The document outlines the evolution and current position of Flipkart, one of India's leading e-commerce platforms founded in 2007, with significant growth potential in the Indian market. It highlights key metrics, including a projected market size of US$ 16-20 billion by FY25 and an increase in online shoppers. Additionally, the document discusses Flipkart's business model, marketing strategies, CSR initiatives, and competitive landscape, emphasizing the need for adaptation to maintain its market position.

1. FLIPKART
Project by
Sushree , Ankita , Sumit, Binod,
Sumit
MBA 1st
year (2023-25)
Mentored by:-
Sonali mam
Vignan Institute Of Technology
“Naye India ke saath ”

2. India’s social commerce has the
potential to expand to US$ 16-20
billion in FY25, growing at a CAGR of
55-60%.
India has gained 125 million online
shoppers in the past three years, with
another 80 million expected to join by
2025.
• Despite being the second-largest
user base in world, only behind
China (650 million, 48% of
population), the penetration
of e-commerce is low compared
to markets like the United
States (266 million, 84%),
or France (54M, 81%).
• but is growing, adding around 6
million new entrants every
month. The industry consensus
is that growth is at an inflection
point.
E -Commerce industry in India :
India has an Internet user base of
about 636.77 million as of May 2020,
about 40% of the population.

3. • Flipkart is one of India’s largest and most popular e-commerce platform.
• Founded in 2007 by Sachin Bansal and Binny Bansal, it started as an online
bookstore before expanding into a wide range of product categories, including
electronics, fashion, appliances, and more.
• Flipkart revolutionized the way Indians shop online, offering a convenient and
diverse shopping experience.
• In 2018, Walmart acquired a majority stake in Flipkart, further solidifying its
position in the e-commerce market.
• The platform provides a range of products, often with competitive prices, and has
introduced services like Flipkart Plus for loyal customers.
• It’s a key player in the Indian e-commerce industry.
Introduction

4. • Flipkart was launched in 2007 as an online platform for selling books by Sachin Bansal and Binny Bansal. ten years later,
the e-commerce company had 54 million active users and 100,000 plus sellers and had sold 261 million units.
• Flipkart started as an online bookstore with country-wide shipping.
• By 2008, it was receiving 100 orders per day.
• As the company grew in popularity, it expanded its activities.
• In 2016, it was the first Indian app to cross 50 million users. It also crossed the 100 million registered user threshold.
• In April 2017, eBay announced it would sell its Indian subsidiary, eBay.in, to Flipkart and invest $500 million in the
company.
History

5. Type:- Subsidiary
Industry:- E-commerce
Founded:- 2007 (16 years ago)
Founder:- Sachin Bansal
Binny Bansal
Headquarters:- Bangalore, Karnataka, India
Singapore (legal domicile)
Area served:- India
Key people:- Kalyan Krishnamurthy(CEO)
Services :- Online shopping
Revenue :- Increase 61,836 crore (US$7.7 billion)
₹
(FY2022)
Owner :-
Industry Overview
Walmart(80.5%)
Tencent(5.3%)
Tiger global(4.1%)
Binny Bansal(2.4%)
CPPIB(2.2%)
Softbank group(1.4%)
QIA(1.3%)

6. • Mission:- To provide a delightful and
memorable customer experience.
• Vision:-
• Objective:- Completely hassle free shopping
experience with best prices in India.
Mission, vision and
objectives
Empowering every Indian's dream by
delivering value through innovation in
technology & commerce.

7. PRODUCTS :-
Home appliances Fashion Beauty products Other Products
• Books
• Baby products
• Kids wear
• Foot wears
• Sports store
• Men and women
accessories
• Computer peripherals
• Machine tools
• Foods and beverages

8. Brand ambassadors
Aparshakti Khurana Ranveer Kapoor
and Alia bhatt
Amitabh bachchan

9. SWOT ANALYSIS
Strength:
• Exceptional Brand Recall
• Experienced Foundation
• Strategic Acquisitions & Partnerships
• High Volume & Range of Products
Weakness:-
• Excessive Advertisement Expenses
• Lack of Technological Innovation
• Rapid Acquisition Spree
Opportunities
• Post-Pandemic Sentiments
• Market Development
• Delivery Excellence
• Secure and Streamline Payments
Threats
• Threat of Intense Rivalry
• Buyer Power & Switching
• Stringent Government Regulations
• Orders get cancelled automatically
• Missing products

10. MARKETING MIX (4PS)
• Flipkart sells products in more than 80+ categories ranging from books, clothing to electronics, mobiles and appliances.
• flipkart can be considered as a service platform which acts as an interface between sellers and buyers. hence the
product offering in its marketing mix is divided broadly into two:
• - product to the seller
• -product to buyer
•
Product

11. PRICE
Flipkart does not charge for its delivery service if the product is flipkart assured
• Availability of e- wallet and e-gifts facility.
• EMI facility for certain products
Flipkart charges monthly warehouse charges, referral charges and shipping charges from the seller. these
charges vary according to the option chosen by the seller.

