- Flipkart is India's largest e-commerce company that started as an online bookstore and has expanded into various product categories.
- It uses its own logistics network as well as third-party logistics to deliver products with a 30-day return policy.
- Flipkart targets urban consumers across India through its website and app and competes with Amazon and Snapdeal in the Indian e-commerce market.
After studying the consumer insights for e-commerce industry, we have advised flipkart, topdog in its category, on how to increase and sustain its market share. There are also strategies to complete with new and existing entrants
Flipkart : Strategies for an Industry Top-dog in the E-commerce space Suhasini Jain
The presentation was created for an industry leader : Flipkart and how it can retain its position in the market with respect to its competitors using a few basic strategies .
After studying the consumer insights for e-commerce industry, we have advised flipkart, topdog in its category, on how to increase and sustain its market share. There are also strategies to complete with new and existing entrants
Flipkart : Strategies for an Industry Top-dog in the E-commerce space Suhasini Jain
The presentation was created for an industry leader : Flipkart and how it can retain its position in the market with respect to its competitors using a few basic strategies .
Inside view of Amazon brand analysis, this can help us understand why they are becoming a clear leader in Indian market.
This was presented in IIFT college by Ritesh Tando.
Snapdeal, Flipkart comparison is there. created by consultant with two years of indepth knowledge of the market.
Complete marketing analysis of Flipkart. Piyush Kapoor
consist of marketing analysis of flipkart which includes
History
environmental analysis of flipkart
pest analysis of flipkart
marketing mix of flipkart
i am really appreciate to know about flipkart because this company to close relationship with me to many sponsership given to me and also iit kharagpur to meet the ceo.
An overview of the ecommerce giant Flipkart. How did it begin> Who are the shareholders? Problem recognition, USP, business value ,competitors, future plans and business model.
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
The future of grocery retailing, dark stores are traditional retail stores or supermarkets that have been transformed into e commerce warehouses or local fulfillment or distribution centers.
Inside view of Amazon brand analysis, this can help us understand why they are becoming a clear leader in Indian market.
This was presented in IIFT college by Ritesh Tando.
Snapdeal, Flipkart comparison is there. created by consultant with two years of indepth knowledge of the market.
Complete marketing analysis of Flipkart. Piyush Kapoor
consist of marketing analysis of flipkart which includes
History
environmental analysis of flipkart
pest analysis of flipkart
marketing mix of flipkart
i am really appreciate to know about flipkart because this company to close relationship with me to many sponsership given to me and also iit kharagpur to meet the ceo.
An overview of the ecommerce giant Flipkart. How did it begin> Who are the shareholders? Problem recognition, USP, business value ,competitors, future plans and business model.
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
The future of grocery retailing, dark stores are traditional retail stores or supermarkets that have been transformed into e commerce warehouses or local fulfillment or distribution centers.
Online retail market in India is Booming. Emerging brands are proving to be threat to the masters in their category.
A quick overview of the market, online shopping behavior and importance of consumer experience is the key content of the presentation. Efforts of brands using Social Media to connect and build long term relationship with the online audience is also highlighted. Some marketing strategies for Flipkart.
Trends in eCommerce in India - Powered by Hoppingo.comHoppingo
Year 2014 has been very promising in terms of new eCommerce companies getting established, companies getting huge investments from investors like Tiger Global, Soft Bank etc. Billion has become new million, when it comes to investment in this sector and e-commerce became one of the most sought after investment choice.
We, at Hoppingo, have listed some of the trends that are hitting eCommerce in 2015.
Do let us know if you think differently!
Demystifying The Growth Of E - Commerce In India - An Analysis By CouponzGuruCouponzGuru.com
This is an analysis of the E-Commerce growth in India starting from 2010. We at CouponzGuru, have to tried to demystify the story and journey of Indian E-Commerce Eco System in this presentation.
