The document discusses considerations for building mobile apps for businesses. It recommends defining a strategy that considers the types of apps needed, constraints, and intended users. The strategy should determine whether to build native or cross-platform apps. It also stresses the importance of user research and storyboarding workflows before building apps. When building, choices like native coding vs frameworks and HTML5 approaches must be made. Finally, deploying apps across platforms and measuring effectiveness is discussed, along with maintenance and scaling the apps over time. The next wave will bring truly disruptive mobile technologies.

1. Considerations when building Mobile
App’s for your Business
Mark Bannerman
Managing Director – MicroStrategy South Africa
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2. Agenda
• Introduction & Positioning
• Define your Strategy
• Build
• Deploy
• Next Wave
2

3. Introduction & Positioning
3

4. About MicroStrategy
Innovator and leader in enterprise analytics
Company
• Leading independent analytics
platform vendor
Technology
software
• 20+ years old, publicly traded
• Approximately $600M revenue in 2012. No debt,
and $200M+ cash in the bank
• Long-time market leader and
innovator in analytics
• Unique unitary architecture,
known for high performance and scalability
• Revolutionary Cloud-based analytics services
• Global presence with operations in 23 countries
• Innovations in mobile commerce and identity
Analysts
Customers
• Leader for six consecutive
in Gartner’s BI Magic Quadrant
years
• Millions of business users
• Leader in Forrester BI self-service wave
• Thousands of mission-critical
applications
• #1 ranked mobile BI vendor by Gartner and
Dresner Advisory
• Nearly 4,000 customer institutions globally
across all industries and government
• Top ranking BI vendor in the BI Scorecard
• Customers range from Global 500 giants like
Chevron and Carrefour to cutting edge
technology innovators like eBay and LinkedIn
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5. MicroStrategy Leads In Mobile
Analysts, media, and BI users agree
Gartner
BARC
Howard Dresner
DAS Advisory
Services
Critical
Capabilities of
Mobile BI 2012
BI Survey
10
MicroStrategy Mobile #1
MicroStrategy Mobile #1
MicroStrategy Mobile #1
Mobile Product Rating
Mobile Usage by Customers
Mobile Product Rating
Tech
Access
Network
World
Mobile BI Market
Survey 2011
iTunes
Rewind
2011
Best iPhone Business Apps
in 2011
10 of the Best
Enterprise Apps
20 iPad Apps Every CIO
Should Want
A New York Times
Best Seller

6. Introduction & Positioning
• There is a lot to consider:
o BYOD
o Security
o Mobile Device Management
o …..
• I will focus on the App lifecycle
o Strategy
o Build
o Deploy
o What next….
6

7. Define your Strategy
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8. Define your Strategy
Considerations
• Types of Applications
o Internal vs. External
o Information Driven or Process Driven
o Smart Phone vs. Feature Phone
• Constraints
o Budget
o Time
o Skills
o Business Maturity
o Complexity
o Sheer volume of mobile applications requiring development will become
enormous
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9. Types of Apps
Companies require 100s of Apps
Information Driven
Internal
Contact Info
Process Driven
Time-off Request
Training
Sales & Target Tracking
Facilities
Expense Approval
CRM
ERP
Logistics
External
Marketing
Customer Services
Product / Branch Info
Quotes & Purchases
Events
Promotions - Vouchers
Helpdesk
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10. Strategic decision makers should think about the following
• 1. User experience
• 2. Performance
• 3. Monetization
• 4. Cross platform deployment costs
• 5. Fragmentation
• 6. Availability of programming expertise
• 7. Importance of immediate updates and distribution control
• 8. Timeliness of new OS innovations
• 9. Security
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11. The Five Mobile Must-Haves
Offline Mode
You won’t always have a great internet connection. Be
prepared.
Military-Grade Security
Mobile apps pose unique security challenges. Make sure you’re
fully protected.
Native App Experience
Is your mobile app native, or does it look and act like it was built
for a web browser?
Transactions, Multimedia
and Alerts
Big Data Performance
Take action from anywhere on the planet with mobile transactions.
Mobilize your most important video and docs.
Got lots of data and content? Automatically download it at night
while you’re sleeping, for great performance when you’re awake.
Mobile Apps that don’t deliver ALL these critical capabilities are deficient and will fail.
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12. Information-Driven Apps in Action
Intuitive, innovative applications to drive your business
IntelligentPowerfulanalyze all relevant mobile.
Multimedia decision. Real-timesecurely.
Customaccess integrated analytics.feeds.
Quick look andfor Transact datadata.
Accessaand to feel. On web or
Make content. guided decision-making.
workflows important documents.
12

