1. Heat Agency is shaking up the scene
By Elizabeth Delgadillo
The first time I heard of Heat agency was when I was combing through the
industry’s latest ad releases. It was then that I saw ​Star Wars’ ​ new video
game ​Battlefront​ . It was a two­minute trailer for EA sports. From the
visuals, dialogue, and overall message, the ad was pure bliss for ​Star Wars
fans. The initial online release was a week sooner than that of the official
national presentation. Heat’s strategy was so meticulously thought out, that
it just made perfect sense for the national trailer to run during the NFL’s
Monday Night Football game.
Their goal was to manifest ​Star Wars’ ​ worldwide fame with that of
something as equally as big. The World Cup was the inspiration for the
Monday Night football release but it had to translate to American
audiences, so the next big thing was the NFL stage. The ad itself featured
players from around the globe (Japan, France, the U.S. to name a few) that
highlighted the franchise’s international fanbase. It even starred real­life fan
Anna Kendrick who spoke Obi­Wan Kenobi’s famous line, “If you strike me
down, I shall become more powerful than you can possibly imagine.”
The ad illustrated the players “transporting”’ into the game through simple
yet captivating visual effects. This transportation reiterated the message
that ​Battlefront’s​ immersive gameplay would give fans the opportunity to
become one with the game; they could become players and fight battles
that they’ve always dreamed of. With the anticipation of the newest film

2. release, the ad has gained over 6 million views on YouTube. The San
Francisco based creative agency has also received industry praise for its
work this year. AdWeek published an article that named them
“Breakthrough Agency of the Year” for their culture driven work that breaks
traditional norms. One of Heat’s greatest strengths amongst other agencies
is their humanistic approach. Within the industry, Heat has become a
breakthrough innovator among its competitors. Due to the agency’s
tight­knit team, their clientele receive the most streamlined attention.
At its core, Heat’s mission is to create conversations with consumers
through genuine interactions­ and it’s paid off. The agency has won several
Clio, Cannes Lions, and many more awards due to their innovative
approach. 2015 has been good to Heat, and its prospects for the new year
are strong. According to the agency’s executives, they’re prepared to
collaborate with major key players in the future, especially those that want
to break away from the standards of advertising.