We believe that if companies and people as individuals know the best fit for themselves, then matching them together is easy. An effective employer brand should be the number one priority of every competitive business because the people behind your brand are your competitive advantage. The experiences and the feelings you create are the measurements of who you are as an organisation and this goes way, way beyond the candidate experience. This is your employer brand experience. During this session we’ll cover: • The process we follow to develop a strategic employer brand and EVP to help you stand out • What we’ve learned from working with some of the biggest global brands • How to go about uncovering your employee’s insights and human’s truths • Turning your employer brand and EVP into activation and how to keep it alive

4. 4
Customer
facing
Brand
ROI & Benefits Employer Brand

5. 5
Customer
facing
Brand
1. Cost per Hire
2. Time to Hire
3. Increased Diversity Metrics
4. Wider Source of Hire
1. Greater Candidate Experience
2. Increased Acceptance Rate
3. Increased Efficiency
1. Improved Brand Perception
2. Increased Brand Reach
1. Greater Referral Rate
2. Increased Quality of Hire
3. Reduced Cost Per Hire
1. Increased Morale
2. Increased Productivity
1. Reduced Attrition
2. Reduced no. of External Hires
Help to change general brand
perception & sentiment
ROI & Benefits Employer Brand

6. GIVE & GET GIVE & GET GIVE & GET GIVE & GET

7. GIVE&GET
We believe your EVP should be a clear, two-way value exchange setting out;.
Expectations and requirements of an
organization including harsh realities, gaps
and challenges of an employee experience.
Opportunities and strengths of an
organization including benefits, purpose,
potential impact and sense of belonging
VS
We Believe..

9. 9
GIVE GET
No work life balance But, become your best self-quicker than ever,
therefore you’ll soon be one of the most sought-after
experts in your field. Go deep working on your
passion.
No egos allowed, very little individual praise or
recognition
But you’ll be a winning team that will have always
your back and be there when you need support
No structure But become accountable, be assertive and enjoy the
freedom to get things done and own your space
High expectation to always perform and deliver to
an extremely high standard
But you’ll see your work in the hands of millions of
people every day

10. Employer Brand & EVP Delivery Timeline
% % %
Strategy
Creative
Development

16. Grads
Parents
Lecturers
School/College Teachers
“career advice is useless ”
“Had to much on and left it to the last minute”
“ show me what it’s really like working there…”
“Parents still feel it’s the right thing to go
to Uni, Apprentices want to do the
apprenticeship…”
“Your final year is all about your
dissertation – make sure you
dedicate plenty of time to it”
Employers
“Some Grads just aren’t taught any
soft skills at Uni, even down to email
etiquette they’re just not business
ready …”
“I didn’t realise the types of
apprenticeships out there”

17. CX
Recruit
Attraction
Assessment
Pass / Fail
Nurture
OX
Onboard
Offer
Nurture/Educate
Start
Advocacy
EX
Retain
Culture
Values
Stories
Referrals
XX
Off board
Notice period
Alumni
Boomerang
Contract

20. Consistent
emerging
themes across
entire company
Theme Values/Behaviors Insight / Evidence
One Tribe/
Community
Team work
Family
Tribal
Shared passion
Visible galvanized
culture
“Team before ego, best in world”.
“Support each other rather than try to advance our personal agendas at their
expense.”
“Wider gaming community included in tribe do everything for that community”.
“A truly global company”.
Come As You Are, Do
What You Love
Passion for the work
Shared passion
Obsession
Creative freedom
Inclusivity
Fun
“Embrace diversity of interests – integrate that into the work environment.”
”Be yourself, bring your passion”
“Feel comfortable, come as you are.”
“Much more comfortable here, laid back, its family here.”
“Have fun through hard work”.
Pushing The
Boundaries Of
Entertainment
Commit to quality
Fan first
Ethics as compass
Freedom (to win &
fail)
Futuristic
“Better to delay than hit a delay with something that isn’t epic”.
“Never sacrifice quality to meet a date”.
“No limit to ideas – it’s unbounded. Creating things that nobody has ever
done before pushing the limits of entertainment”.
Everyone Can Play
Their Part
Autonomy
Freedom
Open
Accepting
Making an impact
“Everyone is willing to play their part and help out, even if it isn’t their job or
expertise”.
“Everyone's ideas are welcome and listened to”.
“We are a diverse bunch of people and accept you for who you are”.
Protecting But
Enhancing The
Legacy
Passion for the
product
Quality first
Pride & respect for
heritage
Protective
“Blizzard by comparison is the gold standard in the games business.”
“Everyone is very protective of the legacy and wants to take it forward with
respect”.
“We take pride in what we’re doing and share a passion for the games and
what’s best for the customer.”
Feed Your Curiosity Hunger to succeed
Commitment
Diversity of thinking
Obsessive
“You need to want to know lots of different things and remain curious and
continuously learn and adapt and commit to self development”.
“Encouraged to pursue your hobbies and interests and even game in works
time “Lots of ways to learn new things and keep learning in and out of work”.
“Lots of ways to learn & grow – diverse classes”.

22. GIVE & GET GIVE & GET GIVE & GET GIVE & GET

37. ●
●
●
●
●
●
●
●
●
●
●

38. Owned
Paid
Advocates
Events

44. BEFORE
AFTER

50. People Impact
•
•
•
•
•
•
•
•
Business Impact
•
•
•
Customer Impact
•
•
•