This document provides an overview of using social media effectively for business purposes. It recommends creating a social media strategy that identifies goals, target audiences, key messages, and platforms. Popular platforms like Facebook, Twitter, and LinkedIn are discussed. Tips for saving time include using RSS feeds, third-party scheduling apps, and mobile apps. Successful social media requires regular posting of quality content. Resources for further information are also listed.
Este documento presenta datos relevantes de las redes sociales; identifica las más relevantes y los usos que tienen, especialmente para el marketing.
Acaba con una serie de recomendaciones y tácticas a seguir para poder aprovecharlas al máximo.
This document discusses content strategy for social media platforms. It addresses what types of data to include, how much data is needed, who will receive the data, how to display it, when to deliver it, and where the data is located. The types of data that work well for social media include rich text, photos, videos, audio, and PDFs. Content should be accessible on desktop and mobile browsers as well as through apps and other channels. Strategies are outlined for organizing large amounts of content and improving the findability and discoverability of data.
This document provides guidance on how to organize, market, deliver, evaluate and archive financial education Twitter chats and social media resources. It discusses setting goals and a schedule for the chat, determining a hashtag, topics and questions, promoting the chat, facilitating the discussion, evaluating impact, archiving with Storify, and planning future chats based on lessons learned. Key steps include choosing a date and time, creating a hashtag, planning topics, promoting on social media, moderating the live discussion, analyzing engagement metrics, and archiving the content online for later access.
Manuel Antonio Flores Parada presents on his personal learning network (PLN). He uses various online tools and apps to connect with people who share information to help his learning. He uses Facebook to share information and consume content from important authors. Twitter is also important in his PLN as he follows authors who publish updated content and uses hashtags to discuss topics. Some key Google apps he integrates into his PLN include Blogger for publishing his own content, Google Books for dependable information from authors, and Google+ similarly to Facebook to share information in circles. YouTube allows him to watch videos and subscribe to channels. He also uses Twitter Feed to link his Blogger account to automatically share content on Twitter and Facebook.
My Personal Learning Network - Improved Manuel Parada
Manuel Antonio Flores Parada presents on his personal learning network (PLN) which uses various online tools and apps to connect with people and information to aid his learning. His PLN incorporates Facebook for sharing content and interacting in groups, Twitter for following authors and discussing topics with hashtags, and Google apps like Blogger for publishing content, Google Books for research, and Google+ for community engagement. LinkedIn and YouTube are also included for professional networking and accessing instructional videos. The PLN allows Manuel to expand his learning through virtual connections and information sharing across different online platforms.
This document discusses social media and recordkeeping obligations for government agencies. It defines social media as web-based platforms that allow users to create and share content. When used for government business, social media interactions like comments and replies are considered government records. The document provides guidance on capturing, storing, and managing these social media records in accordance with privacy, copyright, and records management laws. Agencies are advised to review their social media use, identify risks, and provide staff training and standard methods for properly capturing social media records.
Top tips for getting the best results from social media - Jotul Dealer Event ...Rev Marketing
Our Director, Rosie Evans, delivered a brief social media training seminar at Jotul's Dealer event.
The presentation gave a brief overview of how social media can help your business and then went on to give some hints and tips on how to get the most out of your social media activities.
The seminar mostly focused on Facebook and Twitter. It stresses the importance of measuring social media (and in fact any marketing) and looks at tools like Hootsuite and Sumall.
Got a question about this presentation? Drop us an email: evolve@revmarketing.co.uk or call us on 02476 610 054.
Este documento presenta datos relevantes de las redes sociales; identifica las más relevantes y los usos que tienen, especialmente para el marketing.
Acaba con una serie de recomendaciones y tácticas a seguir para poder aprovecharlas al máximo.
This document discusses content strategy for social media platforms. It addresses what types of data to include, how much data is needed, who will receive the data, how to display it, when to deliver it, and where the data is located. The types of data that work well for social media include rich text, photos, videos, audio, and PDFs. Content should be accessible on desktop and mobile browsers as well as through apps and other channels. Strategies are outlined for organizing large amounts of content and improving the findability and discoverability of data.
This document provides guidance on how to organize, market, deliver, evaluate and archive financial education Twitter chats and social media resources. It discusses setting goals and a schedule for the chat, determining a hashtag, topics and questions, promoting the chat, facilitating the discussion, evaluating impact, archiving with Storify, and planning future chats based on lessons learned. Key steps include choosing a date and time, creating a hashtag, planning topics, promoting on social media, moderating the live discussion, analyzing engagement metrics, and archiving the content online for later access.
