Develop rich & engaging games with AppWarp multiplayer engine and boost user acquisition, engagement, retention & conversion with App42 Marketing Automation.

1. Omni-Channel Development
&
Marketing Automation Platform

2. Current
Gaming
Trends
Gaming
Use Cases
ShepHertz
App42
Platform
Overview
ShepHertz
App42
Platform
Deep Dive
Agenda

3. Current Trends in Gaming

4. The Gaming Devices Breakdown
Source:
https://fbinsights.files.wordpress.com/2016/07/facebookiq_gaming_infographic_final.pdf

5. Current Gaming Trends
Source:
https://fbinsights.files.wordpress.com/2016/
07/facebookiq_gaming_infographic_final.pdf

6. Current Gaming Trends
Source:
https://fbinsights.files.wordpre
ss.com/2016/07/facebookiq_g
aming_infographic_final.pdf

7. Current Gaming Trends
Source:
https://fbinsights.files.wordpre
ss.com/2016/07/facebookiq_g
aming_infographic_final.pdf

8. Use Cases in Gaming

9. User Acquisition
• Allow users to invite friends from
their phonebook for better
competition
• Social connect to add friends and
share leaderboards across social
media platforms
• Allow hints, in-app items and other
help in exchange of new users with
in-app referrals
• Get inspired from the topmost
segment of your users and target
similar people on Facebook

10. Engagement
• Inspire the gamers to play more, win
more and always stay on top in social
leaderboards
• Reward the players with incentives,
tokens, or extra lives on completing
any gaming event
• Get them to compete with their
friends by inviting them from social
media platforms
• Enable social sharing of all the
moments, achievements or on
completing any major event
• Implement real-time in-app chat for
superior engagement

11. Retention
• Never lose the interest of your users by
launching campaigns on all channels
including push, email and in-app messages
• Target the users who have uninstalled the
game on Facebook with attractive offers to
bring them back
• Predict the propensity of the users to
uninstall the game and send personalized
notifications to re-engage them

12. Conversion
• A/B test push notifications to experiment
and track which variant drives better open
rates
• Grow your revenue with quick and easy
implementation of in-app purchases
• Diminish cart abandonments by sending
right message at the right time to ensure
consistent purchases

13. Predictive Marketing
• Forecast the propensity of uninstalls and
bring these users back with targeted
campaigns
• Gain insights on the levels/screens your
users will get stuck and push relevant info to
them
• Taking behavioral attributes into account
optimize and enhance games to drive better
conversions and in-app purchases

14. ShepHertz App42 Platform
Overview

15. Why ShepHertz
- One Stop solution
- Omni-channel Platform – Supports 18 Native Platforms
- Big Data - Leverage Real time data generated by New age devices as well
offline
- Time To Market - Launch use cases in hours than in weeks
- End-to-End Solution - Single provider which offers you all the services with
committed SLAs and transparent/predictable pricing
- API driven so existing investments does not get wasted.
- Dependency of CMOs, Marketing & Product Heads on Tech is removed
- Expose protected resources as APIs – To Partner Apps and systems
- Deployment Model – Public, Dedicated, Hybrid & OnPremise

16. 47+ Billion
API Calls
150
Countries
43,000+
Customers

17. Continual Transformation Environment to build
Omni-Channel Apps
Backend API
Services
Gamification
Automation &
Actionable
BigData
Integrate with
other Apps by
Exposing APIs
Launch Use Cases & Campaigns on Omni-Channels – Mobile, Web, Social, IoT, Wearables, TV, Kiosks/ATMs
App Behavior Legacy AppsReal Time Offline
Big Data
Transactional External AppsUnstructured

18. App42 Cloud API - Services

19. Actionable BigData- Everything you need to grow your App

20. Verticals

21. Server Locations

22. ShepHertz App42 Platform
Deep Dive

23. IoT Apps
Enterprise Apps
(External + Internal)
Omni-Channel
Wearables
800+ APIs
30+ Cloud Services
Actionable
BigData
Realtime
Messaging System
API
Management
App42 Cloud Ecosystem
IaaS Providers – IBM, vCloud Air, AWS, Azure Hybrid
Enterprise
OnPremise

