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Poster Design



      Aaron Sobel
Bren School, UCSB
If the viewer remembers only one idea about
       my work, what do I want that idea to be?
If the viewer remembers only one idea about
       my work, what do I want that idea to be?
artists need tools
Photoshop/InDesign




  Mac/PC
  Most flexibility
  Learning Curve
PowerPoint




Mac/PC
Familiarity
Least Flexible
Pages




Macintosh Only
User-Friendly
Polished
Bren Sez:
Bren Sez: Poster Size Limitations
Bren Sez: Poster Size Limitations
                Due March 19th
4’x3’
4’x3’
4’x6’
        4’x3’
4’x6’   4’x3’
Demo
Demo

Page Setup
Compromise of Quality and Size
Compromise of Quality and Size




         High Quality, Huge File
Compromise of Quality and Size

Compatible




         High Quality, Huge File
FONT CHOICE
Gill Sans            Times New Roman




              FONT CHOICE




Courier New             Helvetica Neue
dafont.com   fontsquirrel.com
FONT SIZE
 FONT SIZE
  FONT SIZE
   FONT SIZE
Complementary   Analogous
friends don’t let
 friends pixelate
Red: Passion, Love, Anger
Orange: Energy, Happiness, Vitality
Yellow: Happiness, Hope, Deceit
Green: New Beginnings, Abund...
yellow




 blue
simultaneous contrast
Use Your Photos
Use Your Photos


Consider a Theme
  (think simple™)
Images are absorbed easier than text




            -- Architecture 2030: http://www.architecture2030.org
-- Architecture 2030: http://www.architecture2030.org
-- Yes! A Journal of Positive Future, Summer 2006, p. 39
Draw the viewer’s




                    -- Presentation Zen http://www.presentationzen.com
Draw the viewer’s attention




                -- Presentation Zen http://www.presentationzen.com
-- Presentation Zen http://www.presentationzen.com
-- Presentation Zen http://www.presentationzen.com
-- Presentation Zen http://www.presentationzen.com
why is this
        better?

-- Presentation Zen http://www.presentationzen.com
create white space
Ostriches are scary
      looking!
Ostriches are scary
      looking!
know your hot spots
Hot spots draw the eyes




          -- Crazy Egg: Heat Maps http://crazyegg.com/
Demo




feng-gui.com
Demo

Heat Map Estimation software

       feng-gui.com
use more tools
Visio               Windows
 microsoft.com




OmniGraffle             Macintosh
omnigroup.com




    Kivio           Mac ...
Sketch Your Poster
Sketch Your Poster


   Spell Check
Sketch Your Poster


   Spell Check


Print a Color Proof
tools
                                           www.feng-gui.com
                                                 softwar...
Poster Design
Poster Design
Poster Design
Poster Design
Poster Design
Poster Design
Poster Design
Poster Design
Poster Design
Poster Design
Poster Design
Poster Design
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Poster Design

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This slide stack was presented to UCSB Bren School students in a poster design workshop.

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Poster Design

  1. 1. Poster Design Aaron Sobel Bren School, UCSB
  2. 2. If the viewer remembers only one idea about my work, what do I want that idea to be?
  3. 3. If the viewer remembers only one idea about my work, what do I want that idea to be?
  4. 4. artists need tools
  5. 5. Photoshop/InDesign Mac/PC Most flexibility Learning Curve
  6. 6. PowerPoint Mac/PC Familiarity Least Flexible
  7. 7. Pages Macintosh Only User-Friendly Polished
  8. 8. Bren Sez:
  9. 9. Bren Sez: Poster Size Limitations
  10. 10. Bren Sez: Poster Size Limitations Due March 19th
  11. 11. 4’x3’
  12. 12. 4’x3’
  13. 13. 4’x6’ 4’x3’
  14. 14. 4’x6’ 4’x3’
  15. 15. Demo
  16. 16. Demo Page Setup
  17. 17. Compromise of Quality and Size
  18. 18. Compromise of Quality and Size High Quality, Huge File
  19. 19. Compromise of Quality and Size Compatible High Quality, Huge File
  20. 20. FONT CHOICE
  21. 21. Gill Sans Times New Roman FONT CHOICE Courier New Helvetica Neue
  22. 22. dafont.com fontsquirrel.com
  23. 23. FONT SIZE FONT SIZE FONT SIZE FONT SIZE
  24. 24. Complementary Analogous
  25. 25. friends don’t let friends pixelate
  26. 26. Red: Passion, Love, Anger Orange: Energy, Happiness, Vitality Yellow: Happiness, Hope, Deceit Green: New Beginnings, Abundance, Nature Blue: Calm, Responsible, Sadness Purple: Creativity, Royalty, Wealth Black: Mystery, Elegance, Evil Gray: Moody, Conservative, Formality White: Purity, Cleanliness,Virtue Brown: Nature, Wholesomeness, Dependability Tan or Beige: Conservative, Piety, Dull Cream or Ivory: Calm, Elegant, Purity
  27. 27. yellow blue
  28. 28. simultaneous contrast
  29. 29. Use Your Photos
  30. 30. Use Your Photos Consider a Theme (think simple™)
  31. 31. Images are absorbed easier than text -- Architecture 2030: http://www.architecture2030.org
  32. 32. -- Architecture 2030: http://www.architecture2030.org
  33. 33. -- Yes! A Journal of Positive Future, Summer 2006, p. 39
  34. 34. Draw the viewer’s -- Presentation Zen http://www.presentationzen.com
  35. 35. Draw the viewer’s attention -- Presentation Zen http://www.presentationzen.com
  36. 36. -- Presentation Zen http://www.presentationzen.com
  37. 37. -- Presentation Zen http://www.presentationzen.com
  38. 38. -- Presentation Zen http://www.presentationzen.com
  39. 39. why is this better? -- Presentation Zen http://www.presentationzen.com
  40. 40. create white space
  41. 41. Ostriches are scary looking!
  42. 42. Ostriches are scary looking!
  43. 43. know your hot spots
  44. 44. Hot spots draw the eyes -- Crazy Egg: Heat Maps http://crazyegg.com/
  45. 45. Demo feng-gui.com
  46. 46. Demo Heat Map Estimation software feng-gui.com
  47. 47. use more tools
  48. 48. Visio Windows microsoft.com OmniGraffle Macintosh omnigroup.com Kivio Mac • Win • Linux koffice.org/kivio/
  49. 49. Sketch Your Poster
  50. 50. Sketch Your Poster Spell Check
  51. 51. Sketch Your Poster Spell Check Print a Color Proof
  52. 52. tools www.feng-gui.com software www.koffice.org/kivio/ www.apple.com/iwork www.microsoft.com/visio www.omnigroup.com/omnigraffle white space www.logoorange.com/white-space.php colors http://www.smashingmagazine.com/2010/01/28/color-theory-for- designers-part-1-the-meaning-of-color/

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