The document discusses the design choices made for a film poster. Key elements like the main image, actors' names, tagline, title, director credit, and certification rating were placed prominently to attract audience attention. Awards and reviews were included at the top to establish the film's quality upfront. The credit block and release date were placed at the bottom as is conventional, without obstructing the main visuals. The website was also included at the bottom for additional online promotion opportunities.

1. Review: I have included this review as
it shows the audience that other
people have found this film good and
that it is worth watching.
Award: I have added an award on the top
of the film poster because it is a way of
promoting the film. This is because it
highlights to the audience that this
unknown film is good and worth watching.
I have placed it at the top so it is clearly
visible to the audience.
Main image: The main image is in the
centre of the poster as it is the first
image of the film the audience will see.
It is also the main selling point of the
film poster as it tells the audience a lot
about the film without them even
reading any text. It suggests the genre,
tone and mood of the film before the
audience have even looked at the rest
of the film poster.
Actors names: On the film poster,
I have included the two main
actors names. This allows the
audience to become familiar with
the unknown actors. It also allows
the actors to be promoted through
the film and become well
recognised.
Tagline: I have placed the tagline
‘Finding New Hope Is Not…’ above
the title so it leads into the title. This
idea was used from the film posters
of ‘Kidulthood’ and ‘Adulthood’ as
they both have tag lines that follow
into the title.
Title: I have placed the title in the
middle third of the page as, after
reviewing my designs, I found that
this is where it best fits on the poster.
It is the largest text size on the poster
so the audience clearly know it is the
title.
Directed by: I have used ‘A Film By’ as
this style of introducing the directors is
used in several social realism films
including ‘London to Brighton’ and ‘This
is England.’
Certification: I have decided to place
the certificate rating just below the
title, on the right hand side. This is so
the audience are aware of the age
rating of the film. I have placed the
certificate rating on the film poster so
it is clear to the viewer who the target
audience is.
Credit block: The credit block is placed
in the bottom third of the film poster
as this is the conventional place for it
to be. It contains vital information in
connection with the film. It is placed at
the bottom so it is out of the way and
does not obstruct the main image on
the poster.
Release date: I have placed the release
date below the credit block as this is
where it is conventionally placed. It
does not obstruct the main focus of
the poster but also provides the
audience with information needed if
they want to see the film in the
cinemas.
Website: The website is placed at the bottom of the poster as it is
added information the audience may want. It allows the
convergence of printed advertisement to mix with online
advertisements through the use of the film website.