Financial planning involves determining the capital required for a business and deciding how to obtain those funds. It aims to ensure adequate funding, minimize costs, match costs and risks, provide flexibility, and optimize capital use. Key factors that influence financial planning include the nature of the industry, the enterprise's goodwill, future plans, available funding sources, general economic conditions, and government policies. The steps in financial planning are establishing objectives, formulating financial policies and procedures, providing flexibility. Limitations include difficulties in forecasting, adapting to changes, coordination, and adapting to economic/policy changes. Benefits include better promotion, direction, capital conservation, liquidity, expansion, and unit coordination.