Manuel Antonio Flores Parada presents on his personal learning network (PLN). He uses various online tools and apps to connect with people who share information to help his learning. He uses Facebook to share information and consume content from important authors. Twitter is also important in his PLN as he follows authors who publish updated content and uses hashtags to discuss topics. Some key Google apps he integrates into his PLN include Blogger for publishing his own content, Google Books for dependable information from authors, and Google+ similarly to Facebook to share information in circles. YouTube allows him to watch videos and subscribe to channels. He also uses Twitter Feed to link his Blogger account to automatically share content on Twitter and Facebook.
My Personal Learning Network - Improved Manuel Parada
Manuel Antonio Flores Parada presents on his personal learning network (PLN) which uses various online tools and apps to connect with people and information to aid his learning. His PLN incorporates Facebook for sharing content and interacting in groups, Twitter for following authors and discussing topics with hashtags, and Google apps like Blogger for publishing content, Google Books for research, and Google+ for community engagement. LinkedIn and YouTube are also included for professional networking and accessing instructional videos. The PLN allows Manuel to expand his learning through virtual connections and information sharing across different online platforms.
This document discusses social media and recordkeeping obligations for government agencies. It defines social media as web-based platforms that allow users to create and share content. When used for government business, social media interactions like comments and replies are considered government records. The document provides guidance on capturing, storing, and managing these social media records in accordance with privacy, copyright, and records management laws. Agencies are advised to review their social media use, identify risks, and provide staff training and standard methods for properly capturing social media records.
Top tips for getting the best results from social media - Jotul Dealer Event ...Rev Marketing
Our Director, Rosie Evans, delivered a brief social media training seminar at Jotul's Dealer event.
The presentation gave a brief overview of how social media can help your business and then went on to give some hints and tips on how to get the most out of your social media activities.
The seminar mostly focused on Facebook and Twitter. It stresses the importance of measuring social media (and in fact any marketing) and looks at tools like Hootsuite and Sumall.
Got a question about this presentation? Drop us an email: evolve@revmarketing.co.uk or call us on 02476 610 054.
Twitter allows users to post short messages (tweets) of up to 140 characters. Users can follow other accounts and see their tweets in their timeline. Hashtags categorize tweets by topic. Wikipedia is an online encyclopedia that anyone can edit to provide information on various topics through written articles, images, and references. Both sites allow users to communicate and share information globally through their unique conventions and structures.
Twitter allows users to post short messages (tweets) of up to 140 characters and interact with other users through following and direct messaging. Key features include hashtags to categorize tweets, lists of trending topics, and retweeting content. However, false reports and eyewitness accounts on events can sometimes spread on the platform.
Wikipedia is an online encyclopedia that provides freely editable information on various topics. Articles contain titles, subheadings, images, and references to structure information for users. Users can navigate between articles through hyperlinks and see related topics or discuss page improvements. The site aims to be a reliable, objective source of knowledge on different subjects.
This document provides an overview of a learning session on using Twitter for research purposes. The agenda includes an introduction to social media and Twitter, decoding common Twitter lingo, setting up a Twitter account and profile, tools to make tweeting easier, archiving tweets and analytics, using Twitter for research, security risks and limitations, tips for getting started, and additional resources. Examples are given throughout of how researchers can use Twitter to disseminate research, connect with other researchers, get research help, share resources, and more. Recommendations are provided on setting up tools like Bitly and TweetDeck to facilitate tweeting as well as archiving and tracking Twitter analytics.
This document summarizes some of the key conventions of Twitter, including its 140-character limit per post, use of hashtags to categorize topics, ability to follow and be followed by other users, and features like retweets, mentions using @, and direct messages. It also notes that Twitter allows for quick communication worldwide and sharing of what's happening in different places.
This document discusses using social media platforms like Twitter, Diigo, and LinkedIn for information gathering and professional networking. It provides background on each platform, describing Twitter as a microblogging service, Diigo as a social bookmarking and annotation tool, and LinkedIn as a professional networking site. It then gives basics on how each platform works and how to use features like tweets, bookmarks, tags, profiles, and recommendations. Finally, it discusses using the platforms together through browser plugins and mobile apps, and the importance of ongoing engagement and housekeeping for effective social networking.
The document discusses several tools for disseminating information online, including sharing resources, digital curation tools, online magazines, and social media platforms like Twitter and blogs. Digital curation tools allow users to select and organize topic-based, searchable collections online. Twitter can be used to disseminate news, links, and images, and creates an archive of events. Blogs provide a way to post information, opinions, or diary entries chronologically and allow comments from readers.
The document is a request for Sydney to be allowed to attend a cast party. It lists parents and the author as people who will be there, and assures that drugs, alcohol, and bad decisions will not occur. No actual statistics are provided about who would be sad if Sydney doesn't attend. The conclusion reiterates that everyone wants Sydney to go, Matt's parents will be home, and Sydney will be unhappy if she doesn't attend while the author can supervise her since attending last year.
