An Overview of Flipkart before merger with Walmart

2. Sr.No Content
1 Introduction
2 Vision, Mission and Objective
3 User Interface
4 Products
5 Security
6 Payment Method
7 Delivery Method
8 Supply Chain
9 Marketing Strategy
10 Promotional Strategy
11 Acquisition
12 SWOT
13 Competitor
14 Success of Flipkart
15 Future Aspect
16 Conclusion

3. Introduction
• Flipkart is an Indian e-commerce company headquartered in
Bangalore, Karnataka.
• It was founded by two IIT graduates (Sachin Bansal and Binny Bansal)
in 2007.
• In the initial years, Flipkart focuses on online sale of books.
• Added other products like electronic goods and a variety of other
products.
• Flipkart is the first company to introduce cash on delivery payment
system.

4. Vision, Mission and Objectives
• Vision
• “To become Amazon of India”
• Mission
• “Providing a delightful and memorable customer experience”
• Objectives
• “Completely hassle free shopping experience with best prices in
India”.

5. User Interface

6. User Interface Advantage
• Flipkart has adopted a catalogue based theme for its online visual
merchandising.
• More difficult than traditional visual merchandising
• Flipkart relies on soothing visuals and eye-pleasing images of its
products.
• The “catalogue theme” ensures all products are placed in correct
related categories to make it user friendly.
• Seasonal based graphics add to the shopping fervor of its customers.

7. Products
• Flipkart sells over 30 million product in India.
• Products categorization are as follows:
• Fashion and lifestyle
• Electronics
• TV and Appliances
• Home and Furniture
• Cars and Bikes
• Books and Stationery

8. Security
• E-commerce security is the protection of e-commerce assets from
unauthorized access, use, alteration or destruction.
• Internally, Flipkart has a “seller fraud detective team” who place
orders to check how the seller behaviour is and have kicked out
fraudulent sellers.

9. Payment Method
• Online Banking (Debit/Credit Cards)
• E Gift Voucher
• COD - Maximum order value is Rs. 50000/-
• EMI Option for American Express, Citi Bank, HDFC, ICICI.

10. Delivery Method
• Flipkart is one company which has launched its own courier service
“eKart”
• Currently eKart offers 3 tiers of service to its customers.
• Express Delivery: Also called as NDD, Next Day Delivery.
• Economy Tier : Where shipments are transported through surface
transport.
• Regular Tier: Which ever is the best mode of transport considering
cost & supply chain capacity utilization.

11. Supply Chain

12. Marketing Strategy
• Mostly marketed by word of mouth advertising.
• Advertisements are comparatively rarer.
• “Customer experience delight” has been their best marketing
strength.
• Very wisely used SEO (search engine optimization) and google ad-
words as the marketing tools to have a far reach in the online world.
• Flipkart.com official face book page has 7 million plus ‘likes’. Its
twitter page has 2 million plus followers

13. Promotional Strategies
• “Big Billion Day” Offer
• Exclusive Product Launch
• “Flipkart First”
• Social Media Marketing
• Advertisements
• E-Vouchers and Gift Coupons
• “Festive Season Sale” Offer

14. ADD VIDEO

15. Acquisition
• 2012: Letsbuy.com, an Indian e-retailer in electronics. Flipkart has
bought the company for an estimated US$25 million.Letsbuy.com was
closed down and all traffic to Letsbuy has been diverted to Flipkart.
• 2014: Acquired Myntra.com in an estimated US $310 million deal.
• 2016: Flipkart’s Myntra acquires rival fashion shopping site Jabong for
$70 million.
• 2016: In April, Flipkart acquired payment start-up PhonePe.
• 2017 : In July, Flipkart offered Snapdeal a amount of $700-$800 million
dollar, but Snapdeal rejected its deal as they wanted a sum of
minimum $1billion cash

16. SWOT

17. Competitors

18. Success of Flipkart
• Great customer service
• Easy to use website
• Hassle free payment system
• Convenient modes of payment
• Keen focus on user experience

19. Future Aspect
• Project ‘MIRA’
• Providing sponsorship (IPL 9, Pro-Kabaddi League)
• Investment of $2 billion in logistics and another $500 million in a
nationwide warehouse network.
• Cost cutting on packaging.
• The automated state-of-the-art fulfilment center.
• Investment in startup (Ather Electric Scooter Maker, Touch Talent,
News in Short)
• Looking at opening 80 to 100 warehouses across the country.

20. Conclusion
• Every time they require to update internal structure and innovative
management system with sound data base to provide end to end
connectivity with all suppliers, customers and partners effectively.
• Online retail industry are booming up in India. We may see many
more ecommerce companies achieving similar success.

21. Thank You!!