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Rewarded Video: Benefits and Best Practices

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Rewarded Video: Benefits and Best Practices

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ironSource's Head of Monetization talks about how best to integrate RV for maximum revenue, great user experience, and increased engagement in your app.

ironSource's Head of Monetization talks about how best to integrate RV for maximum revenue, great user experience, and increased engagement in your app.

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Rewarded Video: Benefits and Best Practices

  1. 1. Mother of Mobile Supply
  2. 2. ironSource is a global technology powerhouse that provides solutions for data-driven app discovery, distribution & management. Powering more than 6M installations a day and reaching over 800 million people a month globally across all major platforms, the solution uses advanced segmentation and targeting algorithms to provide the right content to the right users when they are most engaged. SEP. 2010 ESTABLISHED 7.5B+ INSTALLATIONS TO DATE 700 EMPLOYEES 365 R&D EMPLOYEES 80K+ Partnered Apps 800M People Reached Each Month 4,200 Apps Installed Every Minute with the ironSource Platform 150B Registered & Analyzed Data Events Every Month Beijing CHINA Shanghai CHINA Bangalore INDIATel-Aviv ISRAEL Shenzhen CHINA London UKNew York USASan Francisco USA About ironSource
  3. 3. Global Reach Global Presence Global Monthly Installs 72M US 10.2M UK 14.3M DE 12M FR 1M CH 4.7M CA 3.6M ID 4.5M TR 5.2M IN 2.5M AU 13M BR 2.3M JP 4.3M MX 1.3M SA 1.3M SE 5.3M ES 1.2M PH 1.5M AR 4.8M IT 500K TW 2M MY 2M KR 12.4M RU 3.6M VN Beijing CHINA Shanghai CHINA Bangalore INDIATel-Aviv ISRAEL Shenzhen CHINA London UKNew York USASan Francisco USA Seoul SOUTH KOREA Tokyo JAPAN
  4. 4. #5 In Tune’s Top 25 Mobile Partners List Top 5 In Appsflyer’s Performance Index In the press
  5. 5. Direct Partnerships Mobile Platforms Social & Search OEMs & Carriers SSPs App Developers Exchanges Mobile Websites Mobile Networks Our Distribution Channels
  6. 6. Global Expertise We specialise in helping companies who are dominant in their own markets become leaders in others. With our international reach you’ll be able to connect with millions of people in the most exciting markets for your product. Transparency Enjoy the peace of mind of a brand-safe environment and complete transparency. You’ll know exactly where your ads are being placed and to whom with in-depth reporting in real-time. Scale With 800 million people reached every month and 4,200 apps installed every minute, our platform is built for scale. Custom Solutions Whatever the KPI, our platform can deliver, with a range of possible campaigns designed to meet different metrics. Audience Data Combining proprietary first party data with external data sources allows us to build in-depth profiles on potential customers. Choose the audience you want to reach and we’ll connect you. Creative Innovation The design team builds brand value through ads that not only fit with the look and feel of their environment, but deliver powerful experiences which appeal to users. ironSource Value Proposition
  7. 7. 80K Apps 15K Developers 700+ Direct Advertisers Mediation Platform ● User Data ● Ad Units Reward-Based Units Display-Based Units Rewarded Video Native Display Offerwall Video Interstitial Display Interstitial Your App Full-Stack Monetization Solution
  8. 8. Mobile Mediation Mobile ad mediation leverages sophisticated technology to organize disparate demand sources in one centralized platform, enabling developers to access, optimize and manage multiple ad networks to drive maximum revenue. Mobile mediation offers developers one powerful platform - bringing together the best, highest-paying demand for their inventory.