12. • Flipkart follows a hub and spoke model. it has 21 state of the art warehouses. here the
products are initially sorted and packed.
• Goods move from these warehouses to mother hubs. mother hubs are located at the centre of
a 200 kilometre radius zone that consists of 3 to 5 major cities.
• From the mother hubs, the goods are transported to local hubs from where the delivery van or
bike picks and delivers the products.
Place and distribution :

13. • Flipkart started with their famous campaign in 2011 under the name “no kidding no worries”. here the
campaign was about kids acting in adult roles.
• Flipkart mostly focus on the festive seasons to target the costumers such as big billion days, freedom
sales, Diwali sales etc.
• Big billion day is a promotion tool used by Flipkart where throughout the day Flipkart sells products at a
cheaper rate sometimes providing huge discounts.
Promotions:

14. MAJOR COMPETITORS

17. Electronics
Fashion
Beauty products
Grocery
Kids wear
Baby products
Books
Medicines
Flipkart insurance
BCG Matrix
High Low
High
Low
Industry
Growth
Business Growth

18. BUSINESS STRUCTURE
• According to a report in November 2014, flipkart operated with a complex business structure that
included nine firms, some registered in Singapore and some in India. in 2012, flipkart co-founders sold
WS retail to a consortium of investors led by Rajeev Kuchhal.
• Flipkart’s Indian entities are owned by flipkart Pvt. ltd., which is registered in Singapore. the
Singapore-registered entity owns eight Indian companies, including flipkart internet Pvt. ltd , Ekart etc.
• Flipkart also started flipkart health+ (through an app) in 2021 which deals with providing medicines
and health services through technology. this was started with the help of getting the majority share in
Sastasundar marketplace limited .

19. •In the 2022 financial year, Flipkart reported revenue of over 511 billion
Indian rupees,
• which was an 18% increase from the previous year.
•Flipkart's net income increased by almost 20% to about 61,836 crore in
2021-22.
•Flipkart's losses widened to over 7800 crore in FY22.
Flipkart partners with 18 financial institutions, including: American
Express, Axis Bank, Bajaj finance, Bank of Baroda, Citibank
Financial part of flipkart

21. Flipkart can’t ignore powerful tools like social media. Apart from sponsored pages, Flipkart has a large following and
heavily emphasizes social media.
Flipkart uses social media as a valued customer system, feedback, queries, reviews and Problem-solving skill with
immediate response through social media .
Affiliate program members market the products directly or indirectly through their blogs, videos, or other means. Flipkart
offers 5 to 15% commission as per their cash cow products.
Marketing Strategy:-
Using Social media:-
By affiliate marketing

22. • Marketing campaigns with various taglines also beefed up sales.
• Flipkart uses campaigns like “Itne May Itnaaaa Milegaa”, “Budget Se Mukt”, “Gen E, Let’s
Raise a Generation of Equals”, and “India ka Fashion Capital”, and “Munna Bhai and
Circuit”.
• It has always involved emotional, joyful, or vivid messages to cover all the sections of
society.
Since its inception, Flipkart ensured surprise delivery by founders, making gift packs for
particular customers on special days. Indians are insane about the personal touch, gifts,
wishes, etc. So, the company focuses on personal approaches.
Innovative Marketing Campaign-
Personal Touch and Commoner's Brand Image-

23. • Their ground-breaking cash-on-delivery offering helped them gain trust among the skeptical
Indian clients who had only just discovered the benefits of online shopping.
• Moreover, Flipkart was among the few e-commerce companies that took COD risk on an
experimental basis.
• As a form of protection against India's numerous logistical challenges, this allowed customers
to obtain their things before paying for them.
COD and EMI facility-

24. • Flipkart also offers a product replacement service if a consumer receives damaged or incorrect
goods and in case of refund, it credits the entire amount to the customer's bank account within 2
to 3 days.
• This method is particularly vital if an e-commerce platform wants to sustain itself in the market
for a long time and create customer confidence.
Easy Refund and Replacement Policy-

25. • Empowering entrepreneurs
flipkart provides training, mentoring, and funding to help people start their own businesses.
• Supporting communities
flipkart provides nutritional support to communities where it operates, and to other communities living
in poverty.
• Collaborating with self-help groups
the flipkart foundation’s flagship program, Samarth, works with self-help groups, local artisans, and
raw and organic food producers.
• Raising funds for children
flipkart raised funds for vulnerable children on children’s day in 2019.
• Fostering menstrual awareness
flipkart launched the CSR project Udaan to raise awareness about menstruation in
underserved communities.
CSR Initiatives :

26. AWARDS AND RECOGNITION
Sachin Bansal was awarded entrepreneur of the year, 2012–13 from the economic times, a leading
Indian economic daily newspaper.
• In September 2015, the two founders entered Forbes India's richest Indian by year, debuting in the
86th
position with a net worth of US$1.3 billion each.
• In April 2016, Sachin and Binny Bansal were named to time magazine’s annual list of the 100 most
influential people in the world.
• Flipkart was reported to be at the top in the annual fair work India ratings 2021.

27. Jobs and opportunities
Consultant
Gurgaon
0-2 years
2.5-3 lacs p.a.
Full time
Bachelor’s degree in travel or hotel management
Key skills:- Sales , excel
Assistant manager
Ludhiana
0-2 years
3.4 lacs p.a.
Mandatory Skills:
SQL, MySQL, Python, Data Analysis
Desirable Skills :
Stakeholder Management
Any graduation ,any post graduation

28. Conclusion:
In conclusion, position of Flipkart in this market is already quite advanced already. However, if
Flipkart wants to adapt to the new trend, they would need to ensure change management and also
have to address the customer relation well. They also need to adapt new strategies in order to
maintain their position as well as their role.

29. THANK YOU 😊