Flipkart is an e-commerce company founded in 2007 in India. It operates primarily in India and is headquartered in Bangalore. The document discusses Flipkart's history, vision, marketing mix, SWOT analysis, and financial performance based on a case study. It finds that Flipkart's revenues have grown significantly since its founding and that it faces competition from Amazon but maintains an edge through fast delivery, product listings, and sales promotions.

1. A Study on Flipkart E-Commerce
company By
Aarti Gholape
SYBMS
133/D
Subject : business research methods
Prof. Name: Dr. Urmila Shetve

2. Flipkart is an e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal. It is
a Singaporean company which operates in India, where it is headquarteredin Bangalore,
Karnataka. Flipkart has launched its own product range under the name "DigiFlip" with
INTRODUCTION:
About COMPANY:
LOGO:

3. VISION AND MISSION :
Flipkart's current vision is 'To become Amazon of India' and
their mission revolves round 'Providing delightful customer
experience'. ... Innovative mindset is one of the most important
competencies of Flipkart.

4. COMPANY
HISTORY:
 Started in 2007 by former classmates at IT Delhi and later
colleagues at Amazon.com Sachin Bansal and Binny Bansal.
 Flipkart is also the largest online book store in India. with over
11.5 Million book tires available Currently, flipkart ships 30.000
units per day.
 With path-breaking features like Cash/Card on Delivery. 30 Day
replacement policy and EMI options Flipkart has now made it
possible for anyone across the country with internet access to
shop online.
 The Flipkart experience a characterized by the intuitive user
interface free shipping and low prices.
 AS a testimony to the superior customer experience, the
company has constantly recorded repeat purchase rates of
more than 70%.
 The company even has its own delivery network in 27 cities and
is set to expand this even further by next year With a team of
around 4500 members the company operates from offices and
warehouses in seven cities at present.

5. SWOT Analysis
Strengths:
1. Supply chain
2. Strong brand value and awareness
3. Advertising and promotion
4. Strategic acquisition
Weakness:
1. late delivery
2. I.T Infrastructure
Opportunities:
1. Growth in E-tail
2. Growth in e-book
3. Mobile apps
4. Broadband penetration
Threats:
1. Technology up gradation by
competitors
2. New players
3. Competitors catching up

6. Marketing Mix
Flipkart is a private company founded by Binny Bansal and Sachin Bansal. Established in the year 2007, it
deals with e-commerce. The company website is one of the most popular websites in India and has an
employee count of more than ten thousand. Its slogan, ‘The Online Megastore’ is very apt and popular. As
Indian’s are being accustomed to online purchases, they have contributed towards the success of this
online website. Flipkart is no longer just a shopping website; it has become the heart and soul of the
shopaholics.People have started feeling that this online portal is giving more choices in products than
others. In a recent development, the Indian Textile Ministry has signed with Flipkart a memorandum of
understanding. Under this MOU, the handloom weavers will get an easy to use platform through Flipkart
to display their products and conduct sales. Flipkart will also provide infrastructural support to the
weavers. However, this move has been made for the growth of handloom industry but it will also benefit
the website. To associate with any government project is in itself a testimony to their reputation.

7. Review of Literature
According to slidshare.com
An analysis of the trends on online shopping in India by Kiran et al. (2008), points out that there is a growing awareness of getting more information through
websites. There is an increasing trend of using Internet for booking tickets, buying books and music but the scene has not transformed dramatically in case of
India. A slow transition is visible in the younger age group (21-35 years) where the responsiveness and interactive. The multiple regression analysis demonstrated
the most significant determinants of consumers’ attitudes towards online shopping. The results indicated that utilitarian orientation, convenience, price, and a
wider selection influenced consumers’ attitudes towards online shopping. Therefore, e-retailers should emphasize a more user friendly function in order to
provide utilitarian customers a way to find what they need efficiently.
Consumer perceptions towards “Flipkart” going into grocery market.
Submitted by - Naman Srivastava (PG2015 - 30)
The general aim of this study is to portray a complete and detailed picture of the overall purchase decision making process of consumers shopping online for
groceries, including pre- and post-decisional stages.
Objective – To analyze will flipkart be able to compete with the brick & Mortar stores in grocery market.
To analyze the consumer perception towards buying grocery from online portals vs. brick & mortars store.

8. PRIMARY DATA
SECONDARY
DATA
COLLECTION OF Data
• this will be collected through
questionnaire and personal
interviews with the officers of
the selected companies and
investors.
• The questionnaire will contain
different questions on interim
reporting
• This will be collected through published
financial and annual reports of the selected
companies and from the web site of
www.nseindia.com,
www.sebi.com,www.moneycontrol.com
• The data thus collected will be tabulated
ossified and grouped for the purpose of
interpretation analysis and finding
conclusions in order to analyse the data

9. Research
Methodology :
Scope of study:
The scope of a study explains the extent to which the research area will
be explored in the work and specifies the parameters within the study
will be operating. the scope of a research paper is followed by its
limitations. As a researcher, you have to be careful when you define your
scope or area of focus.
The Journey of Flipkart: From an online bookstore to the e-
commerce giant, it is!
Flipkart case study shows high values and high technical background are
the base of this company. The e-commerce giant was the first to offer
an exclusive feature such as 30-day return guarantee, and Cash on
Delivery. It worked well not only for early adopters but also for the
price-sensitive segment. It helped in easing out the transition of its
Indian customers, making the switch from offline to online shopping
smoother and streamlined. From books to exclusive launches with
OEMs, this e-commerce unicorn has its product offering spread across
twelve broad categories such as computers, camera, kitchen appliances,
healthcare products, stationery items, TVs, home theatre, and many
more.

10. Data Analysis and Interpretation
Flipkart’s Revenue:
The following infographic, put together from public sources and Flipkart Ltd’s company profile lodged at the
Accounting and Corporate Regulatory Authority (ACRA), Singapore may not yet be a complete representation of
the Flipkart enterprise. But gives us a fair picture of where it is heading. Flipkart’s revenues for FY2016 is not
available yet.

12. The low prices are the topmost reason that customers cite for shopping online. The good
news is that the convenience comes a very close second.

13. • Yet another feature Indian e-commerce firms can do better without is cash on delivery. It
adds to both cost and complexity.
• E-commerce players expect cash on delivery (COD) to come down, and mobile payments,
coupled with Aadhaar, can be a game changer.

14. Finding, Suggestions and conclusion
FINDINGS MAJORITY OF THE RESPONDENTS WERE BELOW
AGE 30THE MAXIMUM NUMBER OF RESPONDENTS WERE
STUDENTS MAXIMUM NUMBER OF RESPONDENTS ARE
SATISFIED WITH THE SERVICES OF
FLIPKART.COMAMAZON.COM IS THE BIGGEST COMPETITOR
OF FLIPKART.COM RESPONDENTS PREFER FLIPKART.COM
BECAUSE THEY GET INSTANT INFORMATION ABOUT THE
NEWLY LAUNCHED PRODUCTS
Finding

15. suggestions
 Product Listing Ads: To achieve more sales you need to drive
higher traffic
 towards your products
 Participate in spike sales
 Good packaging
 Better cataloguing
 Stick to the rules
 Stock up your inventory
 Deliver on time

16. conclusion
• Flipkart.com is one of the leading e-commerce players
• Flipkart.com provides the better services and it gives instant details about
the new products. So it holds the main position in market by the means of
Advertisement