The marketing of Deadpool utilized various unconventional social media and promotional strategies that matched the film's unconventional and comedic tone. This included using the dating app Tinder, funny billboards, attending Comic-Con, a "12 Days of Deadpool" viral campaign, casting Ryan Reynolds who was a long-time supporter of the film, three trailers (including an R-rated red band trailer), partnering with cancer charities, and having Deadpool make comedic appearances on TV shows to promote the film. These unique marketing tactics helped generate excitement among fans and brought wider attention to the film.

1. Marketing of
Deadpool

2. Social Media
• The marketing of Deadpool was set across multiple social media sites, such as
Facebook, Instagram, Twitter and interestingly Tinder. The release dates of the film
was widely spread across Ryan Reynolds and also X-men star Hugh Jackman social
medias.
Tinder (the popular
dating app) was
used ironically in
the marketing of
Deadpool. It is
funny as it gives the
character a realistic
personality. It is also
funny as it was
released near
Valentines day.

3. Bill Boards
The marketing of Deadpool was very different from any other film as it used a more
funny take on advertisement.
As you can see from these billboards a comical aspect has been given this is a good way
to both advertise the film but also to represent the type of film or type of comedy in it

4. Using the cast
• One way in which the cast were used to help the marketing of the film was by the
cast and character Deadpool attending Comic Con San Diego 2015. By doing this it
showed that the creators had listened to the fans and made the film “how it
should be made”.

5. 12 days of Deadpool
• In December 2015, Fox launched a viral marketing campaign titled "The 12 days of
Deadpool", which consisted of one website posting new info about the film each
day, with the finale of a new trailer released on Christmas Day. This was a great
piece of marketing as it created lots of hype for the film as lots of people were
speaking about it.

6. The cast
• Ryan Reynolds was always the actor of that whom it seemed only right to play
Deadpool, this was due to his huge support for the film to get greenlit. It seemed
important to star Reynolds as Deadpool as he had brought so much attention to
the film franchise.

7. Trailers
• 3 trailers were released for Deadpool. There are 2 official trailers which show the
concept and then a red band trailer which shows how the film will actually be.
These trailers created a lot of excitement for the film, especially the red band
trailer as it showed the fans that character was being represented the way he is in
the comic books, which was important as in previous films Dead pool wasn’t
portrayed how the character should have been.

8. Charity
• The creators of Deadpool worked along side cancer charity's and created two
adverts for checking for breast cancer. This worked as brilliant for marketing as it
shows of the character once again but also is bringing attention to something
important.

9. TV appearances
• Deadpool the character appeared on many TV shows as advertisement for the
film. In one scene from a very popular chat show in America called Conan we see A
interview between Conan and Ryan Reynolds and then we see a clip of Deadpool
giving Conan a massage while making comical references. Doing this allowed
people who had not heard of Deadpool hear about it.