This document provides an analysis of Flipkart, a major Indian e-commerce company. It discusses Flipkart's initial success due to being an early mover in the industry and introducing strategies like cash-on-delivery payments. However, Flipkart began facing challenges like customer complaints, lack of profitability, and increasing competitors. The document advises how Flipkart should react to new entrant Amazon by focusing on customer retention through analytics, addressing cash-on-delivery issues, and promoting its identity as an "Indian" online retailer.
A Study on Flipkart E-Commerce company ( business research method ) BRM proje...AartiGholape
Flipkart is an e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal. It is a Singaporean company which operates in India, where it is headquarteredin Bangalore, Karnataka. Flipkart has launched its own product range under the name "DigiFlip" with products.
Started in 2007 by former classmates at IT Delhi and later colleagues at Amazon.com Sachin Bansal and Binny Bansal.
Flipkart is also the largest online book store in India. with over 11.5 Million book tires available Currently, flipkart ships 30.000 units per day.
With path-breaking features like Cash/Card on Delivery. 30 Day replacement policy and EMI options Flipkart has now made it possible for anyone across the country with internet access to shop online.
The Flipkart experience a characterized by the intuitive user interface free shipping and low prices.
AS a testimony to the superior customer experience, the company has constantly recorded repeat purchase rates of more than 70%.
The company even has its own delivery network in 27 cities and is set to expand this even further by next year With a team of around 4500 members the company operates from offices and warehouses in seven cities at present.
A Study on Flipkart E-Commerce company ( business research method ) BRM proje...AartiGholape
Flipkart is an e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal. It is a Singaporean company which operates in India, where it is headquarteredin Bangalore, Karnataka. Flipkart has launched its own product range under the name "DigiFlip" with products.
Started in 2007 by former classmates at IT Delhi and later colleagues at Amazon.com Sachin Bansal and Binny Bansal.
Flipkart is also the largest online book store in India. with over 11.5 Million book tires available Currently, flipkart ships 30.000 units per day.
With path-breaking features like Cash/Card on Delivery. 30 Day replacement policy and EMI options Flipkart has now made it possible for anyone across the country with internet access to shop online.
The Flipkart experience a characterized by the intuitive user interface free shipping and low prices.
AS a testimony to the superior customer experience, the company has constantly recorded repeat purchase rates of more than 70%.
The company even has its own delivery network in 27 cities and is set to expand this even further by next year With a team of around 4500 members the company operates from offices and warehouses in seven cities at present.
i am really appreciate to know about flipkart because this company to close relationship with me to many sponsership given to me and also iit kharagpur to meet the ceo.
PESTEL Analysis on Flipkart whcih is is an E-commerce website.
Starts with introduction of Flipkart and its acquisition. And then continuining to PESTEL analysis of it. And how it is performing in near future
Includes :
About the Company : FlipKart
Acquisitions
Challenges Faced by the Company
SWOT Analysis
Marketing Strategy Used
Flipkart’s Success MANTRA !
Marketing Strategy Evaluation
Conclusion
Study of “Flipkart.com”: India’s Leading E-business PortalSagar Agrawal
The Research provides information about an overall analysis of a leading ecommerce platform in India and thereby examines their strategies with respect to E-business and marketing. The growth of this portal has been precedential in defining the E-business parameters in India.
An overview of the ecommerce giant Flipkart. How did it begin> Who are the shareholders? Problem recognition, USP, business value ,competitors, future plans and business model.
i am really appreciate to know about flipkart because this company to close relationship with me to many sponsership given to me and also iit kharagpur to meet the ceo.
PESTEL Analysis on Flipkart whcih is is an E-commerce website.
Starts with introduction of Flipkart and its acquisition. And then continuining to PESTEL analysis of it. And how it is performing in near future
Includes :
About the Company : FlipKart
Acquisitions
Challenges Faced by the Company
SWOT Analysis
Marketing Strategy Used
Flipkart’s Success MANTRA !