  9. 9. SSP - Product Architecture How Mediation Works 1. The user hits play, the ad request is initiated. 2. The mediation platform receives the user’s parameters and approaches the marketplace for the highest bidder. 3. All demand partners bid on the Impression. 4. The best performing offer is chosen and sent to the client in real-time. User Data Optimal Ad Premium SDK’s Server-to-Server Programmatic ● Preferred ● PMP ● Open-RTB 1 4 3 2 ● User Data ● Ad Units B Test A Test
  10. 10. SSP - Product Architecture Device ironSource SDK Optimization Engine Select Demand Partners User Parameters Optimal Ad ● User Data ● Ad Units How Mediation Works 1. The user hits play, the ad request is initiated. 2. The mediation platform receives the user’s parameters and approaches the marketplace for the highest bidder. 3. All demand partners bid on the Impression. 4. The best performing offer is chosen and sent to the client in real-time. 1 2 3 4
  11. 11. How ironSource’s SSP works ironSource Video Player ironSource SDK Optimization Engine Select Demand Partners User Parameters Optimal Ad ● User Data ● Ad Units
  12. 12. Mobile Mediation Key Benefits ✔ Integrate quickly with one lightweight SDK ✔ Plug in multiple ad networks with zero integration ✔ Centralize and optimize demand sources in one platform ✔ Proprietary optimization engine automatically optimizes all demand sources according to: ● Response time ● Fill rate ● eCPM ✔ This optimization technology results in 20-40% lift in overall revenue compared to manual waterfalls ✔ Most mature mediation platform for rewarded video in the industry ✔ Market-first “Smart-loading” technology ensures low memory consumption and stable user experience
  13. 13. Mobile Mediation Fully integrated with all leading demand partners, with total control in the hands of the developer
  14. 14. Mobile Mediation Automatic real-time optimization of all demand sources, and powerful custom Controls to create your own deals with networks for premium performance.
  15. 15. Client-Side Integrated Ad Networks Server-Side Integrated Ad Networks HYPER MX FACEBOOK ADCOLONY MOBILECORE UNITY ADS ADMOB APPLOVIN FLURRY MEDIA BRIX CHARTBOOST NATIVE X VUNGLE INMOBI TAPJOY YUME BRIGHTROLL RUBICON PROJECT TREMOR VIDEO MDOTM SPOTXCHANGE
  16. 16. Reward-Based Monetization Rewarded ads enable a win-win-win situation for advertisers, users and publishers, granting users access to premium content or in-app currency in exchange for interacting with an ad.
  17. 17. Distribution Channel: Reward-Based Units Rewarded Video Rewarded video enables a win-win-win situation for advertisers, users and publishers, granting users access to premium content or in-app currency in exchange for watching a high-quality video. WATCH THIS VIDEO TO EARN 10 COINS
  18. 18. $10 - $50 Average Global eCPM Best Match Categories for Offerwall ● Great experience for users ● Provides value to the user in the form of in-app currency or premium content ● High-engagement ad format ● High eCPMs from premium demand partners ● Supports F2P games by embedding ad interaction into game economy Tools Music & Video Personalization Games Communication Lifestyle Rewarded Video - Product Highlights
  19. 19. 1. User uses an app 2. User is offered a video to watch 3. User watches the video 4. User receives their reward Rewarded Video - User Flow
  20. 20. Supply Inventory - Developers Video Distribution An established player in the video advertising ecosystem, ironSource has one of the largest SSPs for app developers in the industry. We offer massive scale at 1B monthly mobile and desktop impressions worldwide, along with unique placements that are perfect for video brand KPIs. 50,000 Mobile Video Views Every Minute
  21. 21. Developer Partners BAIDU CHEETAH MOBILE AVAST YAHOO TWITTER TANGO MAIL.RU KING MACHINE ZONE KABAM ETERMAX ZYNGA SCOPLEY TAPPS GAMES SEGA EBAY OLX FLIPKART LETGO AMAZON
  22. 22. Creative Edge
