Poster Design

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This slide stack was presented to UCSB Bren School students in a poster design workshop.

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  • you have to attract people to view your poster and disseminate as much as possible in a maximum of 3-5 minutes... you’ll probably get waaaay less than that










  • PowerPoint at least used to limit you to 56 by 56 inches, you can 2x your poster though!
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF













  • When choosing complementary colors, fully saturated colors will offer the highest level of contrast.
  • Choose good quality images that will not pixelate when you enlarge them.
  • Choose good quality images that will not pixelate when you enlarge them.

  • Yellow text on a white background or blue text on a black background, are difficult to read due to the low level of contrast between figure and ground.
  • Yellow text on a white background or blue text on a black background, are difficult to read due to the low level of contrast between figure and ground.
  • An occurrence known as 'simultaneous contrast' may happen when opposing colors are placed in close proximity to each other. Text may appear to vibrate, or cast a shadow. Eye strain and fatigue will result if a viewer focuses on a document displaying similar properties for an extended time period.
    Some color combinations, such as red text on a blue background, cause illusions when positioned together.
    Sensitivity to Colorblind Deficiencies. The Design of visual documents or signage without thought to the overall contrast level between figure and ground can be problematic for people with sight deficiencies. Can not distinguish between RED and GREEN. If a visual document uses color to relate important information, insure that no information is lost, or potentially misunderstood, when the color is not available.
















  • white space
  • white space


  • Online Heat Map Estimation Software


  • 3 last tips
  • 3 last tips
  • 3 last tips
  • 3 last tips
  • 3 last tips


  • Poster Design

    1. 1. Poster Design Aaron Sobel Bren School, UCSB
    2. 2. If the viewer remembers only one idea about my work, what do I want that idea to be?
    3. 3. If the viewer remembers only one idea about my work, what do I want that idea to be?
    4. 4. artists need tools
    5. 5. Photoshop/InDesign Mac/PC Most flexibility Learning Curve
    6. 6. PowerPoint Mac/PC Familiarity Least Flexible
    7. 7. Pages Macintosh Only User-Friendly Polished
    8. 8. Bren Sez:
    9. 9. Bren Sez: Poster Size Limitations
    10. 10. Bren Sez: Poster Size Limitations Due March 19th
    11. 11. 4’x3’
    12. 12. 4’x3’
    13. 13. 4’x6’ 4’x3’
    14. 14. 4’x6’ 4’x3’
    15. 15. Demo
    16. 16. Demo Page Setup
    17. 17. Compromise of Quality and Size
    18. 18. Compromise of Quality and Size High Quality, Huge File
    19. 19. Compromise of Quality and Size Compatible High Quality, Huge File
    20. 20. FONT CHOICE
    21. 21. Gill Sans Times New Roman FONT CHOICE Courier New Helvetica Neue
    22. 22. dafont.com fontsquirrel.com
    23. 23. FONT SIZE FONT SIZE FONT SIZE FONT SIZE
    24. 24. Complementary Analogous
    25. 25. friends don’t let friends pixelate
    26. 26. Red: Passion, Love, Anger Orange: Energy, Happiness, Vitality Yellow: Happiness, Hope, Deceit Green: New Beginnings, Abundance, Nature Blue: Calm, Responsible, Sadness Purple: Creativity, Royalty, Wealth Black: Mystery, Elegance, Evil Gray: Moody, Conservative, Formality White: Purity, Cleanliness,Virtue Brown: Nature, Wholesomeness, Dependability Tan or Beige: Conservative, Piety, Dull Cream or Ivory: Calm, Elegant, Purity
    27. 27. yellow blue
    28. 28. simultaneous contrast
    29. 29. Use Your Photos
    30. 30. Use Your Photos Consider a Theme (think simple™)
    31. 31. Images are absorbed easier than text -- Architecture 2030: http://www.architecture2030.org
    32. 32. -- Architecture 2030: http://www.architecture2030.org
    33. 33. -- Yes! A Journal of Positive Future, Summer 2006, p. 39
    34. 34. Draw the viewer’s -- Presentation Zen http://www.presentationzen.com
    35. 35. Draw the viewer’s attention -- Presentation Zen http://www.presentationzen.com
    36. 36. -- Presentation Zen http://www.presentationzen.com
    37. 37. -- Presentation Zen http://www.presentationzen.com
    38. 38. -- Presentation Zen http://www.presentationzen.com
    39. 39. why is this better? -- Presentation Zen http://www.presentationzen.com
    40. 40. create white space
    41. 41. Ostriches are scary looking!
    42. 42. Ostriches are scary looking!
    43. 43. know your hot spots
    44. 44. Hot spots draw the eyes -- Crazy Egg: Heat Maps http://crazyegg.com/
    45. 45. Demo feng-gui.com
    46. 46. Demo Heat Map Estimation software feng-gui.com
    47. 47. use more tools
    48. 48. Visio Windows microsoft.com OmniGraffle Macintosh omnigroup.com Kivio Mac • Win • Linux koffice.org/kivio/
    49. 49. Sketch Your Poster
    50. 50. Sketch Your Poster Spell Check
    51. 51. Sketch Your Poster Spell Check Print a Color Proof
    52. 52. tools www.feng-gui.com software www.koffice.org/kivio/ www.apple.com/iwork www.microsoft.com/visio www.omnigroup.com/omnigraffle white space www.logoorange.com/white-space.php colors http://www.smashingmagazine.com/2010/01/28/color-theory-for- designers-part-1-the-meaning-of-color/

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