The document discusses India's economy and retail industry. It notes that India has experienced high GDP growth but also has weaknesses like income inequality. The retail industry is growing rapidly at 9.4% annually and is driven by trends like rising incomes, changing attitudes, and exposure to global trends. The online retail market in India is still relatively small at $1.6 billion but is growing quickly and may reach $15 billion by 2017. Key to success will be catering to mobile users and women shoppers. The document also provides an overview of Flipkart, India's largest online retailer, its services, organizational structure and leadership team.
i am really appreciate to know about flipkart because this company to close relationship with me to many sponsership given to me and also iit kharagpur to meet the ceo.
Complete marketing analysis of Flipkart. Piyush Kapoor
consist of marketing analysis of flipkart which includes
History
environmental analysis of flipkart
pest analysis of flipkart
marketing mix of flipkart
i am really appreciate to know about flipkart because this company to close relationship with me to many sponsership given to me and also iit kharagpur to meet the ceo.
Complete marketing analysis of Flipkart. Piyush Kapoor
consist of marketing analysis of flipkart which includes
History
environmental analysis of flipkart
pest analysis of flipkart
marketing mix of flipkart
The world is now connected with sites like TWITTER FACEBOOK, PINTEREST, LINKED IN, YOUTUBE and many more. The company are taking social media to there advantage and one such company being FLIPKART
PESTEL Analysis on Flipkart whcih is is an E-commerce website.
Starts with introduction of Flipkart and its acquisition. And then continuining to PESTEL analysis of it. And how it is performing in near future
Introduction of company, History and growth of flipkart, Revenue vs loss-2016, its various Acquisitions, Objective, Strategies, SWOT Analysis, Future Road-map, conclusion.
DIGITAL MARKETING AND A CASE STUDY ON FLIPKART.COMKishan Parasuram
DIGITAL MARKETING:This presentation is about Digital Marketing and the Success story of Flipkart.com embracing it presented on March 19 at WASS PRESIDENCY COLLEGE CENTRE FOR MANAGEMENT STUDIES BY KISHAN chaired by respected director Dr.M J ARUL
The world is now connected with sites like TWITTER FACEBOOK, PINTEREST, LINKED IN, YOUTUBE and many more. The company are taking social media to there advantage and one such company being FLIPKART
PESTEL Analysis on Flipkart whcih is is an E-commerce website.
Starts with introduction of Flipkart and its acquisition. And then continuining to PESTEL analysis of it. And how it is performing in near future
Introduction of company, History and growth of flipkart, Revenue vs loss-2016, its various Acquisitions, Objective, Strategies, SWOT Analysis, Future Road-map, conclusion.
DIGITAL MARKETING AND A CASE STUDY ON FLIPKART.COMKishan Parasuram
DIGITAL MARKETING:This presentation is about Digital Marketing and the Success story of Flipkart.com embracing it presented on March 19 at WASS PRESIDENCY COLLEGE CENTRE FOR MANAGEMENT STUDIES BY KISHAN chaired by respected director Dr.M J ARUL
Law of E-Commerce & Contractual Obligation in India
Definition of E-Commerce
E-Commerce v. E-Business
Definition of Commerce
Contracts & Business done Online
“TO STUDY THE GROWTH OF E-COMMERCE INDUSTRY IN INDIA”PRABHAT PANDEY
E-commerce can be divided into 7 subsections:/
History of E-Commerce / SWOT Analysis of the E-commerce Industry / Growth in sale of the E-commerce Industry / Future Growth Prospects of Indian E-commerce Sector / Reasons for Growth of E-commerce Sector in India: / Financial Analysis of E-Commerce Industry / TOOLS OF E-COMMERCE / RESEARCH METHODOLOGY of E-commerce / a Descriptive study about E-Commerce Industry.
Indian Female Innerwear’s $12 Billion OpportunityRedSeer
India currently stands at quite an interesting juncture of consumption. It consists of a majority of young populace who are mainly driving the growth of income per capita and consumption. India’s GNI (Gross National Income) per capita was US$ 2,120 in 2019 which is lower than the US (US$ 65,850) and China (US$ 10,410). However, India’s GNI per capita is expected to grow at 7% between 2019 and 2025, which is faster than US’ and China’s expected growth rates between 2019 and 2025 at 2.9% and 6.1% respectively.
