#FIRMday Manchester 19th March 2015 - eArcu Mobile Matters

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This document discusses how mobile devices are changing recruitment and the job search process. It notes that over 50% of job searches are now done on mobile devices. It highlights several company case studies that have improved the candidate and employer experience by developing fully mobile recruitment systems that allow candidates to search, apply, interview and onboard all from their mobile phones. This helps reach candidates anytime and builds trust by having a consistent experience across all devices. It also provides an example of how BP Retail streamlined the recruitment process from initial application to onboarding within 24 hours by transitioning everything to mobile.

Recruiting & HR

Mobile matters
by Andy Randall CEO eArcu

The headline statement
“Over 50% job searches on mobile”

Client experience –
EE (Orange/T-mobile)

Setting expectations,…
The employer’s view

Then letting them crash
The candidate’s perspective

What good looks like
Corporate site Careers site Job Search
Interview booking Offers Onboarding

Different candidates
Bar & restaurant
candidates
Engineers
Retail staff
Builders
Nurses, carers, volunteers

Significantly faster time to hire
24 x 7
decision
making
Shortlisting
at home

Taking a swipe at the mouse
Live
demo
Use
laptop

Scanning new horizons - QR codes
Estate agent boards

BP Retail Case Study
• From attraction to onboarding
• Scan QR codes with GPS to present local jobs
• Situational Judgement Tests all on mobile
• Self-service interview booking via smart phone
• Offers received via SMS and accepted on the
phone
• On-boarding on any device has reduced time
from 3 weeks to 24 hours
– (Emergency contact, next of kin, tax, bank account,
uniform, policies, etc.)

Much more than smaller
• Initial expectations is a job search app
– Ultimate insult job search with email to inbox
– Lose candidate trust
– Avoid careers site mobile or job search unless everything is
• Reaching candidates at different times of day
• Reaching different candidates
– Retail, engineering, bars, restaurants, transportation
• Not just for candidates
• Touch screen
• Swipe
• Scanning QR codes eg fixed loc for Euclid
• GPS Mapping – jobsnearme
• Signatures

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