  23. 23. This type of added value has significant potential for partners who are unable to act quickly and have multiple internal layers for creative access. Additionally, a large amount of creative can be churned out quickly in order to leverage various internal campaign A/B testing tools ironSource utilized its internal design studio to create an array of unique ad units, including immersive videos. The Creative Edge
  24. 24. Interactive Video
  25. 25. Video - Creative Services Twitter Engaged Professionals Twitter Social Connector Upopa Hopeless 2 Sega Puzzle and Glory eBay Close 5 Facebook Connect with your friends
  26. 26. Client Gallery
  27. 27. Developer Partners BAIDU CHEETAH MOBILE AVAST YAHOO TWITTER TANGO MAIL.RU KING MACHINE ZONE KABAM ETERMAX ZYNGA SCOPLEY TAPPS GAMES SEGA EBAY OLX FLIPKART LETGO AMAZON
  28. 28. GSNPLAYDOTS EA ZYNGA BIG FISH HIPSTER WHALE MIGHTY GAMES GOGII GAMES ZEPTOLABS 99GAMES KONGREGATE CHERRYPICK GAMES GAMEHOUSE PIXEL TOYS MOBILITYWARE BANDAI-NAMCO ATARI SERIOUSLY ZENTERTAIN PLAYDEMIC Select Publishers
  29. 29. TwoDots depended on ironSource’s algorithm to optimize revenue for them, as opposed to manually updating a waterfall of their own and incorporating multiple SDKs. Big Fish Games chose ironSource as the superior mediation platform after trying to build their own internally. After implementing rewarded video ads through ironSource’s mediation platform, Big Fish saw an immediate, double-digit increase in gross revenue. Client Testimonials
  30. 30. Case Studies
  31. 31. Facebook CREATIVES CREATIVE TYPE Rewarded Video Display Ads REVENUE GEOS IN $1,533,130 BR $520,303 JP $505,625 MX $391,340 VN $380,358 + 97.8% Increase in registrations in localized version Case Study
  32. 32. Machine Zone CREATIVES REVENUE CREATIVE TYPE Playable Ad Rewarded Video Display Ads Case Study
  33. 33. Uber CREATIVES REVENUE CREATIVE TYPE Rewarded Video Display Ads Case Study
  34. 34. BitMango Link to Demo CREATIVES REVENUE CREATIVE TYPE Playable Ad Rewarded Video Display Ads Case Study
  35. 35. King Link to Demo Playable Ad launch CREATIVES REVENUE CREATIVE TYPE Playable Ad Rewarded Video Display Ads Case Study
  36. 36. A leading utility app wanted to take advantage of its English-speaking audience by monetizing with high quality video ads on specific pages within the app experience. The Solution The utility app publisher tapped into ironSource’s top tier video supply with a simple JS tag integration into the publisher SDK. Results ● Within weeks, the publisher’s eCPM outperformed their previous display eCPM. ● ironSource scaled the publisher’s daily impressions from 100K to 2-3M within 2 months ● The publisher has since expanded its partnership with ironSource to cover more placements and apps Case study - leading utility app
  37. 37. Helping Connatix increase revenue and user engagement Using the StreamRail API, Connatix created a unique ad format, which turned the video player into a dynamic interstitial ad with highly engaging features. The unique ad format performs incredibly well, seeing significantly higher levels of user engagement compared to standard video interstitial ads. 14% 21% Revenue Increase User Engagement Client Success Story
  38. 38. A leading auto brand partnered with ironSource to strengthen their brand in India Using premium direct inventory, high-impact video ad units, and by filtering supply sources using IAS, ironSource succeeded in increasing brand awareness with males 18 - 45 82%(KPI: 70%) 80%(KPI: 50%) View Through Tate Viewability (according to IAB standards) 2.88%(KPI: 1%) Click Through Rate Client Success Story
  39. 39. The leading energy drink company wanted to get an uplift to the brand in the US In order to find the best-converting users, the team at ironSource targeted a set of SDK publishers that met the client’s demographic criteria, and used our advanced geo targeting to make sure only NY residences were targeted. We continuously optimized the traffic sources based on granular insights and real-time analytics. ironSource limited the exposure to interstitial inventory. 82% 1.2% Accuracy Click-Through Rate Client Success Story
  40. 40. Thank You

