The marketing campaign for the film Warm Bodies began with the release of the first poster showing the two main characters and film title. Before the trailer, behind the scenes videos were released to generate interest. The first trailer in November 2012 was key to giving a first impression and revealing the plot and characters. A sneak peek of the first four minutes was then released to further tease fans. More posters and international versions were produced as the release date approached. Later posters hinted at the romance genre and dystopian setting. Interviews after the premiere provided background on the characters and actors' experiences portraying them.

1. Warm Bodies Marketing Campaign
Research

2. Shortly after the film was confirmed to be released on February
1st 2013, the first poster containing images of the two main
characters of the film along with the title of the film was published
for public viewing.
The poster was easily recognized by the fans of the novel as it
shows the title of the film is the same as the book, the poster
wasn't too descriptive or detailed such as not showing the release
date to tease the fans of the book that it is getting a film
adaptation which many fans would believe it was much deserved
and more serious fans will want to compare the film to the book
whether it odes justice to be called an adaptation.
Poster Release

3. Before the trailer was released there were more clips
related to the film being released to the public, a year
before the film was to be released the company behind
the filming Icon Films released 'behind the scenes' videos
of the production of the film such as makeup tutorials for
the main zombie character 'R'.
These videos signifies that the film is under production
and are giving the fans things like 'updates' of the film.
Poster Release

4. First Trailer
In November 2012 the first trailer for warm bodies was
released, this trailer was the first look in the production
of the film before the full release and it also shows more
information of the film such as the plot, the characters
and other information such as the release date, this is the
first impression o the film which has to be done right to
receive positive feedback to be able to fill the seats to the
screenings of the film.
New posters have also been released with the trailer that
reveals more information than the previous posters.
https://www.youtube.com/watch?v=07s-
cNFffDM&feature=youtu.be

5. Movie Clips
Following new trailers revealing more information of the
film and more posters being published, a sneak peek of
the film has been released to tease the fans more, usually
it shows the first four minutes of the film to give the
audience a sense of recognition from the novel e.g. the
first four minutes of the film shows 'R' walking through
the airport which is displayed in the first pages if the
novel.
This gave the film more popularity as the public was able
to get a taster of the film without having to pay and later
on more small clips were released to the public to show
them more of the film without giving too much away.
https://www.youtube.com/watch?v=4GKzwcCbLCI

6. Posters (Cont.)
More posters kept on being published for the film and
eventually reached to international audiences and
posters started to be printed in different languages that
will be used in the specified country's marketing
campaign, this shows that the film has become popular
around the world and has to cater to the other country's
audiences to gain as many people to watch the film.
More film clips were also being released in different
languages as the film was moving closer to the release
date.

7. Teasers
With the release of the film getting closer, the posters
changed from giving information to posters that shows
the genre and plot of the film e.g. 'the zombies need love
2' poster hints at romance genres which is related to the
relationships between 'R' and Julie who is R's love
interest, the posters also give more insight to the film's
intentions of their choice in genres.
The new posters also displays the state the of the world is
in the film which is a dystopia which is also shown as the
poster has a propaganda style to them.

8. Interviews
After the release of the film the actors and actresses
were interviewed during the premier of the film which
was on the 31st of January, this gave background
information of the characters and giving the audience
anticipation for the film, more clips of the actors were
also released, the interviews also discussed the feeling of
the actors/actresses as they were acting their characters
and would gain insight in how they were able to become
'R' and other characters, this gives fans respect for the
actors/actresses and wish to see their discussion in
action in the film