Marketing Strategy Evaluation
Conclusion
Study of “Flipkart.com”: India’s Leading E-business PortalSagar Agrawal
The Research provides information about an overall analysis of a leading ecommerce platform in India and thereby examines their strategies with respect to E-business and marketing. The growth of this portal has been precedential in defining the E-business parameters in India.
An overview of the ecommerce giant Flipkart. How did it begin> Who are the shareholders? Problem recognition, USP, business value ,competitors, future plans and business model.
Flipkart reshuffle gives bigger role to tiger global representative, 2 otherseTailing India
Flipkart has announced yet another organizational change, putting a representative of its largest investor Tiger Global Management in charge of even more departments, as pressure grows on it and other e-commerce marketplaces to deliver results in an increasingly tough environment.
Technostructural interventions focus on improving the organizational effectiveness and human development by focusing on technology and structure. These interventions are rooted in the fields of engineering, sociology, and psychology, combined with socio-technical systems and job analysis and design. These types of interventions rely on a deficit based approach; the idea is to find problems to solve. According to Cummings and Worley (2001) technostructural approaches focus on improving an organization’s technology (for example, task methods and job design) and structure (for example division of labor and hierarchy)” (p. 104). Kormanik (2005) includes as technostructural interventions the following: organizational structure, organization systems, business process redesign, space and physical settings, socio-technical systems, change management, job design / enrichment, competency-based management, knowledge management and organizational learning.
Flipkart Vs Amazon- A Case Study on e retailing.Sumit Lokhande
A case study on Flipkart Vs Amazon as presented in Mindscape- A case study competition which could manage to win the Runners up trophy is hereby shared for reference.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
How to design a modern Marketing and Communications department in an agile ma...Paul Cowan
Marketing departments still remain in an old, hierarchical structure with a massive reliance on agencies and vendors to do much of the brand positioning and communications work. This model is inefficient, outdated and removes the IP from the ownership of the company. This document reveal the 3 key issues that are forcing change on how marketing organizations structure and deploy, with a recommended structure and people required in the modern marketing world.
Modern marketing organizational structure @kaykas - jascha kaykas-wolffJascha Kaykas-Wolff
Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful.
Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now.
Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success.
Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. - Jascha
The power point drills down in deep analysis of Indian Book retail market and emergence of E- Tailing. We also look at the Business model of Flipkart and how they differentiate from other players.
HubSpot partnered with innovative executives from Forrester Research, Mindjet, Rue La La, Zendesk, Atlassian, and GitHub to bring you this look into modern-day marketing org structure. As inbound and digital change the way we market, we need to stay ahead in the way we organize our teams. In this report, each executive details their org chart and looks ahead to the future. You can also download each job description found in the report for your company to use!
This presentation takes account of exponential progress of Flipkart and identifies some of the weaknesses in its business model. Further it suggests some Strategic actions which could be taken in short term and in long term, to make itself profitable
Flipkart : Strategies for an Industry Top-dog in the E-commerce space Suhasini Jain
The presentation was created for an industry leader : Flipkart and how it can retain its position in the market with respect to its competitors using a few basic strategies .
All about flipcart, Marketing mIx, strategy of flipcart, 1) introduction of flipcart. 2) 4Ps of Marketing (flipcart.com) 3) The marketing strategies of Producer (flipcart.com) 4)SWOT analysis (flipcart.com) 5)Input of marketing strategies and output of it. (flipcart.com)
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
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Modern Database Management 12th Global Edition by Hoffer solution manual.docxssuserf63bd7
https://qidiantiku.com/solution-manual-for-modern-database-management-12th-global-edition-by-hoffer.shtml
name:Solution manual for Modern Database Management 12th Global Edition by Hoffer
Edition:12th Global Edition
author:by Hoffer
ISBN:ISBN 10: 0133544613 / ISBN 13: 9780133544619
type:solution manual
format:word/zip
All chapter include
Focusing on what leading database practitioners say are the most important aspects to database development, Modern Database Management presents sound pedagogy, and topics that are critical for the practical success of database professionals. The 12th Edition further facilitates learning with illustrations that clarify important concepts and new media resources that make some of the more challenging material more engaging. Also included are general updates and expanded material in the areas undergoing rapid change due to improved managerial practices, database design tools and methodologies, and database technology.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
2. AKSHAY BORHADE, 4007/20 FLIPKART
ICT FOR ORGANIZATIONAL EFFECTIVENESS
EXECUTIVE SUMMARY
The case starts with the fact that Flipkart has got the blue print of the business model beautifully
designed before starting the operations. And it would be very difficult to emulate the similar business
model. Even if competitors think of entering in the business, they will have to mine and invest in
other verticals.
