SlideShare a Scribd company logo
Presented by Ms. Ejlal Alkhuzaei
@ejlalkh
• What is all about Social Media ?!!
• Why you Should have Social Media ?!!
• What Should do before Open a Social Media Accounts ?!
• Social Media Terminology ( Lingo / Jargon )
• General Recommendations for Social Media for Non-Profit or Profit
Community/ Company / institutions or Personal Account .
• Popular Social Media Platforms
• Get Familiar with Main Social Media Platform
• Live example of Usage of Social Media
• What is Media ?!
• What is Social Media ?!
Media [ mee-dee-uh ]
a plural of medium
(usually used with a plural verb) the means
of communication, as radio and television,
newspapers, magazines, and the Internet,
that reach or influence people widely: The
media are covering the speech tonight.
Social Media
: forms of electronic communication (such as websites
for social networking and microblogging) through which
users create online communities to share information,
ideas, personal messages, and other content (such as
videos) - dictionary.com
Social media are the online publishing and
communications tools, sites, and destinations of Web
2.0 that are rooted in conversations, engagement, and
participation. - 30-Minute Social Media Marketing: Step-by-step Techniques to Spread
the Word About Your Business, Social Media Marketing in 30 Minutes a Day – Susan Gunelius
• What is Social Media ?!
• E- Portfolio
• Build brand
• Personal
• Non-Profit organisation / institution / Companies …etc.
• Profit organisations/ companies / institutions / business
• CPD : Continue Professional Development
• Builds awareness
• ….etc
• Mission, Vision , values and Goals
• Target Audience
• The Message would like to get it cross
• The Sound , language , visual , ..etc.
• Guidelines of the Social Media Account
Terminology Definition
Post : something (such as a message) that is published online
Hashtag This allows you to organize content and track discussion topics based on those
keywords.
Mention Whenever someone name-drops a person or brand online, that’s a social
mention.
Repost / Retweet Re distribute Posts from original Sources in social media
Like Liking a post indicates that you appreciate it
follower People who are following your Page / Account
Following People who you follow their Pages and accounts
• Remember it is your digital Footprint
• Know your Audience and Goals
• Post regularly, and make a routine .
• Experiment platform and ideas .
Most popular social networks worldwide as of January 2020
Most popular social networks Bahrain as of January 2020
• Social Network type of Platform
• Most used Platform
• Has three Present Type :
• Personal Profile
• Page
• Group
• Ability to Post different type of
post.
• More Flexible and advance than
other platform
Facebook PageFacebook Profile
• Microblog Social Media Type
• Hashtag an essential
• Less is more “‫دل‬ ‫و‬ ‫قل‬ ‫”ما‬
• 240 character
• 4 picture max to attached
• 1 video at time
• 1 Poll
• Thread Tweet facilities
• Visual Social Media Platform
• 4 Type of Post
• Feed Post
• Highlight
• Story
• IGTV
• Feed Post max 10 Picture and Video
• Feed Video Max 1 Minute ( 60 Sec )
• IGTV for Video more than 1 Minute
• 30 hashtag
• Video Social Media Platform
• Playlists
• Intro video
• Hashtag
• Ask Bahrain
• Instagram Account @askbahrain
• Help people to find their inquires
or needs
• Use Archive or indexing Strategy to
organise the feeds.
• Ask Bahrain
• Instagram Account @askbahrain
• Help people to find their inquires
or needs
• Use Archive or indexing Strategy to
organise the feeds.
• Ask Bahrain
• Instagram Account @askbahrain
• Help people to find their inquires
or needs
• Use Archive or indexing Strategy to
organise the feeds.
• EdTech Team
• Twitter Account @edtechteam
• Each Member of Team has own
Twitter Account.
• The Main Account will Retweet the
team members tweets and
Community Tweets
• St Christopher’s School
• Facebook Account @stchrisbahrain
• School Message , Events , activities
update .
• St Christopher’s School
• Official Twitter Account
@stchrisbahrain
• Micro blog, and Communities
• Taim Falasi
• Taim Flashi: @TaimAlFalasi
• Nice Categories to different Shows
in single account .
