- Voguish is a partnership firm located in Bijapur that manufactures jackets. - The jackets have features like maintaining body temperature and including an electronic device to control temperature. - The firm uses a skimming pricing strategy and promotes its product through local advertisements, billboards, and magazines. - It aims to position itself as a high-quality product with no competitors in the market.

2.  Name of the Firm : Voguish
 Project : Jacket manufacturing
 Location : Bijapur
 Type of Organization : Partnership
 Name of Partners : Priyanka Jahagirdar
Ankit Porwal

3. Market segmentation
Geographic segmentation
Demographic segmentation
Target market
Product Positioning
This is an innovative product with no competitors. Hence we are positioning our
product as a high quality product with ‘more for more’ positioning strategy.

4. Product
Features
Jacket with a good look
Keeps human body cool in summer and warm during winter season
It has a small electronic gadget in it to adjust the temperature which works on
batteries
Price
We have adopted skimming pricing strategy to skim the market and to recover the
investment made in research and development for the product.
Promotion
Advertisements in local channels of target cities.
Advertisements in local news paper of target cities.
Bill boards and hoardings in target cities.
Ads in magazines of Karnataka.
Place
Direct marketing

5. Strengths
Availability of Low Cost and Skilled Manpower provides competitive advantage to
industry
Growing Economy and Potential Domestic and International Market.
Innovative product
Weakness
Lack of Technological Development that affect the productivity
Lacking to generate Economies of Scale.
Opportunities
Large, Potential Domestic and International Market.
Greater Investment and FDI opportunities are available.
Threats
International labor and Environmental Laws.
To balance the demand and supply

6.  During summer and winter due to excessive heat and cold the productivity
of people is reduced. By wearing our jacket the productivity people is
maintained which in turn results in increasing performance of the
companies and growth in profits.
 This results in increasing revenue to the government by way of taxes which
is used for the welfare and promotion of the society.
 And also when companies earn good profits they perform their corporate
social responsibilities in a better way
 The jacket is also helpful as there are frequent power cuts.

7. Total cost of the Project:
S.No Particulars Total Value
1 Fixed Capital
i.Land & Building
ii.Machineries
15,00,000
13,20,000
2 Working Capital 10,00,000
3 Preliminary & Pre-Operative
Expenses
1,05,00,000
Total Value 1,43,20,000

8. S.No Particulars Amount
1 Own Investment (each
Partner 40,00,000)
80,00,000
2 Bank Loan 40,00,000
3 Loan from friend 30,00,000
Total Value 1,50,00,000

9. Particulars Amount(in ‘00)
Per unit For 10,000
units
Direct material 10 1,00,000
Direct labour 0.936 9,360
Prime cost 10.936 1,09,360
Add Factory Overhead 1 10,000
Works cost 11.936 1,19,360
Add Administrative Overhead 5.064 50,640
Cost of production 16.00 1,60,000
Add Selling and Distribution Overhead 0.75 7,500
Cost of product 16.75 1,67,500
Profit (40%) 11.25 11,250
Selling Price 28.00 2,80,000

10. Particulars Amount(’000) Particulars Amount(’000)
To Purchases 10,000 By Sales 26,600
Manufacturing
expenses
1,000 Closing stock 1,400
Wages 936
Gross profit c/d 16,064
Rs 28,000 Rs 28,000
To Salary 864 Gross profit b/d 16,064
Carriage outwards 30
Advertisement 120
Travelling exp. 70
Commission
on sales
50
Printing and stationery 20
Postage and telegram 30
Audit fees 10
To Dep. On
Land and builbing
Machineries
75
66
Prelimnary exp. Written off 525
Interest on bank
loan
480
To net profit c/d 13,724
Rs 16,064 Rs 16,064
FINANCIAL STATEMENTS
Trading and Profit and loss account
Dr For the year ending 31st
march 2012 Cr

11. Liabilities Amount
(’000)
Assets Amount
(‘000)
Capital 8000
Add net profit 13,724
21,724 Land and building 1500
Less dep. 75 1,425
Creditors 100 Machinery 1,320
Less dep. 66 1,254
Goodwill 200
Furniture 500
Debtors 2,000
Bills receivable 1,250
Investment 1,000
Stock 1,400
Prelimnary exp. 10,500
Less written off 525 9,975
Cash in hand 700
Cash at bank 2,120
Rs 21,824 Rs 21,824
Balance Sheet
As on 31st
march 2012

12. Particulars Amount(’000) Particulars Amount(’000)
To Opening stock 1,400 By Sales 31,920
To Purchases 13,000 Closing stock 2,800
Manufacturing
expenses
1,300
Wages 1,220
Gross profit c/d 17,800
Rs 34,720 Rs 34,720
To Salary 1124 Gross profit b/d 17,800
Carriage outwards 50 Interest on
investment
100
Advertisement 150
Travelling exp. 90
Commission
on sales
70
Printing and stationery 40
Postage and telegram 30
Audit fees 10
To Dep. On
Land and builbing
Machineries
Furniture
75
66
50
Prelimnary exp. Written
off
1,195
To net profit c/d 14,950
Rs 17,900 Rs 17,900
Trading and Profit and loss account
Dr For the year ending 31st
march 2013 Cr

13. Liabilities Amount
(’000)
Assets Amount
(‘000)
Capital 8000
Add net profit 14950
22,950 Land and building 1,425
Less dep. 75 1,350
Creditors 1350 Machinery 1,254
Less dep. 66 1,188
Goodwill 300
Furniture 500
Less dep. 50 450
Debtors 3,500
Bills receivable 1,912
Investment 1,000
Stock 2,800
Prelimnary exp. 9,975
Less written off 1,195 8,780
Cash in hand 800
Cash at bank 2,220
Rs 24,300 Rs 24,300
Balance Sheet
As on 31st
march 2013