Flipkart is an Indian e-commerce company that was founded in 2007 and has become a leader in online retail in India. It has expanded its product offerings from books to various electronics, fashion, and home goods. Flipkart has seen success by focusing on providing customers with a simple and delightful shopping experience through its easy-to-use interface and payment options. As online shopping continues to grow in India, Flipkart aims to solidify its position through ongoing investments in its supply chain and logistics network.

2. Sr.No Content
1 Introduction
2 Vision, Mission and Objective
3 User Interface
4 Products
5 Security
6 Payment Method
7 Delivery Method
8 Supply Chain
9 Marketing Strategy
10 Promotional Strategy
11 Acquisition
12 SWOT
13 Competitor
14 Success of Flipkart
15 Future Aspect
16 Conclusion

3. Introduction
• Flipkart is an Indian e-commerce company headquartered in
Bangalore, Karnataka.
• It was founded by two IIT graduates (Sachin Bansal and Binny Bansal)
in 2007.
• In the initial years, Flipkart focuses on online sale of books.
• Added other products like electronic goods and a variety of other
products.
• Flipkart is the first company to introduce cash on delivery payment
system.

4. Vision, Mission and Objectives
• Vision
• “To become Amazon of India”
• Mission
• “Providing a delightful and memorable customer experience”
• Objectives
• “Completely hassle free shopping experience with best prices in
India”.

5. User Interface

6. User Interface Advantage
• Flipkart has adopted a catalogue based theme for its online visual
merchandising.
• More difficult than traditional visual merchandising
• Flipkart relies on soothing visuals and eye-pleasing images of its
products.
• The “catalogue theme” ensures all products are placed in correct
related categories to make it user friendly.
• Seasonal based graphics add to the shopping fervor of its customers.

7. Products
• Flipkart sells over 30 million product in India.
• Products categorization are as follows:
• Fashion and lifestyle
• Electronics
• TV and Appliances
• Home and Furniture
• Cars and Bikes
• Books and Stationery

8. Security
• E-commerce security is the protection of e-commerce assets from
unauthorized access, use, alteration or destruction.
• Internally, Flipkart has a “seller fraud detective team” who place
orders to check how the seller behaviour is and have kicked out
fraudulent sellers.

9. Payment Method
• Online Banking (Debit/Credit Cards)
• E Gift Voucher
• COD - Maximum order value is Rs. 50000/-
• EMI Option for American Express, Citi Bank, HDFC, ICICI.

10. Delivery Method
• Flipkart is one company which has launched its own courier service
“eKart”
• Currently eKart offers 3 tiers of service to its customers.
• Express Delivery: Also called as NDD, Next Day Delivery.
• Economy Tier : Where shipments are transported through surface
transport.
• Regular Tier: Which ever is the best mode of transport considering
cost & supply chain capacity utilization.

11. Supply Chain

12. Marketing Strategy
• Mostly marketed by word of mouth advertising.
• Advertisements are comparatively rarer.
• “Customer experience delight” has been their best marketing
strength.
• Very wisely used SEO (search engine optimization) and google ad-
words as the marketing tools to have a far reach in the online world.
• Flipkart.com official face book page has 7 million plus ‘likes’. Its
twitter page has 2 million plus followers

13. Promotional Strategies
• “Big Billion Day” Offer
• Exclusive Product Launch
• “Flipkart First”
• Social Media Marketing
• Advertisements
• E-Vouchers and Gift Coupons
• “Festive Season Sale” Offer

14. ADD VIDEO

15. Acquisition
• 2012: Letsbuy.com, an Indian e-retailer in electronics. Flipkart has
bought the company for an estimated US$25 million.Letsbuy.com was
closed down and all traffic to Letsbuy has been diverted to Flipkart.
• 2014: Acquired Myntra.com in an estimated US $310 million deal.
• 2016: Flipkart’s Myntra acquires rival fashion shopping site Jabong for
$70 million.
• 2016: In April, Flipkart acquired payment start-up PhonePe.
• 2017 : In July, Flipkart offered Snapdeal a amount of $700-$800 million
dollar, but Snapdeal rejected its deal as they wanted a sum of
minimum $1billion cash

16. SWOT

17. Competitors

18. Success of Flipkart
• Great customer service
• Easy to use website
• Hassle free payment system
• Convenient modes of payment
• Keen focus on user experience

19. Future Aspect
• Project ‘MIRA’
• Providing sponsorship (IPL 9, Pro-Kabaddi League)
• Investment of $2 billion in logistics and another $500 million in a
nationwide warehouse network.
• Cost cutting on packaging.
• The automated state-of-the-art fulfilment center.
• Investment in startup (Ather Electric Scooter Maker, Touch Talent,
News in Short)
• Looking at opening 80 to 100 warehouses across the country.

20. Conclusion
• Every time they require to update internal structure and innovative
management system with sound data base to provide end to end
connectivity with all suppliers, customers and partners effectively.
• Online retail industry are booming up in India. We may see many
more ecommerce companies achieving similar success.

21. Thank You!!