This document discusses obstacles and how to manage them. It begins by defining an obstacle as something that stands in the way of progress. It then explores how individuals define obstacles personally and discusses common obstacles people may face. The document presents exercises for identifying daily obstacles and discusses methods for overcoming obstacles, such as using the five Ps: purpose, pride, patience, persistence, and perspective. It emphasizes that managing obstacles daily determines whether one makes progress or remains stagnant. The key message is that the most difficult obstacles are often self-imposed.
The document discusses the 7 layers of security in a computer security ecosystem according to the OSI model: physical, data link, network, transport, session, presentation, and application. It describes attacks that can occur at each layer and how lower layer security measures like firewalls and intrusion detection systems are not sufficient to prevent application layer attacks. The growth of applications and their vulnerabilities has increased risks to the entire security ecosystem. Implementing application security is necessary to proactively reduce vulnerabilities and better protect the ecosystem.
This document provides an overview of solving different types of trigonometric equations. It begins by reviewing how to solve linear and quadratic equations by isolating the variable and sets up examples of solving equations involving trigonometric functions like sine, where the goal is to isolate the trig term and use trig identities to solve for the variable.
A logarithm is defined as the exponent to which a base must be raised to equal the value. Logarithms and exponential forms are equivalent ways to express the same relationship, with logarithms using the log function and exponentials explicitly showing the base raised to a power. Certain rules apply when working with logarithms, like the base and exponent cannot be zero or negative.
This document contains 4 trigonometric equations to solve over specified angle intervals. The first equation is the square root of 3 secant plus 2 equals 0 over the interval from 0 to pi. The second equation is cosecant minus 6 equals 0 over the same 0 to pi interval. The third equation is 9 cosine tangent plus 3 tangent equals 0 over the interval from 0 to 180 degrees. The fourth equation is 2 cosine sine equals cosine.
The document discusses how to graph the square root of a function f(x). It notes that invariant points where the graph of √f(x) overlaps with f(x) occur when f(x) equals 0 or 1. To graph √f(x), one locates any invariant points, draws the graph above f(x) between those points, and adds any other points for perfect squares, connecting them with a smooth curve below the graph of f(x).
This document discusses graphs of trigonometric functions such as sine, cosine, and tangent. It provides definitions of key terms like periodic function, period, amplitude, and sinusoidal axis. It also examines the domain, range, zeros and other characteristics of graphs of f(x)=sin, f(x)=cos, and f(x)=tan over specific intervals. The document notes that as the input x changes, different output values of sine result, and defines the dependent variable y. It explores where the graphs of these trig functions are undefined, such as when cosine equals 0.
This document discusses trigonometric identities involving reciprocal trig functions. It lists worksheets involving identities for sin, cos, tan, csc, and sec including identities 16, 18, 21, 22, 31 and 32 from one worksheet and identities 1 through 19 from another worksheet involving more trig identities.
This document asks which of the following binomials are factors of the expression 9x - 12. The options given are x + 3 and x - 2. Of these two options, x - 2 is a factor of 9x - 12, since (3x - 4)(3x - 4) = 9x^2 - 12x + 12 = 9x - 12.
This document discusses trigonometric ratios and the unit circle. It introduces the CAST rule for determining the quadrant of a point based on the signs of trig functions. It explains how to find the corresponding point on the unit circle given coordinates or trig function values. Finally, it introduces cosecant, secant, and cotangent as reciprocal trig functions and gives an example of finding multiple trig ratios given a sine value.
This document provides examples and explanations of the fundamental counting principle and addition counting principle to solve combinatorics problems. It gives 8 examples of using the fundamental counting principle to count the number of possible outcomes of independent events. These include counting the number of volleyball shoe combinations, outfits that can be created from different clothing items, ways to select committees from groups of people, and 3-digit numbers with no repeating digits. It also provides 5 examples of using the addition counting principle to count outcomes when events are dependent, such as selecting a president and vice president of opposite sexes from a group.
Twitter allows users to post short messages (tweets) of up to 140 characters. Users can follow other accounts and see their tweets in their timeline. Hashtags categorize tweets by topic. Wikipedia is an online encyclopedia that anyone can edit to provide information on various topics through written articles, images, and references. Both sites allow users to communicate and share information globally through their unique conventions and structures.
Twitter allows users to post short messages (tweets) of up to 140 characters and interact with other users through following and direct messaging. Key features include hashtags to categorize tweets, lists of trending topics, and retweeting content. However, false reports and eyewitness accounts on events can sometimes spread on the platform.
Wikipedia is an online encyclopedia that provides freely editable information on various topics. Articles contain titles, subheadings, images, and references to structure information for users. Users can navigate between articles through hyperlinks and see related topics or discuss page improvements. The site aims to be a reliable, objective source of knowledge on different subjects.
