TrackingBird introduction for Ad Network(english)

TrackingBird
Introduction
May 2015

There are plenty of
obstacles in the global
markets for Chinese
mobile games
developers
The variety of oversea ad networks
makes it harder to locate quality users
How to optimize advertising
strategies?
Difference in time zones and language
barriers
Ad
Networks
Social
Networks
App
Stores
Search
Engines
Advanced Analytics for Mobile User Acquisition

Users App Stores
Ad Networks

Problems with mobile ad tracking
Problems with mobile app advertising：
• Unable to track user behaviors in terms of downloading
after they enter the app stores
• Difficult to locate the sources of users while managing
multiple ad networks
• Multiple SDK integration could cause over charging,
attribution overlap and it is extremely time consuming
SDK 1
SDK 2
SDK N
Channel 1
Channel 2
Channel N
?
App store black box
Attribution
Overlap

全球化的头等舱
TrackingBird海外移动广告效果
优化平台发布会
李伟，CEO
Who Are We?

TrackingBird
Globalized Mobile Ad Tracking
Platform
Advanced Fingerprinting
Technology
Deep Insights on Mobile
Advertising Performance
Identify the Source of Quality
Traffic
Bringing Chinese Mobile Games
Overseas with First Class Service

User clicks on
the tracking link
Redirect to the app
store and download
app
Activate the
app integrated
with tracking
SDK
Fingerprint
matching
Ad click
information
Activation
information
我们如何工作？Our Work in A Nutshell

TrackingBird is a new-generation advanced analytics for mobile user acquisition. TrackingBird
provides customers with real time tracking reports, users’ retention rate, identifies the sources of
quality users, analyzes users’behaviors, optimize advertising strategies and maximize ROI!
Trackingbird
Before
Now
Users Ad Networks App Stores

How We Work on Cloud?
Global Servers
China
North
America
Southeast Asia
Europe
Computing Cluster
Real-time and Scalable
Global Data Center
Smart Links Access
Stable and Fast Response
What Can We Offer?

One Universal SDK
• Can be integrated with
multiple ad networks with
minimum effort
• Supports Android and iOS
• Supports Unity 3D,
Cocos2DX, Corona and other
mainstream development
platforms
• Lightweight SDK has zero
effect on the app
海外移动广告效果优化平台Advanced Analytics for Mobile User Acquisition

Global mobile ad
redirecting
services
China
North America
Southeast Asia
Europe*
Smart Tracking Links
• Smart global advertisment
tracking
• Fast respond to requests all
over the globe
• Always available 24/7
service structure
North America
Data Center

海外移动广告效果优化平台
Real-time Dashboard
• Real-time advertising KPIs
• Clicks, activation,
conversion, income, ADU,
daily purchases and other
indicator analysis
• In-app events and KPI
trend analysis
• Supports multiple app
stores and ad networks
• Flexible segmentation
analysis

Retention Analysis
• Activation time and user
source groupings
• Daily/Weekly/Monthly
analysis
• Three different criteria for
better user retention that
helps define loyal users
• Retention devices, retention
rate and activation frequency
• Realize maximum user LTV

Custom Events
• Customize key events to
better understand user
behaviors
• Customize payments, micro-
transactions and upgrades
• Locate the sources of quality
users

Data Privacy
• Your data belongs to you
• We are a third party service
provider
• We specialize in advertising
attribution analytics
• We will never disclose your
data to any third party
without your consent

Global Servers
China
North
America
Southeast Asia
Europe
Computing Cluster
Global Data Center
Smart Links Access
Our Specialties

• Flexible segmentation analysis helps you better
organize your attribution data
• Granular analysis catches each and ever one of
the key words and ideas
• Analyze your ad performance in depth
Flexible Business Intelligence

Accurate Source Attribution
• Sophisticated attribution algorithm includes store APIs, identifiers &
device fingerprinting methods
• Industrial standard “Last Click Win”method prevents overcharging
• The most accurate attribution algorithm guarantees the same device ID
so you will not be attributed to twice

• Comprehensive retention analysis presents you
with a clear picture of user behaviors
• Helps you locate the sources of loyal users
User Behavior Insights

• We only charge for inorganic installs
• Clicks, organic installs and in-app events are For Free!
Transparent Pricing

Reliable Tracking System
• Our AWS based service covers major parts of the globe
• Comprehensive tracking system ensures an blanketed network coverage
• We do our best to provide you with a stable and crush-free experience
Data Center

Efficient Customer Service
• English speaking support for easy
communication.
• 24/7 customer service. We don’t leave your
problem overnight.

Global Servers
China
North
America
Southeast Asia
Europe
Computing Cluster
Global Data Center
Smart Links Access
How We Do It?

Attribution Report
Three attributes：General, Events
and Retention
General analysis: KPIs

Attribution Report- General
Analysis
Multi-level Granular
analysis
Click the arrow sign
for more details
Select basic attribution
entries:
Time
Country
Throughput data/Testing data

Analysis
Sub-sit analysis of various ad networks
helps you optimize advertising strategies
and improve uses acquisition
Click on ad network to see each campaign

Analysis
Multilayer attribution structure
Flexible data management platform
Compare and contrast performance
in one chart

Analysis
KPI trend analysis under each entry
Know where your money goes to

Attribution Report- Event
Analysis
Session and conversion analysis
locate quality users
Custom events
micro-transactions,
purchases, upgrades and
other key indicators lead
you to the quality users

Attribution Report- Retention
Analysis
Cross-analysis for retention
In-depth analysis on your loyal users’
behaviors and sources
Two grouping settings
Channel source
Activation time
Cross-analysis of time and source
Monitor history performance from
different media

Attribution Report- Retention
Analysis
Reset retention settings
To find your loyal users
And maximize ROI
A clear chart of each sub-sit and sub-entry

Global Servers
China
North
America
Southeast Asia
Europe
Computing Cluster
Global Data Center
Smart Links Access
Our Vision

TrackingBird
Flying your apps and games towards globalization
with our first class service

TrackingBird is the sub-brand of TestBird, the first global cloud testing platform
for mobile games
Mobile Game Compatibility Testing + Crowd Testing + TrackingBird
TestBird is forging a mobile service ecosystem that covers mobile game
development, publishing and operation
Compatibility Testing + Crowd Testing TrackingBird Ad Tracking
&
Development Release Advertising

TrackingBird
Go global,
You will not come back empty handed！

TrackingBird introduction for Ad Network(english)

TrackingBird introduction for Ad Network(english)

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