Editor's Notes

  • “Segway into ad monetizatioN” “We talked about your in-app economy structure, finding your target ARPU and IAPs. The next key component in monetization is advertising, let me tell you why …..”
    “Value exchange advertising - the idea that users can be rewarded for their time in viewing an ad in completion. Why is this a win-win-win? Advertisers see high engagement, resulting in high eCPM for developers, all the while users are rewarded for their time”
    “Apps that use ADs” - google play
  • “Segway into ad monetizatioN” “We talked about your in-app economy structure, finding your target ARPU and IAPs. The next key component in monetization is advertising, let me tell you why …..”
    “Value exchange advertising - the idea that users can be rewarded for their time in viewing an ad in completion. Why is this a win-win-win? Advertisers see high engagement, resulting in high eCPM for developers, all the while users are rewarded for their time”
    “Apps that use ADs” - google play
  • “Segway into ad monetizatioN” “We talked about your in-app economy structure, finding your target ARPU and IAPs. The next key component in monetization is advertising, let me tell you why …..”
    “Value exchange advertising - the idea that users can be rewarded for their time in viewing an ad in completion. Why is this a win-win-win? Advertisers see high engagement, resulting in high eCPM for developers, all the while users are rewarded for their time”
    “Apps that use ADs” - google play
  • (2) Strategize the gameflow:
    Using your KPI’s, ask yourself: how do I attract my users to become paying users?
    Sales, promotions, changes in the game itself to increase interest, changing game's difficulty, building more levels, etc. - all meant to prolong user interest
    Address ad monetization:
    Utilize your analytics/data tools to identify where you should build your monetization strategy around (ex: where exactly in your app to place your ads - identify certain areas in your app that have higher engagement, such as mid-level, post-level fail, etc.)
  • (2) Strategize the gameflow:
    Using your KPI’s, ask yourself: how do I attract my users to become paying users?
    Sales, promotions, changes in the game itself to increase interest, changing game's difficulty, building more levels, etc. - all meant to prolong user interest
    Address ad monetization:
    Utilize your analytics/data tools to identify where you should build your monetization strategy around (ex: where exactly in your app to place your ads - identify certain areas in your app that have higher engagement, such as mid-level, post-level fail, etc.)
  • (2) Strategize the gameflow:
    Using your KPI’s, ask yourself: how do I attract my users to become paying users?
    Sales, promotions, changes in the game itself to increase interest, changing game's difficulty, building more levels, etc. - all meant to prolong user interest
    Address ad monetization:
    Utilize your analytics/data tools to identify where you should build your monetization strategy around (ex: where exactly in your app to place your ads - identify certain areas in your app that have higher engagement, such as mid-level, post-level fail, etc.)
  • (2) Strategize the gameflow:
    Using your KPI’s, ask yourself: how do I attract my users to become paying users?
    Sales, promotions, changes in the game itself to increase interest, changing game's difficulty, building more levels, etc. - all meant to prolong user interest
    Address ad monetization:
    Utilize your analytics/data tools to identify where you should build your monetization strategy around (ex: where exactly in your app to place your ads - identify certain areas in your app that have higher engagement, such as mid-level, post-level fail, etc.)
  • (2) Strategize the gameflow:
    Using your KPI’s, ask yourself: how do I attract my users to become paying users?
    Sales, promotions, changes in the game itself to increase interest, changing game's difficulty, building more levels, etc. - all meant to prolong user interest
    Address ad monetization:
    Utilize your analytics/data tools to identify where you should build your monetization strategy around (ex: where exactly in your app to place your ads - identify certain areas in your app that have higher engagement, such as mid-level, post-level fail, etc.)
  • ×