This document provides an overview of a learning session on using Twitter for research purposes. The agenda includes an introduction to social media and Twitter, decoding common Twitter lingo, setting up a Twitter account and profile, tools to make tweeting easier, archiving tweets and analytics, using Twitter for research, security risks and limitations, tips for getting started, and additional resources. Examples are given throughout of how researchers can use Twitter to disseminate research, connect with other researchers, get research help, share resources, and more. Recommendations are provided on setting up tools like Bitly and TweetDeck to facilitate tweeting as well as archiving and tracking Twitter analytics.
This document summarizes some of the key conventions of Twitter, including its 140-character limit per post, use of hashtags to categorize topics, ability to follow and be followed by other users, and features like retweets, mentions using @, and direct messages. It also notes that Twitter allows for quick communication worldwide and sharing of what's happening in different places.
This document discusses using social media platforms like Twitter, Diigo, and LinkedIn for information gathering and professional networking. It provides background on each platform, describing Twitter as a microblogging service, Diigo as a social bookmarking and annotation tool, and LinkedIn as a professional networking site. It then gives basics on how each platform works and how to use features like tweets, bookmarks, tags, profiles, and recommendations. Finally, it discusses using the platforms together through browser plugins and mobile apps, and the importance of ongoing engagement and housekeeping for effective social networking.
The document discusses several tools for disseminating information online, including sharing resources, digital curation tools, online magazines, and social media platforms like Twitter and blogs. Digital curation tools allow users to select and organize topic-based, searchable collections online. Twitter can be used to disseminate news, links, and images, and creates an archive of events. Blogs provide a way to post information, opinions, or diary entries chronologically and allow comments from readers.
The document is a request for Sydney to be allowed to attend a cast party. It lists parents and the author as people who will be there, and assures that drugs, alcohol, and bad decisions will not occur. No actual statistics are provided about who would be sad if Sydney doesn't attend. The conclusion reiterates that everyone wants Sydney to go, Matt's parents will be home, and Sydney will be unhappy if she doesn't attend while the author can supervise her since attending last year.
This document discusses obstacles and how to manage them. It begins by defining an obstacle as something that stands in the way of progress. It then explores how individuals define obstacles personally and discusses common obstacles people may face. The document presents exercises for identifying daily obstacles and discusses methods for overcoming obstacles, such as using the five Ps: purpose, pride, patience, persistence, and perspective. It emphasizes that managing obstacles daily determines whether one makes progress or remains stagnant. The key message is that the most difficult obstacles are often self-imposed.
The document discusses the 7 layers of security in a computer security ecosystem according to the OSI model: physical, data link, network, transport, session, presentation, and application. It describes attacks that can occur at each layer and how lower layer security measures like firewalls and intrusion detection systems are not sufficient to prevent application layer attacks. The growth of applications and their vulnerabilities has increased risks to the entire security ecosystem. Implementing application security is necessary to proactively reduce vulnerabilities and better protect the ecosystem.
This document provides an overview of solving different types of trigonometric equations. It begins by reviewing how to solve linear and quadratic equations by isolating the variable and sets up examples of solving equations involving trigonometric functions like sine, where the goal is to isolate the trig term and use trig identities to solve for the variable.
A logarithm is defined as the exponent to which a base must be raised to equal the value. Logarithms and exponential forms are equivalent ways to express the same relationship, with logarithms using the log function and exponentials explicitly showing the base raised to a power. Certain rules apply when working with logarithms, like the base and exponent cannot be zero or negative.
This document contains 4 trigonometric equations to solve over specified angle intervals. The first equation is the square root of 3 secant plus 2 equals 0 over the interval from 0 to pi. The second equation is cosecant minus 6 equals 0 over the same 0 to pi interval. The third equation is 9 cosine tangent plus 3 tangent equals 0 over the interval from 0 to 180 degrees. The fourth equation is 2 cosine sine equals cosine.
The document discusses how to graph the square root of a function f(x). It notes that invariant points where the graph of √f(x) overlaps with f(x) occur when f(x) equals 0 or 1. To graph √f(x), one locates any invariant points, draws the graph above f(x) between those points, and adds any other points for perfect squares, connecting them with a smooth curve below the graph of f(x).
This document discusses graphs of trigonometric functions such as sine, cosine, and tangent. It provides definitions of key terms like periodic function, period, amplitude, and sinusoidal axis. It also examines the domain, range, zeros and other characteristics of graphs of f(x)=sin, f(x)=cos, and f(x)=tan over specific intervals. The document notes that as the input x changes, different output values of sine result, and defines the dependent variable y. It explores where the graphs of these trig functions are undefined, such as when cosine equals 0.