India Times Shopping, Times Group
Marketing Mix ( 4 Ps )
SWOT Analysis
STP Model ( Segmentation, Targetting, Positioning. )
Business Model
Benefits to Customers
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Marketing as a Primary Revenue Driver - Lee Levitt
Flipkart
1.
2. •The concept of e-commerce is emerging.
•Shortage of time is a big driver for online shopping.
•Accessibility to a variety of products.
•Has a strong Customer Support Team
•Flipkart uses its in-house logistics (FKL) as well as third party logistics (3PL).
•30 day return policy and it bearing courier charges for returned products.
•Flipkart when it started employed the consignment model of procurement but
then they changed to Inventory model to ensure superior delivery times.
•With foreign direct investment (FDI) favoring the marketplace model in
April2013, Flipkart changed its business model to marketplace model.
•WS Retail now handles the inventory and warehouse management.
•Excellent delivery time because of their developed supply chain management.
EXECUTIVE SUMMARY
3. MARKET OVERVIEW
•India has an internet user base of about 252.2 million as of June 2016.
•Penetration of e-commerce is low compared to markets like the U.S.A & U.K.
•Growth rate is high with a large number of new entrants.
•Unique to India, cash on delivery is a preferred payment method.
•India has a vibrant cash economy as a result of which 80% of Indian e- commerce tends to be
Cash on Delivery.
•However, COD may harm e-commerce business in India in the long run and there is a need to make
a shift towards online payment mechanisms.
•India's e-commerce market was worth about $2.5 billion in 2009, $6.3 billion in 2011& $14 billion 2012.
•About 75% of this is travel related.
•Online Retailing comprises about 12.5% ($300 Million as of 2009)
•India has close to 10 million online shoppers and is growing at an estimated 30% CAGR
•Electronics and Apparel are the biggest categories in terms of sales.
•Key drivers in Indian e-commerce are: Increasing broadband Internet and 3G penetration,
•Rising standards of living,
•Availability of much wider product range compared to what is available at brick and mortar retailers,
•Busy lifestyles, lack of time for offline shopping, Lower prices compared to brick and mortar,
•Online travel constitutes a sizable portion (87%) of this market today.
•Overall e-commerce market was expected to reach Rs 1, 07,800 crores (US$24 billion) by the year 2015
with both online travel and e-tailing contributing equally.
•Investment will be made in large warehouses and increased automation of their process, so that the
•product is not delayed.
4. Opportunities
•Global Markets
•Growing demand of e- tailers
•Rapid adoption of mobile platforms
Threats:
•Competition from giants
•Price wars
•Insecure online transactions due to hacking
6. Flipkart customers consist of middle class social groups who are comfortable with online
shopping and find it convenient. Majority of the customers are the professional who are
busy with their business/Job & find it convenient to purchase anything online rather than
visiting the physical outlet in order to save time & money.
Because of its diverse product range it targets all age groups whether be it
Students, office going people, house wives, old age people.
MARKET SEGMENTATION The four basic market segmentation-strategies are
based on
•Geographic Segmentation- CATERS TO TIER 1, TIER 2 AND TIER 3 CITIES
•Demographic Segmentation - 75% of online users between the age group of 15-34 years.
Flipkart targets mainly the youth of the country.
•Behavioural Segmentation–Web friendly people.
•Psychographic Segmentation– Flipkart concentrates on more Psychographic, which helps in
deciding where to display ads online. They target online shoppers and people who don‘t
online shop (thus TVC to encourage them)
TARGET CUSTOMERS & SEGMENTATION
7. They will look at bigger investments in their supply chain and technology.
Investment will be made in large warehouses and increased automation of their process, so that the
product is not delayed.
They intend to enter in to various new categories and expand their current categories as well. Everything
except for groceries and automobiles will be available on Flipkart in future.
To go further in the value chain, Flipkart is looking at associations with a larger number of suppliers and
partners, both nationally and internationally.