Why india is hot, hot, hot - the development of the digital ecosystem - India...Peter Kabel
India is developing to one of the most dynamic digital ecosystems. Already today numbers are impressive - and it is just the beginning. Smart phones and e-commerce are among the driving forces.
CASE STUDY ON GROWING SAGA OF E – COMMERCE GIANT SNAPDEAL IN INDIA WITH SPECI...VARUN KESAVAN
India has an internet user base of about 243.2 million as of January 2014.[1][2] Despite being third largest user base in world, the penetration of Internet is low compared to markets like the United States, United Kingdom or France but is growing much faster, adding around 6 million new entrants every month.[3] The industry consensus is that growth is at an inflection point.[4]
In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities.[5] Demand for international consumer products (including long-tail items) is growing much faster than in-country supply from authorised distributors and e-commerce offerings.
As of Q1 2015, seven Indian e-commerce companies have managed to achieve billion-dollar valuation. Namely, Flipkart, Snapdeal, InMobi, PosterGuy,[6] Quikr,OlaCabs, and Paytm (wing of, One97).[7]
Retail Marketing in Rural India – Factors in Favour and StrategiesDr. Amarjeet Singh
Retail industry now accounting for 10% of the
country’s GDP undergoes dynamic changes boosting its
growth still further. The sector grows impressively leading
to production of wide range of products and services.
Rural markets provide great scope for marketers due to
increased revenue and purchase power of the rural
population in India. The rural income is expected to
increase faster due to government policies supporting
agriculture and the earning population that has
temporarily moved out of rural villages to cities for
employment in non-agricultural sectors. Technology in
agriculture has helped to produce quality crops and the
market is ready to give high prices for such products.
Around 60% of the students in the colleges are first
generation graduates who have moved out of their villages
for tertiary education. Thus the life style, likes and
preferences of the rural population keeps changing.
However the huge rural segment is much different from
that of the urban segment and the marketers need to
approach with sustained efforts and special models. The
highly fragmented rural segment’s needs are majorly filled
by unorganized family run Kirana stores and Maligai
shops. The share of organised retail in the country has
risen by 60% and the same is expected to have impact on
the rural market as well. The paper focuses on the growth
of retail market in India, the emerging factors in favour of
rural retail and suggests strategies for rural retailing.
Flipkart-Walmart deal has been a landmark moment in the history of e-tailing. Since its humble beginnings in 2000, e-tailing
has come a long way. The growth story of the industry in the last 10 years has been nothing less than remarkable. While the growth had slowed down between 2014-
2016 due to multiple factors like DIPP regulations and demonetization, 2017 has seen a turnaround for the industry.
Flipkart-Walmart deal has been a landmark moment in the history of e-tailing. Since its humble beginnings in 2000, e-tailing has come a long way. The growth story of the industry in the last 10 years has been nothing less than remarkable. While the growth had slowed down between 2014-2016 due to multiple factors like DIPP regulations and demonetization, 2017 has seen a turnaround for the industry.
India continues to shine as one of the beacons of growth in the world economy. Performance on key fundamentals remains robust, with strong GDP growth and sustained FDI inflows driving the economy and driving up the optimism in the stock markets
The digital-dna-the-state-of-emarketing-in-indiaSaurabh Agrawal
The last 5 years have been a great journey for India in reference to online growth. The online users in
India doubled from 120 million users in 2011 to 278 million users in 2014. Mobile also showed
remarkable advancement with 900 million mobile connections and 220 million smartphone shipments
in India in 2014.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Flipkart online retail
1. Bhawani Nandan Prasad
1. Macro Level Current Business Environment
In the past few years, India has proved to be nectar for major MNC‟s around the world. With
favourable policies, India is one of the most favourable destinations for FDI.
Opportunity in Current Business environment
India Economy
•
Among the poorest countries in terms of per capita income
•
But:
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2. Bhawani Nandan Prasad
–
High growth rate (but low agriculture growth rate)
–
High investment/savings rate
–
Low share of agriculture in GDP (but high services share)
–
More diversified industrial structure
–
Foreign exchange constraints – less binding?
Strengths of Indian Economy
High GDP growth rate
High growth in merchandise exports (though imports grew even faster)
High growth in services trade
High capital flows
Not affected much by the global crisis
Overall positive outlook for India
Weaknesses of Indian Economy
Imbalance between Agriculture, Industry and services becoming more acute
Inequality is growing- in different spheres
Human Development Index remains low in spite of growth.
