SlideShare a Scribd company logo
paulcharrison
Talent >
Tech >
August 27th
2015
1 Billion People
Talent >
Tech >
By 2020, 80% of all
adults will have a
supercomputer in
their pocket
Mobile
Demanding
Reviews + Responsiveness
Direct channels
55%
Indirect channels
45%
CONSIDERATION DRIVERS
Trust
Entry point
(D
Professional
Graph Direct channels
Indirect
channels
Alumni toolsSalary Insights
Social Channels
Careers Website
Social Graph
Interview Insights
Consideration
Coalesces into community
2new  members  join  LinkedIn  every  second
73%of  recruiters  have  hired  a  candidate  
through  social  media.
Social  Candidates    highly  active  on  
mobile
Talent >
Tech >
Passive
undergraduates
Future leaders
Competitors
1. Context for content
2. Visual
3. Engaging
+
The power of advocacy
2%
Of employees
share content
published on their
employer’s
LinkedIn company
page.
20%
Of the total
engagement that
content receives.
drives
Source: LinkedIn 2015
10x
On average, a company’s employees have
more connections than their company has
followers.
Employee profiles receive
20xmore views than their
employer’s page.
Talent >
Tech >
Majority of
Talent
functions at
this level
@Desk
@Connections
Profile
Training
Content
Promote THEM
They promote YOU
Key take-aways
Get involved
Ø Research
Ø White paper

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