Flipkart was founded in 2007 in Bangalore, India by alumni of IIT Delhi, Sachin Bansal and Binny Bansal. It started as an online book retailer and has since expanded into various product categories. Flipkart has raised funding from Accel India and Tiger Global and is in talks to raise $150-200M from Carlyle and General Atlantic. It employs over 33,000 people and allows payments through multiple options like cash on delivery and online transactions. Amazon was founded in 1994 in Seattle, USA by Jeff Bezos. It began as an online bookstore but has since diversified globally. Amazon operates 7 websites and offers 20 million products. Its mission is to be the

1. Presented By :
Jenil Patel MEB-I (04)
Kunj Sukhadia MEB-I (06)
Rahi Raval MEB-I (10)

2. Owner of flipkart: Sachin & Binny Bansal.

3. Introduction
• Flipkart is an e-commerce company founded in 2007 by Sachin Bansal
and Binny Bansal.
• It is a Singaporean company which operates in India, where it is
headquartered in Bangalore, Karnataka. Flipkart has launched its own
product range under the name "DigiFlip" with products including tablets,
USBs, and laptop bags.
• Both alumni of the Indian Institute of Technology Delhi. They had been
working for Amazon.com previously
• The business was formally incorporated as a company in October 2007
as Flipkart Online Services Pvt. Ltd.
• The first product sold by them was the book Leaving Microsoft To
Change The World, bought by VVK Chandra from Andhra Pradesh.

4. • Flipkart now employs more than 33000 people.
• Flipkart allows payment methods such as cash on delivery, credit or debit
card transactions, net banking, e-gift voucher and card swipe on delivery.
Strategic Evaluation: Flipkart
200 600 900
5000
0
2000
4000
6000
2008 2009 2010 2011
SALESINMILLIONS
YEARS
Sales
Sales

5. Funding
• Initially funded by the Bansals themselves with 4 Lakhs(INR).
• Flipkart has since then raised two rounds of funding from venture
capital funds Accel India (in 2009) and Tiger Global Management (up to
the tune of US$10 million) (in 2010).
• Private equity firms Carlyle and General Atlantic are in talks to jointly
invest about $150 million to $200 million in Flipkart, according to
sources.
•The company announced, on 10 July 2013, that it has raised an additional
$200 million from existing investors including Tiger Global, Naspers,
Accel Partners and Iconiq Capital.

6. Owner of Amazon: Jeff Bezos.

7. Introduction
• Amazon founder Jeff Bezos
• The company was founded in 1994
• American International Headquartered at Seattle
• Started as online bookstore
• Soon diversified selling CDs, DVDs, software, electronics, furniture,
toys, etc
• Mission: To be world’s largest Customer Centric Company
• Additionally, a name beginning with "A" was preferential due to the
probability it would occur at the top of any list that was alphabetized.
The company began as an online bookstore, an idea spurred off with
discussion with John Ingram of Ingram Book.

8. Business Model
 Amazon-to-Buyer Sale Approch
 Multi level E-Commerce
 Customer Tracking
 It operates 7 websites that support their business operation globally and
offers 20 million items for sale.
Revenue
 Amazon registered a sales of Rs.6000 Crores in the year 2014 which was
more then expected by Jeff bezoz the founder of amazon.
 Amazon is looking for sales of Rs.12000 Crores in the current fiscal year
i.e 2015 viz double then the last year.

11. 11
834
449
167
256
1706
777
311
163
284
1535
0
200
400
600
800
1000
1200
1400
1600
1800
Mobiles Laptop Tablets Cameras Total
SKUS(STOCKKEEPINGUNIT)
PRODUCTS
Flipkart SKUs Amazon SKUs

12. Men's
watches
Men's
jeans
Men's
Sunglasses
Hair care :
Shampoos
Baby
Strollers
and prams
Women
Sports
shoes
Board
Games
Suitcase
Pressure
Cooker
Skin Care
Moisturize
rs
Flipkart 130 145 135 210 28 45 75 19 28 135
Amazon 45 110 60 65 39 38 64 25 36 60
130
145
135
210
28
45
75
19 28
135
45
110
60 65
39 38
64
25
36
60
0
50
100
150
200
250
SALESINTHOUSANDS
PRODUCTS
Brand Count-Flipkart vs Amazon 2014-15
Flipkart Amazon

13. Amazon.in Flipkart.com
2-4 delivery days one day
delivery Rs99/item
Services, support and
delivery
2-4 delivery days
Rs90/item
25-40% for promotional
item
Discounts and pricing 10-25% on an average
Free for a limited time Shipping costs Rs 50 an order less then Rs
500 order
Goods sellers like Croma
retail, J.J Mehta etc
available
Sellers and Credibility Wholesaler, Retailer- major
seller
9/10 Overall rating 8.97/10

14. Price Control
Amazon
• Amazon still manage to get a
hold on its price differentiation
when compared to other
physical or online store.
Flipkart
• But with flipkart , they are still
not getting it. Customer still
find a wide gap in price b/w
flipkart and other online store.

15. Goals for Next Period
Amazon
• Amazon.com works hard to
achieve value-added
differentiation through
customer-focused
information services.
Amazon.com's site retains
customer preferences and
provides automated
customization for users.
Flipkart
• Lesson : should focus on the
customer preferences and
give them advantage of
customization of product.

16. Particular Flipkart.com
(millions)
Amazon.in
(millions)
Total Unique
Visitors
15.20 8.78
Average Daily
Visitors
2.15 1.02
Total Visits 50.44 14.66
Site visitors during the year 2014-2015

17.  Storage of products

18. YOU