Flipkart was founded in 2007 in Bangalore, India by IIT alumni Sachin Bansal and Binny Bansal. It initially started as an online book retailer and has since expanded into various product categories. It acquired competitors such as Myntra and eBay India to become one of the largest e-commerce players in the country. Flipkart aims to be the largest retailer in India across all categories except groceries and automobiles. It has regional warehouses across major cities to enable fast delivery and faces competition from Amazon, Snapdeal, and other players in the online retail market.

1. CLASS : MBA I Presented By
DIV : K
NIRANJAN P. BHONG ( K 28 )
PRESENTATION ON : FLIPKART

3. INTRODUCTION
Online Retail Industry
It is one of the leading e-commerce players in the country
With over 11.5 million book titles listed, 11 different
categories, more than 2 million registered users and sale
of 30000 items a day.

4. Founded by Sachin bansal & Binny bansal in Bangalore,
Karnataka in 2007.
Started with initial capital of INR 4 lakh.

5. HISTORY
Flipkart was established in 2007 by Sachin Bansal and
Binny Bansal, both alumni of the Indian Institute of
Technology Delhi.
They worked for Amazon.com before quitting and
founding their own company.
Initially they used word of mouth marketing to
popularize their company.

6. A few months later, the company sold its first book on
flipkart.com - John Woods' Leaving Microsoft to Change the
World.
Today, as per Alexa traffic rankings, Flipkart is among the
top 30 Indian web sites and has been credited with being
India's largest online bookseller with over 11 million titles on
offer.

7. The store started with selling books and in 2010 branched out
to selling CDs, DVDs, mobile phones & accessories, cameras,
computers, computer accessories and peripherals, pens & office
supplies, other electronic items such as home appliances, kitchen
appliances, personal care gadgets, health care products etc
BANGALORE
OFFICE

8. Vision
“To become Amazon of India”.
Mission
“Providing a delightful and memorable customer
experience”.
Objective
“Completely hassle free shopping experience with best prices
in India”.

10.  Bengaluru(headquarters)
 Chennai
 Delhi
 Hyderabad
 Mumbai
 Noida
 Pune
 Kolkata

11.  All major inventory are located near to the airports.
 Major warehouses are located in
Bengaluru(headquarters), Chennai , Delhi,
Hyderabad, Mumbai, Noida, Pune, Kolkata
 Biggest advantage- Nationwide reach to all sellers
of different sizes
 Covers all tier-1 tier-2 tier-3 cities.

12. MYNTRA ACQUISITIONS
 22nd May2014
 Flipkart acquired Myntra for
2000 crore.
 Future investment of 600
crore in the fashion industry
by Flipkart
ACQUISITIONS

13. ANOTHER ACQUISITIONS BY FLIPKART
1] UPSTREAM COMMERCE HAD BEEN ACQUIRED BY FLIPKART ON SEPT. 9,
2018
2] ebay.in HAD BEEN ACQUIRED BY FLIPKART ON APRIL 10, 2017
3] Phone-Pe HAD BEEN ACQUIRED BY FLIPKART ON APRIL 1, 2016

14. MAJOR COMPETITORS
Amazon.in
Junglee.com
Snapdeal
EBay
Homeshop18
Shopclues
Jabong.com
Yebhi.com

15. TAG LINES USED
Ab Har Wish Hogi Poori
Abhi Nahi Toh kabhi Nahi
If it’s trendy, it’s on Flipkart
Be trendy, Always
Itne mein, ITNAAA milega
The Online Mega Store
Shoping ka naya Address
Ab Mehengaai Giregi

16.  Wide range of products
categories:
 Electronic good
 Apparels
 Home and kitchen
appliances
 Men’s and women’s
accessories
 Computer peripherals
 >Software's
 >Hardware's
 Grocery.
 Flights, Hotels, Buses
Bookings
 Game Zone
 Ideas
 Videos
 Refurbished Products
 Provides platform to
sell on flipkart

18. Strategic Objective: “Flipkart” aims to become the
largest retailer of India. Flipkart wants to be present
across all categories, except in groceries and
automobiles, the CEO said. “Our target is not just
those who shop online. We want to highlight the
convenience of e-commerce to traditional offline
shoppers and, thus, help grow the market.”

19. • US $ 100 million
revenue.
• Diversify product
portfolio into
home appliances,
electronics, etc.
2012
• US $ 1 billion
revenues.
• Aggressive
acquisitions.
• Stronger supply
chain.
2015
• Largest retailer in
India.
• Enter global
markets.
2020

20. FINANCIAL DATA

22. Toys, Watches,
Beauty
& Healthcare,
luggage
Books, TV, Home &
Kitchen, Gaming,
Belts, Bags
Mobiles & Cameras,
Computer
accessories

24. • 24*7 Customer support service .
• Price reduction or discounted price.
• Better Search Engine Optimization
• Advance advertising and promotion.
• Multiple payment method.
• EMI option availability
• E voucher and e-gifts • Less internet knowledge in the
small cities
• Less penetration in the small
cities
• No delivery to remote areas.
• Negative perception about
online transaction.

25. • Global availability & accessibility.
• More lucrative discounts to
attract customers.
• Provide mobile application which
can run without or minimum usage
of internet connection
 Penetration of new players in
the market like:
 Amazon
 Snapdeal
 EBay
 Shopclues

26.  www.flipkart.com
 www.wikipedia.com
 www.economicsonline.org
 www.medianama.com
 www.techcirlce.vcircle.com

27. QUESTIONS IF ANY ?
1 ]
2]