Although India was a little late off the blocks in this industry, Flipkart’s growth has been a matter of
discussion in many markets threatening the retailers and established brands. The case discusses about
the innovations and growths adopted by Flipkart at different stages addressing the Indian marketing
needs. Importance of the supply chain and logistics in this industry, media strategy, acquisition
strategy, foregoing the loss making businesses and problems evolving against the Flipkart. It also
mentions the basic data of the newly emerging competitors in Indian context.
Finally the case drops down the question of how the apprehensions of increasing customer
dissatisfaction might hurt Flipkart. And how should they react to the entry of Amazon and raise
funding without the regular help by VC funding.
PRIMARY REASONS FOR FLIPKART’S SUCCESS
I’ll mention all the primary reasons both mentioned within the case and available online for
reference. Those are as follows:
Flipkart made their entry in the e-commerce when the industry was non-existent, thus
providing them the early-mover’s advantage in terms of suppliers, logistics, warehouse,
internet space, etc.
They started with books (having high profit margins) which do not require huge inventory
maintenance.
Introduced the cash-on-delivery payment mode in the Indian e-commerce industry which
substantially penetrated the market. Especially making the student class and the risk-averse
people more comfortable.
Flipkart had tie-ups with major distributors all over India, thus good supplier base.
Flipkart stocked only popular, frequent moving products and the more obscure products were
delivered directly through the distributors. Thus, it followed both one-to-many and many-to-
many distribution model.
Operated in 30 cities and reduced the order-to-delivery time drastically.
Company deployed the analytics software using it in-house IT team and did not rely on
external consultants.
It allowed employees to be data analyzer (empowering them) and not merely data collectors
which allowed the company to realize lots of benefits.
Qlikview analytic tool has allowed the company to optimize the stock levels and lower costs
associated with the excess stock. Inventory utilization improved by 5%.
Thought of multiple sites and gauge which sites is success enough to attract the consumers.
Invested aggressively in mass media for brand building and bold move of targeting the
consumer base who hasn’t experienced online shopping yet.
3. AKSHAY BORHADE, 4007/20 FLIPKART
ICT FOR ORGANIZATIONAL EFFECTIVENESS
Move from online retailer to online marketplace which meant different sellers meet
different buyers on flipkart and hence no need to hold inventory. Inventory holding cost and
warehouse management no longer required.
Flipkart built its own payment gateway site to secure the payment and improve the success
rates of the payments.
IS THE SUCCESS SUSTAINABLE?
According to Exhibit 5, Flipkart has been a phenomenal success in engaging the customer on the site
which means the site is amongst the best. A customer on an average spends 16 minutes every visit on
the Flipkart site (way above the industry average of 7 minute per visitor). However, on the other hand,
the sales growth is less than 4 out of 6 competitors mentioned in the exhibit.
One of the major problems, I recognize, is the business model has been incurring losses since
inception and it is only the VC funding which has kept the company alive ($441 million till date). The
company should outsource many value chain activities including the payment gateway, warehouse
management, logistics, etc. Minimizing inventory is a key in this industry as hording inventory will eat
out on the profit.
