Architectural social media
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I was asked to give a brief overview of social media marketing services and how it can be applied within the architectural community to help create more awareness and interactions
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Architectural social media
- 1. Social Media Concepts For the Architectural/Engineering Community Passionately powered by: Eric Miltsch
- 2. Most Common Questions Can it help my business? Who uses it? Where do I start? What do I do? How much time do I spend?
- 3. Why Bother?
- 4. Connected Consumers 20% of websites visits from SM Companies who blog: 55% more website traffic Social sites visited by 75% of global online consumers Social Media: bigger than email & mobile combined by 2014
- 5. Look To The Leaders 65% use Twitter 54% are on Facebook 50% post videos to YouTube 79% use at least one SM site 20% use all of them
- 6. Why Are These Users Important?
- 7. Facebook Users - by the numbers
- 8. Why Connect With Them?
- 9. Can social media work for your business?
- 10. Be A Trusted Industry Resource
- 11. Create Engagement FB Questions Blog Feeds
- 12. Add Customer Service Functions Get Satisfaction
- 13. Add Customer Service Functions Fan Appz
- 14. Who’s Doing Social? (Trying to?)
- 19. Listen – Measure - Track Postling.com
- 20. Listen – Measure - Track Facebook Page Insights
- 21. What’s Next? Tell a Story. Make People Say “Wow!”
- 22. Connect. Creatively. QR Codes
- 23. Creativity Stands Out. Always. Photo Sharing Services
- 24. Location Based Services RIT College of Applied Science and Technology
- 25. Location Aware Services Audio Engagement
- 26. Cutting Edge Creativity Augmented Reality
- 28. Connect With Me… Eric Miltsch ericmiltsch@gmail.com @emiltsch Internet Director AuctionDirectUSA.com @AuctionDirect
Editor's Notes
- Critics always ask “why bother?” when they see Frank Gehry’s works. The same is asked when it comes to social media.
- It’s a different consumer landscape w/regards to our ability to stay connected, get info from brands & push our content to consumers.http://www.informationweek.com/articles/229401208?cid=RSSfeed_IWK_AllEconsultancy, July 2009http://www.insideview.com/images/social-media-infographic.png
- Who uses it? http://www.informationweek.com/articles/229401208?cid=RSSfeed_IWK_AllEconsultancy, July 2009http://www.insideview.com/images/social-media-infographic.png
- Besides everyone? Who are these people and why are they significant?
- By the #’s – Who uses FB?16 hrs/mo; 130 friends; 8 friend requests/day; 200mm mobile visits/day; 40 visits/mo; 23 minutes per visit; connected to 80 pagesImagine connecting with these people, interacting with these people & having them help spread the word for your brand?
- Why should we pay attention to these users? Why is it important?More active, use reviews/ratings, share content more frequently & considered influencers among their peers
- Can it work for an architectural/engineering company?You have a story to tell; image based; process orientated; end product becomes a physical part of the community – why not include them in on the process?Old school: Put up a sign – Coming Soon. New School: Digital marketing involvement before, during & after – and beyond that.
- Build trust: Industry insights, award winning designs, cutting edge solutions – become the expert in your segment – be a valuable resource.Example: ADUSA Blog – if a car dealership can build trust, develop deeper relationships and maintain a 98% customer satisfaction rating in just 5 years, imagine what a group of professionals in your industry can accomplish?
- Build engagement: New FB questions features; ask for feedback on designs, use FB events to promote upcoming events
- Add customer service and CRM functionality to your FB page. Get Satisfaction & Fan AppzSocial feedback sources can often provide a different style of feedback – more personable, more relaxed, more direct.
- Add customer service and CRM functionality to your FB page. Get Satisfaction & Fan Appz
- This is your chance to level the playing field. Here’s four examples– regarded as some of the most innovative architectural companies in the world. Just not within the Social Media space. Yet.
- 4 examples of Architectural firms (trying to use) Facebook Pages
- Why should we pay attention to these users? Why is it important?
- Why should we pay attention to these users? Why is it important?
- Why should we pay attention to these users? Why is it important?
- Postling
- Why should we pay attention to these users? Why is it important?FB Insights example
- Why should we pay attention to these users? Why is it important?FB Insights example
- Change the way Coming soon signs are used – connect beyond the sign itselfExample of a NYC Building permit using QR CodesPic of a QR CodeExample of a new project – BEFORE it even started. Building in NYC slated to be demolished used QR codes to connect with the local community about the project, the firms involved and keep them posted throughout the life of the project. Perpetual marketing/PR channel.
- Photo sharing is the most engaging content form among SN’s – 34% higher than videoTell your stories with image sharing services; apps make it efficient – add your additional networks for deeper sharing & reach.
- Creative solutions to make your brand stand out: Foursquare, photo sharing, augmented reality, shoudio (recorded tours) Tour WristOver 3000 check-ins on RIT’s campus.
- Example of Audio-location aware service: Broadcaster – Mathew Broderick shares audio tours of Bryant Park, pointing out historical elements, architectural facts and local flavor.Creative solutions to make your brand stand out: Foursquare, photo sharing, augmented reality, shoudio (recorded tours) Tour Wrist
- Creative solutions to make your brand stand out: Foursquare, photo sharing, augmented reality, shoudio (recorded tours) Tour WristUsing this technology - Netherlands Architecture Institute created their own extension of the app, using their API, to help people find info on existing or soon to be built buildingsOpens the door for sales, PR & promotional events when tied together with architectural, engineering and development efforts – opens a whole new spectrum of digital marketing opportunities which never existed before.