This presentation was prepared for a course on Product Management at Product School, Mountain View California. This enlists a product idea i prepared for LinkedIn

1. Vijith
Venkatesh

2. Why LinkedIn?

3. Noble Mission
“Connect the world’s professionals to make them more productive
and successful”
Useful Value Proposition
“Connect talent with opportunity at massive scale”
Lofty Vision
“Create economic opportunity for every member of the global
workforce”
My Personal Belief

5. What’s Working and What’s not?

6. 400 Million registered Professionals in over 200 countries
40 million students and recent college graduates
6 million open job listings
More than a billion Skills endorsements
2 new members join LinkedIn per second

7. 2014 2015 2016
Members 277 347 414
% change 37% 25% 19%
Revenue 1529 2219 2991
% change 57% 45% 35%

8. Understanding the User

9. “LinkedIn is definitely the first place I go to, for professional
networking and job search”
“I am confused about specific skills, that the companies are
looking for”
“I always visit people’s profile before deciding if that job’s a right
match”
“If only it could tell me, where’s the skills’ gap?”

12. Proposal

13. “Future education doesn’t happen in the brick and mortar
universities”
Skills Based Professional
Development
1. They compare with other industry professionals
2. They look up the skillset required for a job
3. They want to learn about a new skill

15. Prototypes

30. Metrics

31. 1. Happiness
– Net-Promoter Score
2. Engagement
– Number of visits per week
– Number of transitions to skills pages
• From user profiles
• From job pages
• Independent searches
3. Adoption
– Number of new skills added to the profile
– Number of new skills added to the learning list
– Number of new Premium upgrades
– Number of new Lynda upgrades
4. Retention
– Number of subscription cancellations
or
– Number of subscription continuations

32. GTM Plan

33. Messaging: “Skills based professional development is the future
of education”
Product : Skills Finder
Promotion :
• Press Release
• Influencer Posts
• Publicity video
• Tweets, Facebook posts
Price : Linked Lynda videos are premium, but consolidated
pricing plan can be introduced later
Place :

34. Future Road-Map

35. • Single Sign-On, LinkedIn & Lynda.com
• Account Consolidation
• Skills Recommendation
• Content Curation, Skills Tagging
• Building Partnerships

36. Thank You