This document discusses trigonometric identities involving reciprocal trig functions. It lists worksheets involving identities for sin, cos, tan, csc, and sec including identities 16, 18, 21, 22, 31 and 32 from one worksheet and identities 1 through 19 from another worksheet involving more trig identities.
This document asks which of the following binomials are factors of the expression 9x - 12. The options given are x + 3 and x - 2. Of these two options, x - 2 is a factor of 9x - 12, since (3x - 4)(3x - 4) = 9x^2 - 12x + 12 = 9x - 12.
This document discusses trigonometric ratios and the unit circle. It introduces the CAST rule for determining the quadrant of a point based on the signs of trig functions. It explains how to find the corresponding point on the unit circle given coordinates or trig function values. Finally, it introduces cosecant, secant, and cotangent as reciprocal trig functions and gives an example of finding multiple trig ratios given a sine value.
This document provides examples and explanations of the fundamental counting principle and addition counting principle to solve combinatorics problems. It gives 8 examples of using the fundamental counting principle to count the number of possible outcomes of independent events. These include counting the number of volleyball shoe combinations, outfits that can be created from different clothing items, ways to select committees from groups of people, and 3-digit numbers with no repeating digits. It also provides 5 examples of using the addition counting principle to count outcomes when events are dependent, such as selecting a president and vice president of opposite sexes from a group.
Workshop given at the 2013 Media Coverage of International Justice conference sponsored by the Samir Kassir Foundation and the Global Center for Journalism & Democracy. Apps and tools to track information, strategies for content distribution and community engagement
I give talks, provide training and work one-on-one with business owners, executives and staff to teach how to use Facebook, Twitter, LinkedIn, Google+ and blogging for business. This slide set is from my Aptos Chamber of Commerce talk, "Twitter for Business," Feb. 9.
Social media has democratized information by allowing users to publish content in addition to consuming it. It has transformed one-way broadcasting into two-way conversations. Key social media platforms include Facebook, Twitter, YouTube, and blogs. While traditional media was controlled by editors, social media is driven and controlled by users. It also faces less censorship. Marketers can use social media to expand campaigns, improve customer service, and build relationships. Measurement of social media success includes both quantitative metrics like website traffic and qualitative factors like sentiment. Effective social media use involves listening, engaging, and refreshing content regularly.
This document provides an overview and learning objectives for a Twitter course. The course will teach students about Twitter's history and functionality, including how to create profiles, understand privacy settings, use hashtags, analyze metrics, and develop a Twitter community. It outlines 4 assignments involving building a community, scheduling tweets, running a campaign, and developing an optimized posting plan. Additional resources on using Twitter for business are also provided.
The document discusses using social media and digital tools to share knowledge from events and projects more widely. It aims to 1) define social media strategies and goals, 2) agree on roles and responsibilities, and 3) produce, aggregate, and share content before, during, and after events. Key tools mentioned include wikis, microblogging, blogs, video/photo sharing, and social networks. The document also discusses collaborating, creating, curating, critiquing, and communicating content through various social media platforms and tools.
Social media for business umbc talk 11 17-2010Brian Razzaque
This document discusses strategies for using social media for business purposes. It provides statistics on major social media platforms like Facebook, Twitter, and LinkedIn. It then discusses developing a social media plan with objectives, strategies, targeted audiences, and technologies. Popular tactics discussed include creating pages/accounts on Facebook, Twitter, LinkedIn, YouTube, and blogs. Tools for managing multiple social media accounts are also presented. The document concludes with steps to get started using some of the most common social media platforms.
Social media networks are sites people use to communicate and engage with one another on the web. It’s grown in popularity over the past decade – for consumers , businesses , Comunityies, ...etc
Social media is a term to describe how these platforms are used.
To learn more about “Social Media 101 - understanding the basic of Social Media” check out the Slide
How to use twitter to grow your businessAndrea Vahl
Are you having trouble understanding how you should be using Twitter for your business? Do you need a solid base of Twitter knowledge so you can lay out your marketing strategy? Find out how and get my e-book: www.andreavahl.com/twitterbook
This document discusses social media trends in 2010 and beyond. It notes that 1 in 3 online Americans update their social media status at least weekly. It also states that 31 million Americans will write blogs in 2010 while over 104 million will read blogs. The document emphasizes that social media should be integrated into business strategies and goals, and outlines steps to structure social media use, including establishing policies, examining workflows, and focusing on tactics not tied to specific platforms.
Twitter is a social media platform with over 140 million users that allows sharing of messages ("tweets") up to 140 characters. It has become popular for sharing news, photos, videos, music and humor in real time. The document provides an overview of how Twitter works and best practices for using it, including consistently tweeting about your interests, effectively following others, engaging authentically, and reducing noise. It also profiles some popular Twitter users and how to measure your effectiveness.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This document discusses how social media has changed communication and how government can use social media tools to engage with constituents. It outlines how the internet and mobile devices have evolved, allowing people constant access to information. This has led to new technologies like blogs, social networking sites, video/photo sharing, and micro-blogging that allow for two-way sharing of information. The document recommends that government create policies for using social media and identify key tools like Facebook, Twitter, YouTube and Flickr to engage with the public and share messages. It provides resources for learning about and implementing social media strategies for government communication.