#Ask4TechTip
Follow @ejlalkh
To keep up-to-date with Technologies
Ejlalkh.ml / @ejkhtechtip
Ejlalkh.com
@ieeeuobstudentsakhir
@ieeeuobstudent1

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Social Media 101

  • 1. Presented by Ms. Ejlal Alkhuzaei @ejlalkh
  • 2. • What is all about Social Media ?!! • Why you Should have Social Media ?!! • What Should do before Open a Social Media Accounts ?! • Social Media Terminology ( Lingo / Jargon ) • General Recommendations for Social Media for Non-Profit or Profit Community/ Company / institutions or Personal Account . • Popular Social Media Platforms • Get Familiar with Main Social Media Platform • Live example of Usage of Social Media
  • 3. • What is Media ?! • What is Social Media ?! Media [ mee-dee-uh ] a plural of medium (usually used with a plural verb) the means of communication, as radio and television, newspapers, magazines, and the Internet, that reach or influence people widely: The media are covering the speech tonight. Social Media : forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos) - dictionary.com Social media are the online publishing and communications tools, sites, and destinations of Web 2.0 that are rooted in conversations, engagement, and participation. - 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business, Social Media Marketing in 30 Minutes a Day – Susan Gunelius • What is Social Media ?!
  • 4. • E- Portfolio • Build brand • Personal • Non-Profit organisation / institution / Companies …etc. • Profit organisations/ companies / institutions / business • CPD : Continue Professional Development • Builds awareness • ….etc
  • 5. • Mission, Vision , values and Goals • Target Audience • The Message would like to get it cross • The Sound , language , visual , ..etc. • Guidelines of the Social Media Account
  • 6. Terminology Definition Post : something (such as a message) that is published online Hashtag This allows you to organize content and track discussion topics based on those keywords. Mention Whenever someone name-drops a person or brand online, that’s a social mention. Repost / Retweet Re distribute Posts from original Sources in social media Like Liking a post indicates that you appreciate it follower People who are following your Page / Account Following People who you follow their Pages and accounts
  • 7. • Remember it is your digital Footprint • Know your Audience and Goals • Post regularly, and make a routine . • Experiment platform and ideas .
  • 8. Most popular social networks worldwide as of January 2020
  • 9. Most popular social networks Bahrain as of January 2020
  • 10.
  • 11. • Social Network type of Platform • Most used Platform • Has three Present Type : • Personal Profile • Page • Group • Ability to Post different type of post. • More Flexible and advance than other platform Facebook PageFacebook Profile
  • 12. • Microblog Social Media Type • Hashtag an essential • Less is more “‫دل‬ ‫و‬ ‫قل‬ ‫”ما‬ • 240 character • 4 picture max to attached • 1 video at time • 1 Poll • Thread Tweet facilities
  • 13. • Visual Social Media Platform • 4 Type of Post • Feed Post • Highlight • Story • IGTV • Feed Post max 10 Picture and Video • Feed Video Max 1 Minute ( 60 Sec ) • IGTV for Video more than 1 Minute • 30 hashtag
  • 14. • Video Social Media Platform • Playlists • Intro video • Hashtag
  • 15.
  • 16. • Ask Bahrain • Instagram Account @askbahrain • Help people to find their inquires or needs • Use Archive or indexing Strategy to organise the feeds.
  • 17. • Ask Bahrain • Instagram Account @askbahrain • Help people to find their inquires or needs • Use Archive or indexing Strategy to organise the feeds.
  • 18. • Ask Bahrain • Instagram Account @askbahrain • Help people to find their inquires or needs • Use Archive or indexing Strategy to organise the feeds.
  • 19. • EdTech Team • Twitter Account @edtechteam • Each Member of Team has own Twitter Account. • The Main Account will Retweet the team members tweets and Community Tweets
  • 20. • St Christopher’s School • Facebook Account @stchrisbahrain • School Message , Events , activities update .
  • 21. • St Christopher’s School • Official Twitter Account @stchrisbahrain • Micro blog, and Communities
  • 22. • Taim Falasi • Taim Flashi: @TaimAlFalasi • Nice Categories to different Shows in single account .
  • 24. Follow @ejlalkh To keep up-to-date with Technologies Ejlalkh.ml / @ejkhtechtip Ejlalkh.com