1. Oct.2016
Comprehensive Solution
for
Advertisers

2. • The powerful combination of abundant traffic from
both NativeX (reach of over 1B mobile users) and
Mobvista (coverage of 2B user devices)
• Big data & tech integration between NativeX's
brilliant native ads technology and self-developed
native ads mediation platform by Mobvista
The Leading Native
ad Technology for
mobile apps &
games
Specialist Analytics
for Mobile Game
Developers
• Optimize user image and user
targeting skills
• Provide game developers with
references on player retention
and traffic monetization
Who we are
Global Deployment

3. 12 Offices
Who we are
Global Deployment
(NEEQ Stock Code:834299)
400+ 40% $1B $169.5M
Employees
Employees
from R&D Market Value
Revenue
in 2015
Guangzhou
BeijingSan Francisco Minneapolis
Sartell Copenhagen
London
New Delhi
Singapore
Hong Kong
Jakarta
Seoul

4. Awards
Who we are
Industry Recognition

5. 15,000+
Global Apps
User data
optimization
1. Advanced Algorithm with Anti-Fraud Tech
2. Big Data Collected: User Targeting Optimization
Post-install events
Pricing Models:
CPI
CPM
CPC
CPCV
CPIV
CPA/CPE
Campaign
Data
Native
Ads
Click
Install
Action
Search &
Social
Who We Are
Workflow
Advertiser User

6. • Improve your App discovery
• Impact higher organic downloads
• Stronger ROI
Boost Advertising Solutions
• Achieve higher keyword
ranking
• Halo effect can improve
other keywords and
rankings
Search Ranking
Solutions
• Cooperated with over 1,000 Apps
globally
• Direct and Exclusive ad inventory
• Native,custom in-app ad placements
Performance-Based Ads
Our
Solutions

7. Performance-Based Ads
Scale
Gaming
Two Dots Crossy Road Hill Climb Racing
Lara Croft: Relic RunNazara Star Chef Zombie Gunship
Utility
SHAREitGo MessageLeo Privacy360 Security
Camera360 Hola Launcher Apus Launcher
10B
Daily
Impressions
243
Countries &
regions
250M
SDK DAU
2B
Global
User Data

8. Performance-Based Ads
Top SDK Supply
360 Security Camera 360
200M global users
Top GEOs: US,
India, South Korea,
Thailand, Japan
500M global users
Top GEOs: Indonesia,
Thailand, Vietnam,
Japan, Brazil
Crossy Road
Hill Racing
Climbing
120M global users
Top GEOs: US, UK,
South Korea, AU,
Singapore
100M global users
Top GEOs: US,
India, Russia,
Germany, Mexico
Category:
Anti-virus Utility
Category:
Photography Utility
Category:
Casual Game
Category:
Racing Game

9. • Non-Rewarded Native Feeds Ads
• Non-Rewarded App Wall
• Non-Rewarded Native Interstitial
• Non-Rewarded Splash Ads
• Rewarded Video
• Offer Wall
SSP
Ad Formats
Performance-Based Ads
Placement and Ad Formats

10. Native Feeds
Performance-Based Ads
Native Feeds Ads
• User Initiated
• Non-rewarded
• Generates users who actively
want your product
User and App Targeted
Native List
• Experience similar to offer wall
but natively
• Integrated in the experience of
app for stronger performance
Run of Network

11. • Non-Rewarded List
for recommendation
• Generates users who
actively want your
product
Click to
the landing page
on the right
Performance-Based Ads
Native App Walls
Customized
icon to
engage users

12. Interstitial
Customizable UI that
integrates beautifully in
apps with call-to-action
Ad Formats
Native Interstitial
• Promo Image
• Icon
• Name/Title
• Star Rating
• Short Description
• Call to Action
• Custom &Default Backgrounds

13. Ad Formats
Native Splash Ads
Splash Ads
Immersive full screen display
and call-to-action button to drive
downloads
• Promo Image
• Icon
• Name/Title
• Star Rating
• Short Description
• Call to Action
• Custom &Default Backgrounds

14. Lightning Play™ Video (reward views)
• Instant playability of video ads – no buffering or delay
• Short 15 to 30 second videos optimized for engagement
• Full video production and post production services available
Performance-Based Ads
Rewarded Video

15. Google AdWords
PSP & DVIP Partner Program
Facebook
Marketing API Standard Access
Performance-Based Ads
Social & Search Advertising
• One-stop solution to reach your highest value customers & ensure maximum ROI
• Years of experience with advertising on Facebook, Google AdWords, Twitter & Instgram.

16. Performance-Based Ads
Anti-Fraud Tech Expert
• Threat Detection
& Termination
• Fraud Detection
& Prevention
• Authenticity
Checking
PROTECTS AGAINST
Anti-Fraud
Tech Expert
Domain
Masking
Damage to
Brand
Safety
Bots &
Malware
Human
Generated
Fraud
Mobvista
Fraud Detection

17. Performance-Based Ads
Precise Targeting Pipeline
Distributed Computing System. Include
1TB+
log data / day
1TB+
log data / day
0.5TB+
log data / day
User-feature-Based Targeting
Features as GEO/Interest/etc from big
log data bring best effects to
campaigns based on location.
Powered by Nearly 3TB Data
Big log data from Mobvista/GA/NativeX
ensures ample statistic analysis of user
profiles.
Advanced Algorithm
Workflow automated and optimized
by advanced algorithm.
App Feature FTRL Model
User Profile
Globalization
Deployment
Big Data
GEO Feature
Time Feature
Statistic
LR Model
GBDT Model
Machine
learning
Precision
Targeting

18. Boost Advertising Solutions
Chart Ranking
• Improved your app discovery
• Increased Organic Downloads
• Stronger ROI

19. Boost Advertising Solutions
Case Studies
iOS Exclusive Burst
Burst Flight: 5 days
Total Installs: 250K
Results:
• #3 US Top Free
• #2 US Top Games
• #1 US Strategy Games
• OM = 1:1
Android Exclusive Burst
Burst Flight: 5 days
Total Installs: 180k
Results:
• #10 US Top Free
• #2 US Top Games
• #1 US Strategy Games
• OM = 5:1

20. *As of July 2015
User Searches App
Store Using Keyword
To Find Your App
You Verify
The Install
You Fire the
Attributed Install
Postback To Us
We Verify
Search Is
Completed
We Fire Your Click
Postback
From Server
Success!
Search Ranking Improvements
Help Users Discover Your App
Search Ranking Solutions
Workflow
• Achieve higher
keyword ranking
• Boost your app visibility
• Impact higher organic
downloads
• Halo effect can improve
other keywords and
rankings

21. Flexible Pricing Models
CPI & More
CPM
CPC
CPCV
CPIV
CPA/CPE
CPI
CPI, the most effective pricing model
for generating quality users

22. Highlights
Top Advertisers

23. Mobvista has been running app
user acquisition campaign for us
since February 2015 and we are
very happy with the quality
service they have provided.
Kyra Srisukri @ Lazada
Head of Mobile Marketing
Mobvista is an experienced
network that works around the
clock. It is one of our biggest
partners that helped us to grow as
a company through the years.
Wesley Grevink @Creative Clicks
Director of Marketing & Sales
Our Clients
Testimonials

24. www.mobvista.com
For Advertiser
marketing@mobvista.com
Activate the True Value of What You Create
© 2015 Mobvista – All rights reserved. Contains
Mobvista's Confidential and Proprietary information
and shall not be disclosed or reproduced without the
prior written consent of Mobvista.