Inflation becomes a major problem
Food security threatens to becoming a problem
2
4. Bhawani Nandan Prasad
Major Issues of concern for India
•
More than 50% of population depend on agriculture but low growth rate
4
5. Bhawani Nandan Prasad
•
Jobs in organized sector have not increased despite industrial and service sector
growth
•
Inter-state disparity
•
Poverty has declined but at modest rate
•
Malnutrition has decreased but magnitude still very high
•
Poor health, education, clean drinking water, sanitation – very low HDI
5
6. Bhawani Nandan Prasad
2. Current Retail Online Industry
Compared to the more mature and far bigger online retail markets in the U.S. and Europe, India’s ecommerce sales are relatively small. They are estimated at about $1.6 billion by market research
firms such as Forrester Research Inc. and some Indian e-commerce venture capital firms.
But the Indian direct-to-consumer e-commerce market is likely to double in size to more than $3
billion within three years, and could grow to reach $15 billion by 2017. India’s online customer base
of around 20 million shoppers could increase as much as 1400% and reach 300 million shoppers
within 10 years. “It’s an exciting time to be in e-commerce in India, because even though the
market has been developing since 2000 it’s still very early on in the development stage.
Secure payments processing remains a challenge, order fulfilment and package delivery to 60% of
the Indian population that lives outside of major cities such as Mumbai and New Delhi is
problematic, and India has a very low percentage of consumers with a credit or debit card
compared with other countries such as the U.S. and Europe. On the plus side, the number of Indian
consumers with a smartphone connected to the mobile Internet could approach 220 million within
the next 10 years
Today the Indian online retailing market has thousands of individual e-commerce sites and only
about 80 well-known online retail companies such as Flipkart.com, a six-year old web-only mass
merchant with annual sales of about $100 million.
Catering to Indian consumers that connect to the web via mobile phones will be key to e-commerce
success in India. India’s emerging base of online shoppers will be consumers age 25 and under with
web-enabled smartphones who are active users of social media. India has one of biggest bases of
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7. Bhawani Nandan Prasad
Facebook Fans in the world. There are 62.7 million Facebook users in India, representing 68% of the
country’s online population, according to SocialBakers, which tracks activity on social networks.
In addition, the online shopper base in India will be increasingly females who will shop with
increasing frequency online. Today the average consumer in India who shops online may do two or
three transactions per month. In just a couple years as the market grows and matures, the average
online shopper could be doing more like four to five transactions per month.
During a keynote speech at eTailing India Expo, Matrix Venture capitalist Bajaj told attendees that
venture capital funding of Indian e-commerce companies, especially smaller start-ups, is improving.
“The good news is that India now has 15 or so seed funds to invest in smaller start-ups,” Bajaj says.
“It’s a good time to be bullish on e-commerce in India.”
Major Trends – Retail Industry
Retail Sector growth rate last Year in the world - India as second
China - 10.7 % , India - 9.4 % , Russia - 6.7 % ,Brazil - 3.7 % , UK - 2.8 % ,
Japan - 2.3 % ,US - 2 %
60% of India’s population is under 24 year’s age.
600-700 Million (Generally rural People) affords simple industrial products e.g. bicycles,
radios, textiles etc. (60% Indian Population - Common lower middle Class)
250-300 Million afford goods like Refrigerators, Scooters and Color TVs. (25% India
Population - Middle Class)
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8. Bhawani Nandan Prasad
70-80 Million affords Cars, Private healthcare, Foreign travel etc. (7% India Population Rich or Upper Middle Class)
5-7 Million Super Rich (less than 1% India Population)
70-80 Million (7% India Population Poor - Hardly buy stuffs)
Drivers for Indian Retail
Customer value drivers are continuing to fragment as a result of changing demographics
and value systems.
Consumption expenditure is 60% of India’s GDP.
High Income opportunities
Service Sector creating new jobs.
Working Population will rise 70% each year.
IT Industry increasing professional opportunities.
Rising Salary Levels.
MNCs entering India and homegrown companies going global.