Flipkart’s Ad campaign has been a super-success and also has been eye-catcher to all the age groups
and to all the types of customers. The slogan “Ab sirf shopping nahi, Flipkart karo” which clearly
means shopping is much different than “flipkarting”. Here’s is an interview of Sachin Bansal
(https://www.youtube.com/watch?v=9tWmeLTNS_I) who says flipkart has only one goal of making
shopping easier. About differentiating shopping from flipkarting, traditional e-shopping lacks features
like replacement, low prices, compare feature, etc. which is enable by “flipkarting”.
CHALLENGES FACED BY FLIPKART
Customer Complaints
Flipkart’s facebook saw number of complaints from the unsatisfied customers. Inability of the
company to fulfil the orders made after the product had undergone a price hike. Despite the orders
being placed before the price increase, they promptly cancelled the orders to save the money lost in
procuring the goods at higher cost.
In addition to this, number of cases of delivery delays were reported. The items which took 2-3 days
to delivery now took more than a week to deliver. The fact that the cancellation of the orders were
made without informing the customers exacerbated the anger and discontent among the customers.
Profitability Issues
6 years after the inception, Flipkart was still not profitable. Company was losing 50 crore per month
as a result of which they laid off employees, shut down the music download business and outsourced
logistics, leading to bad press for the company.
Regulatory Issues
Flipkart, along with other e-commerce competitors came under scanner by the Enforcement
Directorate for apparently violating FDI norms. They were accused of receiving funds from foreign
firms even though FDI in multi brand retail was not allowed.
4. AKSHAY BORHADE, 4007/20 FLIPKART
ICT FOR ORGANIZATIONAL EFFECTIVENESS
Cash on Delivery
Though the COD payment mode was successful in acquiring customer and gaining their trust, it posed
many difficulties for the firms. Three prominent ones are mentioned in the case:
1. Higher Lead Time
Payments were made by the courier company weeks after the goods were delivered, thus
increasing the average debtors turnover period and affecting the balance sheet of the company.
2. Higher Rejection Rates
Customer, usually, do not change their mind if the payment is done upfront. But in COD the
customer can change their mind and do not accept or buy the material on delivery. Thus, the
cost is incurred in logistics, recycling back to warehouse even though the sale is not recorded.
3. Courier ‘boys’ conning the company
After a large purchase by the customer like TV, AC, courier ‘boys’ running away with that
amount of money was a problem. As most courier ‘boys’ were rural people and tracking them
was difficult.
Increasing competitors
Following the success of Flipkart in India, many competitors were emerging in the market emulating
the business model of Flipkart. Some of them were Jabong, Snapdeal, Infibeam, Myntra, etc.
HOW SHOULD FLIPKART REACT TO AMAZON’S ENTRY
Barriers to entry in e-commerce industry is definitely very less in India. As far as Amazon is concerned,
the company has much much deeper pockets than Flipkart. This is because Amazon has been
operating in US for a long time now and has been earning profits. They can leverage this fact to
develop faster in India by investing a lot in the logistics, transportation and inventory management.
Thus, offsetting the difficulty of replicating the Flipkart’s success story. Although, flipkart has made
the path of entry much easier to other competitors by showing what possible hindrances are, fighting
it against the large customer base of Flipkart is going to be difficult.
As far the move is concerned, Flipkart should concentrate more on the existing customer base by
understanding them using analytics tools. Minimizing the customer complaints should be the priority
point in their agenda. Analytics tools should be extended beyond the traditional use to understand
customer preferences and tastes so as to devise the “Next best Offer” (NBO) which is customized
and unique to every customer.
As COD has posed few hindrances, make an agreement with the courier companies so as to transfer
the amount for the delivered item at the end of the day. Vertical integration is, definitely, not an option
for this industry as the “time to delivery” is a key parameter for this industry and delivery time will be
affected if integration is done.
Flipkart should make an identity of “Indianizing the online buying” which will hurt the entry and
growth of the Amazon in India. This can be done by improving the bargaining, compare, EMI options
in this section which is presumably what Indians love.