The document discusses bringing native and programmatic advertising together. It provides an overview of native ad formats and how they are seen as less intrusive than banners. It discusses how programmatic buying through real-time bidding can help target native ads using mobile data and audiences. Best practices for buying native ads programmatically include selecting a demand-side platform, meeting Open RTB 2.3 standards, defining key performance indicators, and choosing an attribution partner focused on mobile. Q&A follows on using the InMobi exchange and Adelphic as programmatic solutions.