This document outlines the use of social media, particularly LinkedIn, as a recruitment tool and presents various training events and webinars offered by Easy Web Recruitment to improve recruitment strategies. It discusses the unique aspects of LinkedIn as a professional network, provides tips for enhancing profiles, and details strategies for direct sourcing and job postings. Additionally, the document includes examples of approach templates for potential candidates and information on upcoming webinars to enhance recruitment practices.

1. Using Social Media as a
Recruitment Tool

2. Introduction
 Director / Founder of Easy Web Recruitment (est. 2005)
 Since 2005 we have been designing and implementing online recruitment campaigns for
large (Tesco, Next, Nike etc) and hundreds of SMEs & NFPs
 Aim to reduce costs and admin burden – essentially vacancy outsourcing

3. Easy Web Recruitment

4. Training Events
 4 Linkedin Webinars that run monthly
 Direct Sourcing Strategies Workshop that I run all over the UK for past 3 years to over
3,000 delegates
 New event recruitment software event “Choosing your next Applicant Tracking Solution”
starts in April 2012 in London, Northampton & Manchester
 All events are free to attend as long as you are a HR or Inhouse Recruitment professional

5. Talks Events
 Delivered several talks for CIPD branches and at the CIPD Conference.
 For example:
 Linkedin for Jobseekers
 Optimising your Linkedin Profile (Jobseekers & Recruiters)
 Integrating Technology & Social Media with your ATS (Applicant Tracking
System)
Feel free to speak to me afterwards or email me (adrian@easywebrecruitment.com)
for any of these notes.

6. Using Social Media (Linkedin) as a
Recruitment Tool

7. The Linkedin Network
Linkedin is different to Twitter & Facebook because:
1.Built for recruiters (or at least in large part for recruiters)
2.More of a professional than social network
3.More of a transactional marketplace than social network

8. How Linkedin works
http://www.youtube.com/watch?v=2pXWrHN0elg

9. Enhancing your Profile

10. Enhancing your Profile a photo
Adding
Good photos
Bad photos

11. Headlines
Enhancing your profile
Don’t miss out on the opportunity to add a headline

12. Headlines
Enhancing your profile
How the headline is displayed in results

13. Enhancing your profile
Summary Section
Your summary section is normally very prominently positioned
on your profile and provides an overview of:
• Who you are.
• What you do.
• Why you joined / what you hope to achieve on Linkedin.
• How open you are to being approached.

14. Enhancing your profile
Summary Section
Good example of summary from a recruiter profile

15. Building a Network & Joining Groups
- Live

16. Broadcasting to your Network

17. Posting jobs on Linkedin
You can update your connections via your profile page OR followers
of your company
Profile Update
Company Update

18. Posting Jobs in Groups
(free)
Jobs within groups are actually now the paid for jobs that group members have
engaged with (posted, applied for, liked etc). You can still post “jobs” in almost
all
groups for free, but they are called “Career Discussions” ?!
Once again, when you post use a bit.ly to measure the results (the number of
people who clicked the link).

19. Content Syndication via your ATS
Let your ATS automatically update your all your social media
properties via RSS

20. Content Syndication via
3rd Party Tools
Login to one system and update all your social media properties.

21. Linkedin Headhunting Live!

22. Linkedin – Approach Strategies
Template Message Approach
I am conducting a search on behalf of my client the Social Enterprise Coalition who are
looking for a CEO to lead the UK’s national body for Social Enterprise into its next
phase. The role is based in London and is paying £75-85k Basic + & Benefits.
Details of the role can be found on our site here:
http://jobs.easywebrecruitment.com/pls/www/wd_portal.show_job?
p_web_site_id=1&p_web_page_id=1816
Given your background and network within this area, I wanted to ask if you might be
interested or knew anyone who you could recommend? This is a key role for them,
hence the highly targeted search.
I greatly appreciate your assistance and look forward to hearing from you.
Kind Regards
Adrian McDonagh

23. Linkedin – Approach Strategies
Confidential Approach
I am conducting a search on behalf of a FTSE 100 client of ours who are looking for a
Director of Merchandising. The role is paying £120-160k Basic + a truly excellent
benefits package.
This is a highly confidential role hence I cannot provide too much information at this
stage. My client has reviewed your public Linkedin profile and has selected you as one
of the six profiles she would be interested in having a conversation with. At this stage
I was looking to see if you were potentially open to listening to new opportunities and
would be will to have a conversation with my client?
I greatly appreciate your assistance and look forward to hearing from you.
Kind Regards,
Adrian McDonagh
Managing Director
EasyWebRecruitment.com

24. Linkedin – Approach Strategies
Confidential Approach Results – 57% Response Rate

25. Linkedin – Approach Strategies
Invite to interview approach
I am currently working with Matt Tomlinson (http://uk.linkedin.com/pub/matt-
tomlinson/0/405/b90) at Touchbase ( http://www.touchbaseglobal.com ) and he is looking to
recruit a Midlands based Account Manager.
We have been doing some research with Matt on Linkedin and your profile jumped out at us.
He agreed with us that your skills/experience would be a good fit for this role and he is keen
to set up an initial conversation.
Can you let me know if you are open to looking at new career opportunities and if you would
like to have a conversation with Matt?
Kind Regards,
Adrian McDonagh

26. New Webinar Structure
3 Linkedin Webinars for Recruiters
1. Building a profile and getting started.
2. The four different ways to recruit via Linkedin.
3. Searching Linkedin using advanced search techniques.
These webinars run once a month: http://bit.ly/Linkedin-Rec-Webinars
for more information.

27. New Webinar Structure
Linkedin Webinar for Recruitment Managers
Developing a Linkedin Recruitment Strategy for your Organisation
• Why you should consider building a Linkedin Group.
• Designing the correct strategy for your Linkedin Company page.
• Integrating Linkedin technology into your Careers site.
This webinar runs once a month: http://bit.ly/Linkedin-Rec-Webinars for
more information.

28. Your Presenter
Tel: 01933 667126
Email: adrian@easywebrecruitment.com
Feel free to contact me for any follow up questions.