A presentation about Twitter and how it can be used for PR, communications and marketing. Presented internally for my Weber Shandwick colleagues but applicable to an external audience also.
Twitter 101: How to Humanize Your Tweets in 2017 Marketing Nutz
Whether you are a beginning or advanced Twitter user, deciding how to use the social media channel effectively to grow your business can be challenging.
This presentation deck was used in a recent webinar with SCORE small business and delivered by social media expert Pam Moore who shows you how to humanize your tweets and make them more personal. In doing so, you will inspire people to connect with your small business, trust you and buy your products or services.
Twitter is a social media site that allows users to post short messages called tweets that are up to 140 characters. Users can follow other users to receive updates on their tweets. Businesses can use Twitter to interact with customers, gain feedback, and provide information. Analytical tools like SocialBro and Tweetstats provide statistics about followers, tweets, and trends. Resources for businesses include students, marketing programs, other social networks, and blogs to learn how to effectively use Twitter.
This document discusses online communications and social media. It begins by looking at rational and experiential aims for using social media. It then outlines what will be covered, including looking at social media options, setting up profiles, opportunities, pitfalls to avoid, and developing an online presence. Definitions of social media are provided. Features and uses of Facebook, Twitter, YouTube, and blogging are explained. The document concludes with tips on security and privacy and a glossary of social media terms. It also includes an example of how a creative arts organization called CAPAF uses social media.
The document discusses the effective use of social media for non-profits. It emphasizes that social media is primarily about building relationships and engaging supporters over the long term, not immediate fundraising goals. Key recommendations include listening to your audience first before publishing content, engaging in conversations to build a community, and using metrics to define and measure success in a way that aligns with your overall goals such as awareness, engagement or fundraising. Patience is required as it can take 18 months to truly engage supporters through social media.
This document provides an overview of how to effectively use Twitter. It defines Twitter and explains how it works, including basics like hashtags, retweets, and mentions. It discusses when and how often to tweet, as well as how to build followers by interacting with others, using relevant content and hashtags, and being polite. Examples are given for using Twitter for HR, event promotion, and internal communication. Finally, it lists some tools for planning, analyzing influence, and measuring campaigns on Twitter.
Social Media Consultant and Freelance Journalist Karen Kefauver will present ten tips on boosting your Facebook marketing — tips you may not have considered before!
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
1. Telling Your Story in Just
30 Minutes a Day
By
Holly Porter, Marketing
Specialist
MidAtlantic Farm Credit
2. Agenda
• What is social media?
• Plan to save time
• Key platforms to consider
• Tools to save time
• Success stories
• Resources
3. What is social media?
• The online tools used to do what you’ve been
doing for years – networking and building
relationships
4. Social media stats
• Over 80% of all American use a social network
• Americans spend more time on Facebook than
any other U.S. website
• As of September 2011, there were over 800
million Facebook users
5. Social media stats
• As of September 2011, 200 million Twitter
users – more than 50% active users who log in
once a day
• 230 million tweets a day
• Over 147 million members of LinkedIn
• 40% of social media users access through
mobile devices
6.
7. Plan to save time
• Create a social media strategy
• Think of it just like any other marketing
strategies
• Consider goals, audience, messages,
strategies, tactics and measurables
8. Social media strategy
• Goals – number of fans, followers, etc.;
interaction; number of blog postings
• Audience – customers, potential customers,
family, friends, co-workers, other realtors
• Messages – what’s your competitive
advantage
• Tactics – Facebook, LinkedIn, Google+,
YouTube, Twitter, Flickr, Wordpress, ??
• Measurables – how to determine goals
11. Facebook
• Connect with friends, family, customers,
consumers & peers
• Participate/Create groups – things you are
passionate about
• Develop lists
• Remember content – be active
• Use photos/vidoe when you can
12.
13.
14. Twitter
• Twitter is a free social networking micro-
blogging service that allows its users to send
and read other users’ updates (tweets), which
are text-based posts of up to 140 characters in
length – Wikipedia.com
• Cocktail party with lots of mini conversations
going on
15. Twitter
• Set up identifiable twitter name
• Complete and customize your profile area –
160 characters
• Start tweeting
• Find people to follow
• Engage
16. Twitter
• Learn the lingo
– Twitter handle = Username
– Update = Tweet (a posting)
– @Reply = public message sent from one person to
another
– Direct Message (DM) = “private” message sent
from one person to another
– Retweet (RT) = to repeat what someone else has
tweeted
– Hashtags (#) – group events, ideas for search
17.