Changing Attitude
From Save to Spend Nature, emphasis on personal life style
Nuclear Family
High disposable family income structure on a rise
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9. Bhawani Nandan Prasad
DINK (Double Income No Kids)
Multi Income families
International Exposure
Exposure to global trends
International travel
Necessities to Life Styles
Shift from basics to Life Style products
Increase in spend on Apparel, Personal Care, Entertainment
Credit Boosts retail credit Cards
Market & Government
Easing out on Import barriers
FDI
Fluid retail segments
M-Commerce and E-Commerce boosts retail
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10. Bhawani Nandan Prasad
3. Executive Summary of FlipKart
Flipkart went live in 2007 with the objective of making books easily available to anyone who had
internet access. Today, FlipKart present across various categories including movies, music, games,
mobiles, cameras, computers, healthcare and personal products, home appliances and electronics,
stationery, perfumes, toys, apparels, shoes – and still counting!
Be it our path-breaking services like Cash on Delivery, a 30-day replacement policy, EMI options,
free shipping - and of course the great prices that FlipKart offer, everything we do revolves around
our obsession with providing our customers a memorable online shopping experience. Flipkart
delivery partners work round the clock to personally make sure the packages reach on time.
Flipkart is a leading destination for online shopping in India, offering some of the best prices and a
completely hassle-free experience.
10
30. Bhawani Nandan Prasad
5. FlipKart Organization Structures and Leadership Team
Participative and corporate Leadership.
Sachin Bansal, CEO and one of the co-founders of Flipkart
Binny Bansal other co-founders of Flipkart
India‟s largest e-tailer which clocked sales (our guess of gross merchandise value or
GMV) of Rs 500 crore (factoring out the recent ups and downs in forex rates, around
$100 million) in FY2011-12, a ten-time increase from FY2010-11. The key to
success has been the execution and that essentially means the people working for
Flipkart. Currently, the company has on board a 4,800-strong team.
Ravi Vora (joined in March 2011), VP (marketing), seems to be the right hand man
of the Bansals. This IIM-Bangalore alumnus has been instrumental in setting up the
marketing function and spearheading the positioning and branding strategy of the
company. The „Fairy tale‟ and „No kidding, no worries‟ ad campaigns have given
„Brand Flipkart‟ a considerable push/facelift both in terms of revenues and customer
base.
Mekin Maheshwari (since Sept 2009), president (engineering) at Flipkart.com, is
responsible for leading the engineering team, scaling up Flipkart‟s business at a rapid
speed. His LinkedIn profile says, “I help make e-commerce happen in India.” A
bachelor of engineering in Information Science from Visvesvaraya Technological
University, Maheshwari had earlier worked with Yahoo!, Ugenie and Lulu (post its
acquisition by Ugenie).
Ankit Nagori (in Flipkart since 2010), VP (categories), is an IIT-Guwahati alumnus
who heads multiple categories and helps the e-tailer build its team across multiple
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31. Bhawani Nandan Prasad
offices. After acquiring Letsbuy.com a few months ago in a bid to boost its
electronics product catalogue going forward and launching the digital music store
Flyte, Flipkart has expanded into pens & stationery, home appliances, perfumes and
most recently bags, belts & luggage.
Karandeep Singh (joined the company in January 2012), Flipkart CFO, is the one
who handles all aspects of finance and corporate governance. Within weeks after he
joined last December, Flipkart reportedly raised a mega round of funding from
existing investors and also announced the acquisition of Letsbuy.
Sameer Nigam (joined in October 2011), VP (digital business), was the founder of
Mime360.com, a digital distribution platform solution which hosts music streaming
for labels like Saregama, Universal Music and Inreco, which was acquired by
Flipkart last October. This made public Flipkart‟s plans of entering the digital
distribution domain and the company did launch Flyte, one of India‟s largest legal
online music stores.
Maneesh Mittal (been with Flipkart since September 2009), VP (operations), is a
B.Tech from IIT-Delhi. Although he joined the e-commerce company as a general
manager, he went on to become AVP (warehousing) and was finally elevated to VP
last year.
Sujeet Kumar (joined in December 2008), president (operations) at Flipkart, is a
B.Tech in Civil Engineering from IIT Delhi. He has been there for quite some time
and has been responsible for building the company, along with the Bansals. Kumar
oversees supply chain, warehousing and logistics, and is also in charge of business
31
32. Bhawani Nandan Prasad
development for all categories. Plus, he is the one who ensures „customers‟ delight‟
through smooth operations at every level.
32
33. Bhawani Nandan Prasad
6. Customer Social Responsibility drive by FlipKart
Flipkart has not contributed in CSR but may take initiative in near future.
7. Objective of the Study
Study How FlipKart succeeds in online retail business.
8. Analyse the Study
Flipkart success has been from best customer service, organized efficient supply chain
management, innovative e-commerce technology.
33