24. Acquisition
Gamification
Virality Campaigns –
In-App Referrals
Social Posting
Engagement
Rewards
Achievements,
Gifting, Social
Leaderboards
Push campaigns
with A/B Testing,
Geo Targeting, Geo-
Fencing
In-App
Recommendation &
Messaging
Retention
App Remarketing on
Facebook
Email Campaigns
Push notifications to
users about to
churn(predictions)
Conversion
Funnel management
& segmentation
Trigger based action
e.g drop off points
Push Notifications
to users about to
convert(Predictions)
Diagnostic
Info
Analyse Act Monitor
Real-time Actionable Analytics

25. Define
• Events
• Properties
• Segments
• Campaigns
• Model
• Offline
Analyze
• App Data
• Behavior
• Flow
• Funnel
• Cohorts
• Effectiveness
Target
• Mobile & Web Push
• InApp
• Social
• Email
• Survey
• Web Push
Predict
• Classification
• Linear
• Anomaly
• Clustering
(Recommendation)
App42 Actionable Analytics

26. •Send Push Notifications, Facebook Wall Posts, In-App Messages, Emails and Chat Pop-
ups to Segmented Users
•Facebook Remarketing
•Strategize Push and In-App Campaigns
Segmenting and
Targeting
•Track App Retention Metrics with User Cohorts
•Run User-Retention Campaigns and check success/failureCohort Analysis
•Real-time Session Tracking and Targeted Action
•Identify Drop-off Points
•User Session Time on various Page Views
Session Tracking
•Forecast your users’ next moves and find out the propensity of churn and conversions
•Influence their next moves with personalized Push and Email campaigns
Prediction
Analysis
e.g. - “Trigger In-App
Message if a User stays
on a page for more
than 30 seconds”
App Engagement and Retention

27. Advanced Segmentation
based on Multiple Events
and User Properties
e.g. - “Users of Age
25 from New Jersey
who started the App
today but did not
make a purchase”
Behavioural Segmentation

28. Event Based Achievements
Events
Reads multiple
books
Bookworm
Owns many
books
Bibliophile
Lends multiple
books
Librarian
• Create achievements based on certain events to increase user recognition and easy engagement
• Assign badges as soon as users do those events
• Get to be creative in the badge design and names

29. ENTRY
POINT
EXIT
POINT
DROP-OFF
POINTS
Engaging the user during these in-
session drop off points based on
real-time analytics (Enhancing in-
app Personalization)
Engaging the user at the
entry point (can be
based on past session)
Engaging the user at
the exit point based
on his current session
activity
Send
information
on DEALS
Send
information
on OFFERS
Send RECOMMENDATIONS
APP SESSION
Session Event Tracking

30. Type of Campaign
Target Audience
Date Range to run Campaign
Campaign Trigger (Event)
Message/Push Layout
Frequency of Occurrence
CTAs
Action Paths
 Another Event
 A/B Test
 Custom Code
 URL
To run chain
campaigns
 Run Ad Campaigns
 Set Real time In-App triggers to
boost Conversion
 Run Retention Campaigns
 Schedule highly targeted Push
Notifications
 Run Chain Campaigns to
progressively bring Users down
the Sales Funnel
Campaigns

31. Dashboard
• Comprehensive Dashboard
• Customizable
• Daily Metrics Mails
• Deep dive based on interest

32. Omni-Channel Dashboard
• Real-time App
Installs
• Current Active
Users
• Average Session
Time
• Total current
events

33. Web Push Notifications
 Ability to Add Channels: The greatest thing about triggering the opt-in box to the user to click on allow or
block is that you can enable them to choose the channels they would like to subscribe to instead of opting
for all the notifications.
 User Segmentation: In addition to enabling the users to choose channels, you can also segment them
according to their demographics, behavior, activities, device type, etc. This further enhances your targeting
and increases the conversion of your push messages up to 75%.
 Push Automation: It is difficult to send out web push manually every time your user does any desired event.
With the ability of marketing automation tools, you can create events that you consider are important and
you may go ahead and create campaigns based on those events.