18.
19. LinkedIn
• Geared towards professionals looking to
network
• Great way to showcase expertise
• Approximately 408,000 active realtors with
579 realtor groups
20. LinkedIn
• Set up profile – 100% completeness
• Use keywords to optimize profile
• Set up – email, text
• Start connecting
• Join a group or two
• Ask and answer questions – remember these
are professionals
21. Promote
• Add social media icons to current website
• Add social media to mailings/flyers – Find me
on Facebook; Follow me @Name
• Add social media to business cards
• Add social media to signage
• Add social media to ads
22. Time saving tools
• RSS feeds/Social Searches
• Third-party apps – Hootsuite, Tweetdeck
• Mobile apps
23. RSS & social search
• Real simple syndication
• Great tool to help give ideas and more info
about topics or for name searching
• Delivers content right to your
computer/mobile device
24. RSS & social search
• Web-Based - Google Reader, My Yahoo,
NewsGator
• Browser Built-In – Firefox’s Live Bookmarks,
Internet Explorer 7
• Mobile Readers – Yahoo Mobile, Google
Mobile, AOL Mobile
• Email-based – Google Alerts, Yahoo!Alerts,
Mozilla Thunderbird
25.
26.
27. Third party apps
• Don’t Tweet from Twitter
• Schedule postings
• Monitor several social media tools in one
28. Third party apps
• Desktop Applications
– TweetDeck – tweetdeck.com
– Seesmic Desktop – desktop.seesmic.com
– Yoono – yoono.com (Firefox & Google Chrome)
• Browser-Based Applications
– Hootsuite – hootsuite.com – free or paid
– SocialOomph – socialoomph.com – free or paid
– Ping.fm – free service
29.
30.
31. Mobile apps
• Social media set-up – Mobile, Text, Email
notifications
• Free apps for most mobile devices – Facebook,
Twitter, Google+, LinkedIn
• Hundreds of other apps specific for social
networking
32. Resource list
• www.socialmediaexaminer.com/26-promising-social-media-stats-for-small-
businesses/
• Brian Solis – Altimeter Group -www.briansolis.com
• About.com – Marketing – Laura Lake -
marketing.about.com/od/socialmediamarketing/a/5-Steps-That-Will-Give-You-A-
Winning-Social-Media-Strategy.htm
• appworld.blackberry.com/webstore/category/51
• iphone.appstorm.net/roundups/lifestyle-roundups/100-social-networking-apps-
to-feed-your-internet-addiction/
• Social Media Examiner – socialmediaexaminer.com
• Mari Smith – Facebook – marismith.com
• Hollis Thomases – WebAdvantage.net
• NAR - Field Guide to Social Network for Realtors -
www.realtor.org/library/library/fg125
• HubSpot.com – Intro to Twitter for Business
• Twitter, Facebook, LinkedIn, Social Media for Dummies Books
33. Thank you!
Holly Porter, Marketing Specialist
MidAtlantic Farm Credit
hporter@mafc.com
800.573.3028
Find us on Facebook – MidAtlantic Farm Credit
Text: like MidAtlanticFarmCredit to 32665
(FBOOK)
Follow us on Twitter - @MidAtFarmCredit
Editor's Notes
Before we go too far, I’d like to see what you’d like to learn more about, to make sure it gets discussed?
How many are here to learn about SM for business? How many for personal?
How many of your are already on Facebook? Account or page? Linked In? Twitter? YouTube? Blog?
Any other social media platform?
Let me intro myself – 11 years with MAFC, current LEAD MD Class VII fellow working with SM for @ 3 years,
attended several workshops and classes just like this, as well as use many of the resources I’ll give you at the end.
This is the agenda that I plan to cover for today
We’ll do a very general over of the what social networking is and jump into some of the best ways we’ve found to help save time while still getting the most of your social networking.
And as we go along, we’ll look at some successes that others have had, to see how you might be able to incorporate them into your business.
How many of you have attended a Farm Bureau event? DE Ag Industry dinner?
Participated in an organization or fundraiser? Why? Some personal; some business – to meet people and to connect with them.
Same with social networking – only you are doing it on the computer or smart phone.
I believe Social Media is one of the best things to happen for telling the ag story (Agvocacy group next door); Low cost; high impact
Many articles are saying that social media is changing small business for the better, and here are some of the reasons
Okay, Holly, we’re already convinced, now how do we make it work in our already busy lives?
This slide shows the hundreds of different social media sites out there – it’s overwhelming, isn’t it? It doesn’t have to be.
MidAtlantic had the same dilemma you are probably in – we knew social media was a great addition to our marketing, but how do we manage it all.
