Personagraph offers solutions for app owners facing challenges in user acquisition, retention, and engagement. The platform provides insights into user demographics and interests to enhance content personalization and ad monetization. By creating lookalike models and a unified user profile across applications, Personagraph aims to improve revenue growth and optimize advertising strategies.

1. www.personagraph.com

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Personagraph
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You have
Compe--on!

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Personagraph
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App owners face tough challenges
Acquisi-on Costs
$1.79 CPI
$2.73 CPI for games
Reten-on
10-­‐20% MAU
Diminishing
a=en-on
24 apps per user
Revenue
$.25 -­‐$.75 potenDal
revenue per MAU
User
Engagement
16% of apps are
opened the 3rd Dme

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Personagraph
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Most analy-cs tell you
HOW the app is used…
CURRENT ACTIVE SESSIONS:
7
6
5
4
3
2
1
0
EVENTS:
iPhone
iPad
Android
Nokia
8
7
6
5
4
3
2
1
0
OPERATING SYSTEM/ DEVICE:
MONTHLY ACTIVE USERS:
201,000
+22%
-­‐3%
AVERAGE SESSION:
5:27

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Personagraph
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…but they miss out on
crucial insights about app users

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Personagraph
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Understand your users for…
EFFECTIVE
ACQUISITION
HIGH
RETENTION
HIGH REVENUE
GROWTH
CONTEXTUAL
ENGAGEMENT

7. Use Cases

8. Discover and acquire high-­‐value users
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Personagraph
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Determine interests
and demographics of
your high value users
Acquire similar users
by creaDng lookalike
models

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Personagraph
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Engage contextually
USER PROFILE
DEMOGRAPHICS
BUY A HOME
TRAVEL TO EUROPE
ADVENTURE
FITNESS
INTENT
INTERESTS
MALE
AGE 40-­‐46
APPS USED
Close
View
a
Going for a ride?
Track your miles and share
with friends using the
CycleSim app!

10. Deliver highly personalized and prioriDzed content per user.
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Personagraph
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Content Personaliza-on
TOP NEWS
Stocks fall sharply as
global crisis persists
Europe family
packages at 50% off!
Understand your users
USER PROFILE
DEMOGRAPHICS
INTENT
INTERESTS
Priori-ze content
based on preference
MALE
AGE 40-­‐46
BUY A HOME
TRAVEL TO EUROPE
COMPUTER GAMES
MOVIES
TV SHOWS
SCIENCE
STOCKS
APPS USED
Amazon launches unlimited
book subscripDons
Nintendo offers free
games for elites
Global warming a myth?
Transformers releases
in select global markets
Personagraph helps you
understand your users

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Personagraph
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Unified view of user profiles across apps
Carry a single profile across apps for opportuniDes
to cross promote and cross uDlize.

12. Get higher CPM with
Personagraph Mone-ze
Use our turnkey data and moneDzaDon plaorm for mobile app publishers,
to earn higher CPM
• Ad calls enriched with mission-­‐
criDcal audience data
• Real Dme bidding and mediated
demand
• Privacy driven design
• Drill down and acDonable
insights
USER PROFILE
DEMOGRAPHICS
BUY A HOME
TRAVEL TO EUROPE
TRAVEL
FITNESS
INTENT
INTERESTS
MALE
AGE 20-­‐40
APPS USED

13. Personagraph Mone-ze is transparently
operated and controllable
Buyer A
Buyer B
Buyer C
Buyer D
✔
✖
✔
✔
USER PROFILE
DEMOGRAPHICS
MALE
AGE 20-­‐40
BUY A HOME
TRAVEL TO EUROPE
TRAVEL
FITNESS
INTENT
INTERESTS
APPS USED
AD
CALL
Your app
Ad Space
§ Ad request can be enriched with audience
data on each ad request
§ Packaged & Permissioned by Publisher
§ Data-­‐driven ad request rouDng available

14. Op-mize media-on and RTB effec-vely
Your app
Need
Rovio
Image
Ad Space
PG MoneDze SDK
Managed Demand
RTB / Exchange
Millennial / Mediated
InMobi / Mediated
Mojiva / Mediated
Data Layer / DMP
$0.16
$0.12
$0.28
$0.33
$0.18
True Bid
True Bid
Preset Bid
Preset Bid
Preset Bid
Get BT/Target categories
Data Engine

15. With integrated controls and
Personagraph-­‐managed campaign op-ons
• Do it yourself, or let Personagraph
do it for you.
• Integrated controls / opDmizaDon
across RTB and MediaDon

16. 14 Mobile Networks and Exchanges 300+
RTB Buyers
etc.
Demand partners
connected to Personagraph

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Personagraph
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Integrate for free!
iOS and Android SDK
• Light weight, easy integraDon with no performance impact
• Can be embedded within 3rd party SDKs
• Takes less than 20 minutes to integrate
Personagraph Mone-ze Beta
• Personagraph’s turnkey data and moneDzaDon
plaorm for mobile app publishers
• Sign up to request SDK access
JavaScript SDK
• Simple 2-­‐step integraDon procedure
PG Resful API
• Easily ingest 1st, 2nd and 3rd party data
• Retrieve user profiles in real-­‐Dme

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Personagraph
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Sign up for a free account at
www.personagraph.com/developer

19. Thank you
www.personagraph.com