In this session Stephen Day, Sales Manager and Victoria Creamer, Principal Consultant at Recruitive will discuss how to attract the best candidates with a great looking and engaging careers website while retaining essential recruitment functionality. • Is your Careers Site attractive and Engaging for Candidates? • How do you Drive Traffic to your Careers Website? • Is your website optimised correctly for search engines? • Does your website connect to Google Jobs? • Does your website promote and retain your brand? • Does your ATS seamlessly integrate with your careers website?

2. Candidate
Attraction Careers Websites
Agenda
Careers
Websites
Presented by Victoria Creamer & Steven Day

3. Candidate Attraction
Presented By Victoria Creamer
Principal Consultant

4. Demographic
Channels Attraction

5. Candidate Demographic
Experience
Education
Location

6. Channels
14%
Employee
Referral
61% Career
Site
12% Social
Media
12% Jobs
Boards
1% Other

7. How do they get there?
70%+

8. Attraction

9. Careers Websites
Presented by Steven Day
Sales Manager

10. Secure
Responsive
GDPR
Google Jobs
Fully Branded
Third Party
Jobs Feeds
Social Media
Job Posting
Fully
Updateable
Blogs & Articles
Embedded
Media
SEO
Landing PageCandidate
Registration
Secure
Candidate Portal
Job Mate
Integration
FEATURES

11. Bespoke
Website Design

12. Protect
Your Brand!
Unique Design
Promote Your Ethos
Engaging Content
Imagery & Media
Your People
Integrate With Corporate
Website
No Templates
No Pop Up Windows

13. SEM & SEO - Search Engine Marketing
Search Engine Optimisation

14. Search Engine Marketing Search Engine Optimisation
Optimize Images & Links
Unique Meta Tags Across All Pages
Quality Content & Media
Regular Content
Substantial content
Create custom URLs
Meta Tags & Descriptions
Descriptions – Easy to Read &
Presentable
Branding – Company Name
Paid Adverts

16. Meta Tags

17. Mobile Compatible
Mobile Usage
Accounts for Half
Of Web Traffic
Worldwide.
Soon to be 60% &
Growing.

18. Usability
•Quick To Navigate on PC/Phones/Tablets
•Filtered Job Searches
•Quick Applications
•Quality Content & Media

19. Website Content
Regular content
Quality content
Content Management System (CMS)
SEO
Video Content
Meta Data
Custom URLs

20. Link Automatically to
Google Jobs
Launched in 2017
70% Job Seekers Start
via Google Searches
Updates Automatically
Include Structured
Job Data
Local Job Searches

21. Branding Continuity
Direct
Local Searches
Rank In Google Search
Free
Reduce HR Costs
Filtered Searches Reduce Jobs Board Spend
Increase Candidate Engagement

22. Website Analytics
• Track Visitors
• See Traffic Flow
• Hot Spots
• Search Positioning
• Track Referrals
• Demographics

23. Candidate Drop Off
Avoid Pop Up Windows- Increases Candidate
Drop Off

24. Demographics
Review the Demographics of Your Careers Page

25. Overview
Monitor Growth & Record Events

26. Interests
Review Your Visitor Base

27. Referrals
Monitor Where Your Traffic Originates From

28. Search Console
Monitor Search Clicks & Impressions

29. Hints & Tips
Create URLs to Match Search Phrases
All Jobs to Have Descriptive URLs & Meta Tags
Include Company Name in Meta Tags if Possible
Add Search Tags to Images & Media
Add Key Phrase Tags to In Page Links
Add Job Title & Description to 1st Job Description Paragraph
Reduce Pop Up Windows
Add Unique Meta Tags to All Pages Where Possible

30. Thanks For Listening.
Want A Free Website Review?
Call us today on 0345 600 0550
Or email info@recruitive.com
Please click here to complete our
Careers Website Survey