13. Data-Driven Apps in Action
Intuitive, innovative applications to drive your business
IntelligentPowerfulanalyze all relevant mobile.
Multimedia decision. Real-timesecurely.
Customaccess integrated analytics.feeds.
Quick look andfor Transact datadata.
Accessaand to feel. On web or
Make content. guided decision-making.
workflows important documents.
13

14. Smart Phone vs. Feature Phone
The unstoppable rise of
smartphones and tablets will
see 1.2 billion of the devices
being bought worldwide this
year, analyst Gartner is
predicting
1. Where is your market
2. Who are your intended
consumers
3. What is their commercial
profile.
4. Research and StoryBoarding
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15. Research:
Application Story-Boarding
✓What is the current business process?
✓What do you want to see in the application?
✓In what order is information accessed?
✓What is the corporate color scheme?
Use Case
✓Who will be using the application and what is their role?
✓Who/What will be affected, reviewed, or observed by
the app?
✓How do users currently access information?
✓When and where will the application be used?
Information
Diagram the Right Workflow
Mobile apps require workflows or storyboards that describe the
app in detail. It begins as a wireframe mockup with placeholders
✓When is the information currently accessed?
showing the app process flow and designs for each individua
✓How is data currently stored?
screen. Once you have the foundation, you can create all the re
✓How is the data used?
Strategy and Workflow:
✓Why have certain features been requested?
quired reports and charts required for the app. Once the app is
complete, you can substitute actual screenshots of the reports
and charts for the wireframe placeholders, and begin assembling
the app.
✓Why place this information on a mobile device?
✓Why is information currently accessed in this order?
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15

16. Build
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17. Build
Considerations
• Native Code vs. App Development Framework
• Native App vs. HTML5
17

18. Native Code vs. App Development Framework
Select from a range of design
1 objects
Grids
Graphs
Data
Visualizations
Drag objects to templates
2 and define interactivity
3 Save the resulting App and
share it instantly and securely
Data
entry
Mapping
Selectors
Web
Content
Analytics
Editable
Grids
Desktop
Publishing
Books and
Documents
Video
Template
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19. Native App vs. HTML5
Pro’s
Con’s
Native Code
Rich user experience
Performance
App store monetization
Secure
Fragmentation challenges
Availability of programming
expertise
Immediate updates and
distribution control
Platform Code
Has an Integrated
Hybrid approach on
Development Environment development across platforms
Platform Code-Free
Drag-and-drop
Core business is not
software development
No Code interface limits you
to what the platform provides
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20. Demonstrated 100x Time Savings: Sales Rep App
5000 Users
Data-driven Alerts
Personalization
Offline Access
Pre-Meeting
Analytics
SFA
Integration
Videos and
Presentations
Single Sign On
Data Wipe
Analyze 500GB Data
Monitor Rep Activity
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21. Demonstrated 100x Time Savings: Sales Rep App
iOS Development
Android
Development
Total Development
Time
Mobile Platform
Layout and Workflow
500
500
1,000+
30
Visualizations
5000+
5000+
10,000+
30
Content Management
500
500
1000+
8
Transaction Controls
500
500
1000+
8
Offline Support
5000+
5000+
10,000+
0
Internationalization
5000+
5000+
10,000+
4
Security
10,000+
10,000+
20,000+
8
Life Cycle Tools
500+
500+
1000+
4
Analytical Engine
10,000+
10,000+
30
Alerting and Content Engine
5000+
5000+
30
Transactions Gateway
2000+
2000+
8
Monitoring Infrastructure
10,000+
10,000+
4
Multi-source Engine
5000+
5000+
8
Caching Engine
10,000+
10,000+
4
Personalization Engine
5000+
5000+
4
101,000+ hours
180 hours
74,000+ hours
74,000+ hours
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22. Deploy
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23. Deploy
Considerations
• Multiple Platforms with regular OS updates
• Measuring your App’s Effectiveness
• Maintenance & Scaling
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24. Build Once, Deploy Anywhere
Competitive approaches require time-consuming rework
1
Build once
2
Deploy across all media
Web
Mobile
Browsers | Portals | Apps
iOS | Android |
Blackberry
Documents
PDF | PowerPoint |
Excel | Word
Email
One-Click Sharing |
Annotation
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2
4

25. Measuring your App’s Effectiveness
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26. Maintenance and Scaling
• Monitoring
Gain insight into usage by gathering Mobile Client Statistics
• App Redesign
Coding is time-consuming, using a Mobile App Platform means changing your
App is as simple as dragging and dropping
• Scale
Increase the number of Apps and number of users within a single, secure and
comprehensive platform.
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27. The Next Wave
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28. The Next Wave
“A truly disruptive technology appears and causes major changes to business,
society, or economies.
It yields non-linear effects, on so many levels, and at such a grand scale that it’s
very hard to grasp the scope until the dust settles.”
- Michael Saylor – The Mobile Wave
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