The document discusses how various micro-aspects of filmmaking like mise-en-scene, editing, filming, and sound can be used to attract target audiences. It provides examples from an opening sequence featuring expensive cars, smoking, and American accents that could appeal to affluent, rebellious youth, and American audiences. The eerie musical score was also chosen to suggest scariness and attract a 15+ audience that enjoys suspenseful films. These micro-aspects can be adapted to influence what audiences want to see.