 Million

26. Income Level
Quantity to be purchased
Tastes and
preference of
customers
Age of customers
Personality and Lifestyle of
customers
Geographical area of
customers
Education Level of
customers

29. People who surf the internet
People who are too busy to go to markets to shop
People who prefer a hassle free approach to
shopping
People are comfortable spending upto Rs. 5000 in
online shopping
Extra discounts/offers in electronics are looked
down upon
People feel online portals provide more product
choices to choose from

32. No limited supplier
Open platform for everyone
Advantage seller (WS Retailer)
Exclusive seller
Dynaflux
Offer handicraft product from July 30, 2015

33. Promotion:
Advertisment
Online marketing
Media
Suggested promotion:
Sponshorship
E-wallet promotion

34. Above the line promotion:
Includes TV ad., radio and print
Below the line promotion: From
the word of mouth and through
online app
Through the line promotion: Social
media marketing

35. Wide coverage
Affordable
Speed
Flexible payment
Audience engagement

37. PUBLIC
FACTORS

38. There are following 5 types of public:
FINANCIAL PUBLIC
LOCAL PUBLIC
CITIZEN ACTION
GENERAL PUBLIC
INTERNAL PUBLIC

39. FINANCIAL PUBLIC
Initially got started with a self funding of 4 lacs.
Flipkart's investors include MIH India, a part of
South African media company Naspers group,
Accel Partners, Iconiq Capital LIC and Tiger
Global—firms that are backed by foreign money.
This show just how important Flipkart has
become to Tiger Global Management.
GLOBALS(upto $10 million in 2010)

40. (contd…)
 According to Sources, Tiger Global has invested
more than $700 million in Flipkart so far. That is
significantly higher than what the firm invested
in the likes of Facebook and Alibaba , making
Flipkart one of Tiger Global’s biggest bets ever.
Carlyle and General Atlantic are into talks to
jointly invest $150 to $200 million in Flipkart.

41. LOCAL/GENERAL PUBLIC
For the year ended 31 March 2014, the losses of all Flipkart India
entities amounted to Rs.719.5 crore on revenue of Rs.3,035.8 crore

42. (contd…)
Flipkart has a really good presence on social
networks:
• Google+: 178,893 Followers
• Facebook: 2,197,277 Fans
• Twitter: 90,908 Followers

43. CITIZEN ACTION
With #BigBillionDay trending on micro-
blogging website Twitter, it is abuzz with
several users sharing grievances.
Flipkart's Fake Discount Offer Gets Exposed on
Social Media
Flipkart sends stone to customer who ordered
three laptops and many such similar incidents

44. INTERNAL PUBLIC
Currently as stated by the flipkart company
itself there are 4672 members working 24/7
to make FLIPKART the best e-commerce
business portal

45. (contd…)
• Very good opinion regarding the company.
• Good environment
• Free Food
• Free Cab
• Light allowance
• Fun work place with supportive management,
not at all about the no. but how you
personally grow and develop.

46. Various salary statement of different
employees

50. General Environment
Macro forces are uncontrollable
Factors that create opportunities and pose threats

51. On 6th October 2014, Flipkart launched a promotion called “Big Billion Day” with the
intention to increase the popularity of their website by targeting a billion sales in one
day. This, even though Flipkart achieved the target, led to public outcry and
widespread criticism among consumers, competitors and partners, heavily damaging
its reputation. Many users could not place orders because of high server load and
errors which led to frustration among customers.
Flipkart received mass criticism on the subject of NET NEUTRALITY after they
announced partnership with Airtel to use the Airtel zero platform which would have
made the Flipkart app free for Airtel users. On 14 April 2015 Flipkart retracted its
decision to use Airtel Zero platform

53. All major inventories are located near airports
Major warehouses are located in Bangalore, Chennai, Delhi,
Hyderabad, Mumbai, Noida, Pune, Kolkata
Biggest Advantage: Nation wide reach to all sellers of
different sizes
Delivery service through e-kart and postal service
Covers all tier-1 (population above 1 Lakh) cities and major
tier-2 (50,000 to 1 Lakh) and tier-3 cities (20,000 to 50,000).

54. The demographic factors of the market in which an organization
operates and which are used to segment the target population for
effective marketing.
Demography is the study of human population in terms of size,
density, location, gender, educattion label and other statistics.
It is of major inetrest to marketers because it involves people and
people make up markets.

55. 1. Age
2. Gender
3. Marital Status
4. Income
5. Family Size
6. Education
7. Ability to use Internet

57. Punit Soni recently was appointed Chief Product Officer at India’s
largest e-commerce player Flipkart, is a man with a mission, Soni has 8
year stint at Google, launching various products and helping turn
around Motorola mobility-wants to position Flipkart as not only a
Global tech powerhouse but a company which attracts the best global
talent in the years to come.
Flipkart is planning to open offices in the bay areas in USA. Soni said
that the key thing for us is to put together a presence in the valley in
the areas of product design and engineering.

58. WHY FLIPKART IS REGISTERED IN
SINGAPORE?
FDI policy of India
Taxation
Corporate taxation rate – Singapore has a corporate taxation rate of only 17%, whereas
India has a rate of 34%.
Double taxation avoidance – Singapore has a one-tier corporate tax system whereby tax
at the corporate level (i.e. any underlying tax) is the final tax.
Customs duty – Singapore being a transit and trade hub has limited import duty on only
a few items like Petroleum products, tobacco etc, and NO export duty. Compared to India,
that contributes to a lot of savings given that Flipkart will have a lot of foreign vendors (for
electronics, fashion apparels).

59. ECONOMIC ENVIRONMENT
1
• Increase in income lavel and standard of living
2
• Busy life schedule result in increase online purchase
3
• Better internet excess through mobiles

60. ECONOMIC ENVIRONMENT
4
• Less taxes in online purchase
5
• 5.Better deals available with the
competiitors in less price
6
• 6.Booming indian economy

61. ECONOMIC ENVIRONMENT
7
• Increasing spending power
8
• Base of internet users multiplied by 10 to 11 times in
last 6 years

63. Flipkart’s own products:
1) Digiflip
2) Flyte
3) Citron

64. Client site programming language: Javascript
Markup Language: XHTML strict 1.0, UTF-8
Site Elements: Gzip and IPv6
Web Server: Nginx 1.2.2

65. 3rd June 2007
19th December 2011
3rd June 2021

66. Image based search
Voice based search
Bar code search