34. Unified Notifications
• Target customers based on User Behavior, Events & Properties,
Offline Data
• Rich Notifications
• Classification of users – Predictive
• Schedule
• Campaign Based
• Personalized
• A/B Test
• Geo Target/ Geo Fencing
• Configure Badge & Sound

35. Push Campaign for Geo Targeting
 Interactive map for selecting the
users in a particular location
 Select Country, State, City to send
targeted push
 Getting Geo location of various
users and then segmenting them
to send targeted Push messages
 Campaigns can be built for
automated targeting to the users
on the specific geo locations
Push Geo-Targeting Campaign Management

36. Push Geo-Fencing Campaign Management
Push Campaign for Geo Fencing
 Interactive map to select the
multiple Geo Fences
 A fence can be as small as 50
meters (Close to SBI Banks or
ATMs)
 Users can be targeted based on
following cases
• Entering the fenced area
• Exiting the fenced area
• Dwelling inside the
fenced area

37. Define – Multi-level Segmentation

38. Insights – Active Users (DAU, WAU, MAU)
Set Goals – Get trigger mail

39. Insights - Funnel Analysis
 Create user flows - track drop off
points & Target
 Get accurate analysis of the screens
where users mostly lose interest
 Create specific campaigns to target
them to move them further into
the funnel for increased
conversions

40. Insights - Cohort Analytics & Retention
Marketing
 Track returning users with smart cohort analytics
 Analyze the days having majority of non-returning users
 Monitor the activities accordingly
 Plan personalized campaigns to bring them before they churn

41. Insights – Avg. Session

42. Insights – Installs & Un-Installs

43. Campaign – Push, InApp, Survey, Social Post, Email,
Virality, Lead Generation

44. Campaign - Push
 Event based rich push notifications
(include HTML, images, sound and
badges, videos)
 Geo-target people with location based
push notifications
 Create unlimited geo-fences across
the world and run campaigns on
people entering, exiting or dwelling
for sometime in the fence
 Run experiments on your push
notifications with A/B/n testing to try
out different copies, CTAs and
graphics to see which one works best

45. In-app referrals
 Implement growth hack in-app referral campaigns without any coding effort
 Choose among multiple sharing platforms
 Target users based on different segments to boost user acquisition

46. On Demand Targeting

47. Effectiveness – Compare Campaigns

48. Predict Analyze Target
• Define your
Churn/Convert
condition
• Get the user’s
likelihood of Churn
or Convert
• Know the reason of
Churn or Conversion
by looking at similar
customer’s related
activities
• Know the type of
customers who are
churning or converting
by looking at similar
customer’s attributes
• Target the segments
by taking appropriate
actions
• Send Push
notifications, In-App
Campaign or take
other actions to
reduce churn or
increase conversion
Features
• Increase Conversion, reduce
Churn
• Define your Churn/Convert
condition
• Bucket your customers into High,
Medium or Low likelihood of
Churn/Conversion
• Know your bucketed customer’s
related activities
• Know your bucketed customer’s
related user attributes
• Take preventive action on
bucketed segments to reduce
churn or increase conversion
• Identify Problem Areas
• Retain customer loyalty
Supports Classification, Regression, Anomaly Detection, Clustering
Predictive Analytics

49. Prediction Analysis

50. User interacts with
your app/web
Added to custom
list based on in-
app actions
User leaves Sees Remarketing ad on
Facebook offering benefits and
suggestions
Banner prompts
that user to return
to your app/web
Completes the
activities or takes
further actions
Remarketing - Facebook

51. Remarketing

52. Thank You