3. Indian e-commerce company
Headquartered in Bangalore, Karnataka
Among the top 30 Indian Web sites
Founders Sachin Bansal and Binny Bansal
(2007)
In 2009, we had a topline of 20 crore.
1st Indian Internet Company to be valued at
$1 Billion!
Current manpower ~ 2500
4. Credited with being India's largest online bookseller
We sell 1.5 lakh books a month. That’s 3.5 books a minute!
Great variety of products
Books Various payment options
Gadgets (Computers, Cameras, Gaming &
Mobiles and accessories) Multiple payment methods like credit card, debit
Music, Movies and Posters card, net banking, e-gift voucher and Cash on
TV, Video and Audio
Home and Kitchen Delivery
Pens and Stationery
Belts, bags, Watches and luggage
Health and Beauty
MP3 Downloads
On-time delivery system
Over 1 million registered users!
Fantastic discounts Ships over 20000 items every day.
More than half of those are books!
Broke even in March 2010
Generated USD 11 million in sales last financial year
5. Competition
We get over 0.5 million unique visitors every month from
India
Amazon gets 0.75 million unique visitors every
month from India. And this is when they had not
even started operations here!
6. Competition Map
Infibeam
Amazon
ebay
Indiatimes
Star CJ
Snapdeal Home Shop 18
dealsandyou Magazine Mall
Naaptol Bookadda
Buytheprice Friends of book
Amazon
uRead
8. • The company is witnessing a problem in terms of
extremely low profit margin
• Also the number of customers ordering low value
items to be delivered over long distances are higher,
thus providing low margins and losses in some cases.
• But we cannot discourage to lose out on such
customers as they might be of lifetime value
9. • To tackle this problem, more premium products are
available on the website so that the high margins from
these products can subsidize the losses from selling low
value products over long distance
• The transaction cost is also same irrespective of the product
ordered. Thus it makes more sense to earn more revenue
per transaction
• But the catch here is that Indian customers still prefer
buying the high priced item at physical stores as it gives
them the feeling of safety and trust
• Also, the Brand Flipkart is more associated with Books
rather than a full fledged retail portal
10. Where we are
With over 11.5 million book titles, 14 different categories, more
than 3 million registered users and sale of 30000 items a day, we
can say with utmost confidence that we are one of the leading
e-commerce players in the country.
The “steroids” for our website are low prices, free shipping and
an intuitive interface that makes it very convenient to search
11. Where we want to be
We want to be the sustainable leader with profitability
We don’t want to continue the price war way but
want to concentrate more on customer service
and a pleasant buying experience.
13. Our primary customers are urban middle class
who are well versed in using the technology, are
well educated and are comfortable shopping
online.
India has only 52 million active internet users and
only 40% of them shop online.
14. The Brief
• We have established a niche in the market by
effective communication through its latest
television campaigns
• Now we want to focus on generating more
revenue from the existing customers
• Also our positioning has to change from
cheap product offering to convenience,
effective delivery & customer service