FLIPKART” Aims to become the largest retailer in India”.
Entering global market.
GOALS
8. •2010: WeRead, a social book discovery tool.
•2011: Mime360, a digital content platform company.
•2011: Chakpak.com, a Bollywood news site that offers updates, news, photos and
videos. Flipkart acquired the rights to Chakpak's digital catalogue which includes
40,000 filmographies, 10,000 movies and close to 50,000 ratings. Flipkart has
categorically said that it will not be involved with the original site and will not use
the brand name.
•2012: Letsbuy.com, an Indian e-retailer in electronics. Flipkart has bought the
company for an estimated US$25 million. Letsbuy.com was closed down and all
traffic to Letsbuy has been diverted to Flipkart.
•2014: Acquired Myntra.com in an estimated ₹20 billion (US$300 million) deal.
•2015: Flipkart acquired a mobile marketing start-up Appiterate as to strengthen
its mobile platform.
•2016: Flipkart’s Myntra acquires rival fashion shopping site Jabong for $70
million.
•2016: In April, Flipkart acquired payment start-up PhonePe.
Investments.
Major Acquisitions
13. Positive and Negative Economic, Socio-cultural and
Technological aspects
Economical
•Increase in income level
and standard of living
•Busy life schedule results in
increase in online purchases
•Less taxes in online
purchases
•Better deals available on
other sites
Socio-Cultural
•Word of mouth promotion
•Better use of social media platform for promotion of
other product
•Increase in customer literacy
•Better customer feedback
•Increase in the security levels for making online
purchases.
•Negative feedback by customers on social media
•Various type of same products effecting selection of
products by customers
•More promotion done by the competitors at the social
and digital front
Technological
Best search engine optimization
Proper placement of advertisement of products
Increase in the use of internet
Integration of various payment gateways
Less internet knowledge in rural areas
Security issue with online methods
Long payment methods for making online payments
14. Value Propositions
Customers:
•Complete hassle free shopping experience with the best services to everyone,
everywhere and everyone in India.
Employees:
•Handsome salaries.
•Free meals.
•Special leaves for special days.
•Reimbursement of broadband bill.
•Work from home.
Collaborators:
•Trade allowances.
•Brand promotions.
16. Product:
•Aims most segments except automobiles and groceries.
•Product reviews available
•Pre-order option.
•Convenient and better payment methods.
•Better SEO.
•Quality level matches standards.
•Packaging- Tamper proof, Weather proof & breakage proof.
•Warranties as promised by the brand of the product if applicable.
•30-day replacement guarantee for faulty products.
•Product line is extensive.
•Innovative product line.
•Wish-list and E-gift voucher.
•Electronic Wallet feature.
17. Price:
•Price of the product taking account of various expenses such as
Supplier expenses, Transportation expenses,etc.
•Discounts up to 35% across all categories. Upper edge in competitive
pricing.
•Special discount for loyal customers and regular buyers.
•As shipping is within India the shipping cost reduces, which indirectly
reduces the overall cost for the company and thus company offers less
price as compared to other players.
•Free shipping overall Indian boundaries after certain amount of
purchase done from the site and even without minimum purchase for
the regular and loyal customers.
•For expensive products transit cost is borne by company.
•Maximum discounts in the occasional time like Diwali, Eid etc.
•Pricing would always differ if you are buying from e-commerce sites
and Shopping Malls, reason for that is the middleman charges and the
cost of store which increases the price of the particular product.
19. Brand:
•FlipKART (similar to CART or Shopping Cart)
•Logo cotains a Cart.
•Innovative slogans- “Abhi Nhai Toh Kabhi Nahi”
•Innovatie Advertisements showing children making it more creative.
20. Incentives:
•To customers is that it offers low prices than ordinary local stores.
•To the employees it offers handsome salaries along with many perks like
reimbursement, special holidays, meals, etc
•To the collaborators it offers trade allowances and brand promotion
opportunities.