If you are here representing a business, or looking to use SM for agvocacy, here are some important steps for saving time
The first step we did – sit down and create a social media strategy as part of our overall marketing plan.
You know you can’t do everything out there, so figure out what you can do.
Messages – What sets your business apart? Specific products? Events?
How does that competitive advantage translate to online?
Some additional tips in setting up your social media strategy
Content is king; Honest voice
This is probably the toughest part – but so essential. Will leave a longer impression on people;
content involves not only what you share, but commenting on others as well – we’ll talk in a minute about some tools to help you on finding what others are saying easily
Some stats have shown for every 10 posts, there should be 6 personal, 4 marketing/promoting – 60%/40%
Use same keywords throughout different platforms – for business this all comes back to search engine optimization
Again, just like your other marketing strategies, you can’t do all things and do them well.
So find what works best for you. These are tons out there, and that could be a whole presentation in itself, so we’ll just review 3 of the top ones for today.
Goal should be to attract people to your site, build trust, gain visibility. People want to know you for who you are.
Develop or participate in groups that are key to things you are passionate about – poultry farmers in Kent county; Women in Ag in Delaware
Create lists – Click lists – create lists; can automatically put in list when requesting or confirming friend. Can go back and add people – Manage Lists; Can post only to certain lists
Other tips – Photos from the farm, on the tractor, at ag events – be engaged
I’m often asked about privacy – be sure to adjust these to what you want.
For business pages, everything should be open, and you should allow people to post to your page.
For personal, you may want to have just friends see postings or do a custom setting.
Text messaging for the world to see
One of the best sources for agvocacy
Twitter search and “Who to Follow” feature, look at who is following people you follow, don’t follow too many people at once – Twitter ratios;
25 – 50 per day – allowing time for people to follow you back;
set up topics to search for and talk with people – answer questions, give advice – Don’t sell right away.
Amber - Twitter
Hashtags are easy ways for people to search for particular topics or key words.
Think about your favorite TV show – how many have recently seen the pound sign with the name in the corner - #TrueBlood, #AmericanPickers.
The TV shows use those as ways to monitor what people are saying and create talk around an even or topic
individuals can use them to find other people interested in those shows.
Could have a hashtag for Women in Ag conference – to encourage people to talk about it
Great resource included to help with Twitter
If Facebook is a coffee shop; Twitter a cocktail party; LinkedIn is a Chamber/Farm Bureau event
Education, work experience, photo, recommendations
Keywords – expertise or business – what you sell
Many groups you’ll have to request to join – they are private – this makes the info and people a little more reliable
Groups are a rolodex of resources – I don’t have all the email addresses, but I can ask questions and get answers to particular topics
Build it, and they will come – NOPE; just like traditional marketing, you have to promote.
Just like promoting a website
But again, these are just additional marketing tools to get to your overall goal of selling whatever you have
So don’t forget what you already do – just integrate – very much like you did when you first set up a website, I’m sure.
So, you know you want to be involved with social media, you have the strategy, have chosen the platforms,
now how in the world do you keep it all straight, and not be on the computer 6 hours a day?
Not even sure where to start for content. It’s out there.
And even if you are just getting started in social media, I bet your name or company is already out there.
Even if you aren’t in the conversation, it’s going on without you. Stay on top of that through searches.
Set up searches for your name, company, competition key words
Browser Built-In – Internet Explorer – Windows 7
Email based mobile readers
BIG TIME SAVER!! When on the computer at home or another mobile device or tablet
Set up columns or silos of information based on what you want to see
Some are free and some you have to pay for certain parts
In general facebook doesn’t work as well in these, but still a good quick source
Columns
Manage several handles
Filter searches
Similar with hootsuite
Remember the stat that 40% of folks are viewing social media via mobile devices?
Many of the apps I mentioned previously are also available for mobile, but here are a few more to look into – I’ve included a couple of resources to check out.
If you have automatic feeds to your phone if someone should mention or post on your pages, then it saves time from having to go into the sites as often, too.
Another easy way to stay connected by your mobile device is to make sure when you set up your social media platform, you allow for either email or text notifications.
You can also upload photos from your phone as well – you’ll want to be sure to check your mobile and data plans
Local Farmers Insurance agency in California.
Welcome page – charitable donation & using video
Also note the tabs – get a quote, products, testimonials – a mini website to keep people on the page longer
Local business – Fifer Orchards in Camden, DE. Photos, updates – even when not in season; Twitter feed; recipes, tips, events, when products are in season - timeliness
These are several of the social media resources that I use either daily or while I was setting up this presentation.
Many of blogs that you can set up using those RSS feeds
Hollis is local – based in Havre de Grace
Thank you for your time. I hope that today I’ve helped you:
Understand social media little better
Offered some time saving tips
And shown you some ideas from other successful sources
Ask one thing of everyone here -
Like or Follow