This document discusses social media usage statistics and strategies for social media marketing. It notes that over 800 million people use social media globally, including many users over 30 years old. While myths exist that social media is not relevant for B2B or conversion, facts show that 41% of B2B companies using Facebook and 62% of B2C companies using Facebook have acquired new customers from it. The document provides tips for getting started with social media, including defining clear objectives, researching your brand, listening before posting, identifying influencers, creating online identities, and developing content. It also discusses measuring social media effectiveness and handling crises.

1. Scratch 2
Social
Media
Chakard Chalayut (@molek)
Social Media Manager
Thoth Media Co., Ltd.
Digital Marketing Agency

2. Did you know or use ?

3. APAC Internet
Population
50.8% of the total online population in
the Asia-Pacific region visited a social
networking site in 2010 - comScore

5. The majority of the world‟s heavy
Internet users are in Asia, 41% of
the world‟s online population, that‟s
about 530 million users. (Source:
Comscore))

6. http://thesocialbusinessbook.com/strategy/2011-global-social-media-usage-behaviors/

8. Compare Media

9. 47.56%
of Thailand
visitors on
Facebook
458%
of APAC
visitors on
Facebook
Source: http://www.socialbakers.com/facebook-statistics/?interval=last-6-months#chart-intervals

10. IN 2007, 15% OF B2B MARKETERS POLLED SAID THEY
WERE USING SOCIAL MEDIA. - OgilvyOne

11. TODAY, THAT NUMBER HAS QUADRUPLED. DIGITAL
AND WORD OF MOUTH AS THE MOST TRUSTWORTHY
SOURCE OF INFORMATION. - OgilvyOne

12. B2B decision makers
spend 1% of the time
buying.
They now spend the
other 99%
researching
& talking to
each other.
- OgilvyOne

13. Myth
about Social Media

14. Social Media is bullshit!!

15. Fact Social Media is going Mainstream.
~800,000,000 members
[500,000,000 active]
the fast growing segment are users over 30 years old
• 42% left a comment on web site or blog
• 43% posted a comment within a forum or message boar
• 29% uploaded a video online
• 50% uploaded a photo online
• 26% use a micro-blogging service like Twitter
• 65% watched a video
• 37% actively write blogs

16. B2B companies
didn’t use Social Media.

17. Fact
41% of B2B Companies using Facebook
have acquired new customer from it
62% of B2C Companies using Facebook
have acquired new customer from it

18. Fact Companies that use Twitter average
2X more leads than those that don’t
Companies with 1000+ Twitter Follower
get 6X more traffic
39% of B2B Companies using Twitter
have acquired new customer from it
42% of Companies using Twitter for marketing
have acquired new customer from it

19. Social Media is Obscure,
Niche Content

20. Fact
Social Media is a trusted source for many
purchase decisions and product opinions –
especially in B2B.
89% of US internet users search online
before they make a purchase, even when the
purchase is make at a local business
57% of companies have acquired a
customer through their blog

21. Social Media is Not Relevant
to Conversion

22. Fact

23. Fact
25% of search results for the World’s Top 20
largest brands are links to user-generated content
34% of bloggers post opinions about products &
brands
78% of consumers trust peer recommendations

24. Social Media is Not Worth the
Risk

25. Fact
Social media has became a critical component in building
positive relationships.
All of this is built into search results, increasing visibility and
promoting thought leadership to prospective customers.

26. Television ads is one of the
most effective forms of
advertising

27. Fact 86% of people skip TV ads.
14% trust advertisements
TV on demand, Youtube, internet TV & Cable have
fragmented TV audiences

28. Who can use Social
Media?
[Who will responsible
for this job?]

29. All

30. if you are senior Level
“I am an opinion leader with a robust knowledge
base, I want to raise awareness”

31. if you are marketing
“I need channels to place our content, and therefore
build traffic.”

32. if you are PR
“I want to know and respond to what public is saying
about our products and services.”

33. if you are HR/Sales
“I want tools to network. So I can create new
business and find awesome employees.”

34. How To Start?

35. 1.Clear Objective
Think about what you’re looking to achieve from
Social Media.
Is it measurable?
2.Research your Brand
SWOT analysis your brand from online
- What shows up in social search result ?
- What are people talk about your brand?

36. 3. Listen before talk
- What people say about your brand in Social Media?
- Take care your customer on online.
4. Influencers
- Who are the people who come up
the most?
- Are they widely read? Do they
generate conversation? Are they an expert in your industry?

37. 5. Make your online
identity
- Join LinkedIn, Facebook, Twitter, Youtube
- Search for questions on LinkedIn, Twitter Answers and listen to what
people are asking
6. Make your Content
- Publish thought leadership in multimedia as well as text
- Use Infographics to explain complex issues
- Seed images on Flickr, videos on YouTube, decks on Slideshare,
etc.

38. measurable?
~ 50% unsure of their ROI/Value/Impact on Social
Media.
Step 1.
Define KPI for each Social Media Examples:
- Follower
- Brand Image
- %Sales Growth
- %Reduction in support costs
- %Reduction in Advertising Media

39. Step 2.
Configure your analytics [Free]:
- Tracking Tools From Social Media
Step 3.
Use other Social Analytics Tools [Free or Paids]:

40. Step 4.
Understanding each Social Metrics:

41. Step 5.
Revise Your Strategy:

42. Content?
1. Paid: Digital advertising, banners, adwords, overlays
2. Owned: Created assets, custom content
3. Earned: Brand-related conversations and user-generated content
4: Promoted: in-stream or social paid promotions vehicles (e.g. Twitter’s
Promoted products and Facebook’s Sponsored Stories)
5. Shared: Open platforms or communities where customers co-create
and collaborate with brands. (e.g. Dell’s IdeaStorm and Starbuck’s
MyStarbucksIdea.)

44. Devices?
4Monitor

48. Crisis Management?
Need Only One Message to speak.
Understand your consumer
behavior

49. Recap!!
- Social Media is mainstream media,
effective and work as a part of marketing
plan.
- Put the right tools to the right man on the
right job. [if not, ask the expert]
- Research your brand, Listen and talk as
yourself. [Define Goal and Metrics for work]
- Prepare For the worst case

50. References
http://www.slideshare.net/HubSpot
http://www.slideshare.net/360digitalinfluence
http://www.socialnomics.net/2009/08/11/statistics-
show-social-media-is-bigger-than-you-think/
http://www.buzzom.com/2011/08/building-a-company-
with-social-mediainfographic/
http://www.e-interactive.es/
http://emisare.visibli.com/share/czncvL